Wer nutzt diese Software?

Our audience is comprised of digital marketers, analysts, advertising agencies, and developers.

Durchschnittliche Bewertung

20 Bewertungen
  • Gesamt 4.5 / 5
  • Benutzerfreundlichkeit 4.5 / 5
  • Kundenservice 5 / 5
  • Funktionen 4.5 / 5
  • Preis-Leistungs-Verhältnis 4.5 / 5

Produktdetails

  • Kostenlose Version Ja
  • Kostenlose Testversion Ja
  • Einsatz Installiert - Mac
    Cloud, SaaS, Web
    Installiert - Windows
    Mobile - iOS Native
    Mobile - Android Native
  • Training Persönlich
    Live Online
    Dokumentation
  • Kundenbetreuung 24/7 (Live Vertreter)

Angaben zum Hersteller

  • Kochava
  • https://www.kochava.com
  • Gegründet 2011

Über Kochava - Unified Audience Platform

The Kochava platform is a comprehensive set of measurement and targeting tools for app marketers. Kochava gives marketers and app developers real-time visualizations of mobile app campaign performance and engagement for precise audience creation, targeting, and prevention of mobile ad fraud. Kochava is integrated with thousands of networks and publishers and compiles a quarterly report of the top performers delivering quality campaign data to marketers.

Kochava - Unified Audience Platform Funktionen

  • Aktivitätsüberwachung
  • IP-Adressen-Überwachung
  • IP-Blocking
  • Konto-Benachrichtigungen
  • Risikobewertung
  • Rückerstattung-Management
  • Stichwort-Nachverfolgung
  • Zeit auf der Website nachverfolgen
  • A/B-Tests
  • Beibehaltung nachverfolgen
  • Deinstallation nachverfolgen
  • Ereignisse innerhalb der App nachverfolgen
  • Kanalzuordnung
  • Kohortenanalyse
  • Push-Benachrichtigungen
  • Trichter-Analyse
  • Umsatz-Nachverfolgung
  • E-Mail Marketing
  • Engagement-Überwachung
  • Gutscheine
  • Kanalzuordnung
  • Kontextabhängige Zielansprache
  • Push-Benachrichtigungen
  • Standortbasiertes Marketing
  • Text-to-Win (Text-Nachrichten für Gewinnspielteilnahme)
  • Versenden von Textnachrichten

Die hilfreichsten Reviews für Kochava - Unified Audience Platform

Outstanding MMP with really great support

Bewertet am 7.2.2019
Mobile Marketing
Internet, 1.001-5.000 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Quelle des Nutzers 
5/5
Gesamt
4 / 5
Benutzerfreundlichkeit
4 / 5
Eigenschaften & Funktionalitäten
5 / 5
Kundenbetreuung
Preis-Leistungs-Verhältnis
Wahrscheinlichkeit der Weiterempfehlung:
Unwahrscheinlich Äußerst wahrscheinlich

Kommentare: We use Kochava as our MMP - in order to track into our backend all necessary events for acquisition and re-engagement campaigns internationally.

Vorteile: Functionality - for every idea there is a solution - paired with the great support by provided by Kochava it is possible to find a way to implement it.
Data availability and accuracy is outstanding
High level support for important strategic questions.
Open for new ideas/features which are getting prioritized and potentially put on the Kochava roadmap.

Nachteile: In the beginning the sheer amount of what can be adjusted was overwhelming and wording was not always intuitively - but onboarding was great and support team answers quickly when in doubt There are still a few bugs within the software we sometimes encounter / missing functionalities, however these are professionally addressed when raised (e.g. bugs which are not fixable by customer side are taken on by the dedicated support team), for missing functionalities workarounds are proposed

NFL App + Kochava

Bewertet am 13.2.2019
Product Marketing Manager
Sport, 1.001-5.000 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Quelle des Nutzers 
4/5
Gesamt
3 / 5
Benutzerfreundlichkeit
3 / 5
Eigenschaften & Funktionalitäten
4 / 5
Kundenbetreuung
4 / 5
Preis-Leistungs-Verhältnis
Wahrscheinlichkeit der Weiterempfehlung:
Unwahrscheinlich Äußerst wahrscheinlich

Kommentare: It has been great to have the analytics and product teams also see the value in using a tool like Kochava. While tying spend to marketing KPI's is baseline, Kochava has also been instrumental in how we look at AMA across owned and paid efforts for the NFL App

Vorteile: The post install metrics (once configured to track properly) were very helpful as well as the Smartlink building process. Nic was always very prompt and positive in handling any issues/questions I had (which were frequent from my end). I felt he cared about my product goals and always made sure I understood the different mechanics within Kochava to analyze/understand my app activity. Spoke to Cale on a couple occasions and he was just as proactive and helpful.

Nachteile: I had been using Hasoffers in years past so it was a bit of a transition for me. I was used to seeing a dashboard with installs/leads logging in real-time that I can look through vs. requesting a report be sent to me.

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