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Omnichannel Personalization
Was ist Omnichannel Personalization?
RichRelevance ist ein Anbieter von Erlebnis-Personalisierung und fördert digitales Wachstum und Markenloyalität für nach eigenen Angaben mehr als 200 der weltweit größten B2C- und B2B-Marken und Einzelhändler. RichRelevance nutzt fortschrittliche KI-Technologien zur Überbrückung der Erfahrungslücke zwischen Marketing und Handel, um den Führungskräften des digitalen Marketings dabei zu helfen, unvergessliche Erlebnisse zu schaffen, die den Einzelnen in großem Maßstab, in Echtzeit und über den gesamten Kundenlebenszyklus hinweg ansprechen.
Wer verwendet Omnichannel Personalization?
Einzelhandelsunternehmen, verschiedene Marken und B2B-Handelspartner, die sich durch personalisierte Kundenerlebnisse differenzieren möchten.
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Omnichannel Personalization
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Bewertungen über Omnichannel Personalization
Endless possibilities
Vorteile:
Being able to personalise the customer journey to an extend where it is not creepy, but rather beneficial and uplifting for the customers is increase both sales and more importantly improving the customer journey.
Nachteile:
The software is very complex and therefore requires that you spend a lot of time working in their portal, creating rules and tweaking priorities in order to fully grasp complexity and interdependencies.
Create and Craft
Vorteile:
There is a vast array of options available, allowing you to manipulate every section of the website depending on your needs. However, the algorithms in place, along with the multiple strategies mean you don't have to delve into the minutiae if you don't need to
Nachteile:
The reporting has long needed improving in terms of knowing which products have performed well, although this is now being improved with the introduction of a new suite of reports.
Good
Kommentare: Generally good, no issue of the quality of product recommendations, disappointed fairly frequently data rollup fails (so half a days data is missing for up to 72 hours) but Rich Relevance do not advise that this happens upfront, I need to raise a ticket each time causing unnecessary admin - have noted my concerns but was advised that Rich Relevance do not have the resource to communicate when this issue occurs.
Vorteile:
Displays a good level of AI product recommendations without a need to manipulate results. Makes best, relatively accurate output for new products as to what product recommendations display.
Nachteile:
Reporting limitations. Want/need a view of performance at line level.
