Marketo ABM

Marketo ABM

von Marketo

Was ist Marketo ABM?

ABM solution that allows marketers to choose the most profitable accounts, set up target customers, and create ABM programs.

Marketo ABM – Details

Marketo

http://www.marketo.com/

Gegründet 2006

Marketo ABM – Preisübersicht

Marketo ABM bietet keine kostenlose Testversion. Weitere Preisinformationen für Marketo ABM findest du unten.

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Gratis Testen

Nein

Marketo ABM Funktionen

Account Based Marketing Tools
Analytik
Engagement-Überwachung
Fortschrittsverfolgung
Kampagnen-Personalisierung
Kundensegmentierung
Lead Scoring
Lead-Pflege
Planungs-Tools
Zielkontoerkennung

Marketo ABM – Nutzerbewertungen

Zeigt 5 von 576 Nutzerbewertungen

Gesamt
4.2/5
Benutzerfreundlichkeit
3.8/5
Kundenservice
3.9/5
Funktionen
4.2/5
Preis-Leistungs-Verhältnis
3.8/5
Md masoom R.
Sr. Executive Sales and Research
Informationstechnologie & -dienste, 501-1.000 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
  • Overall Rating
    5/5
  • Benutzerfreundlichkeit
    5/5
  • Eigenschaften & Funktionalitäten
    4/5
  • Kundenbetreuung
    5/5
  • Preis-Leistungs-Verhältnis
    4/5
  • Likelihood to Recommend
    9/10
  • Quelle des Nutzers 
  • Bewertet am 3.7.2019

"Indeed a Best-in-Class Marketing Automation Software"

Kommentare: My overall experience with Marketo Marketing Automation is satisfactory. I am using it daily for marketing automation for different marketing campaigns for different team members and I found this platform very helpful and amazing. My experience with their dashboards and reports features are mindblowing and this is the best thing about this tool.

Vorteile: I like almost everything about this amazing marketing automation tool. Some of the things that I like most about it is the following: 1. Marketo customer support team is very responsive and always available to help, this is something I like the most. 2. Marketo's simple and easy user interface is amazing and very easy to use. This is the second thing that I like about it. 3. Marketo's amazing dashboards and reports features are the 3rd things that I like most about it. It is very informatics.

Nachteile: I want to share one thing that I dislike about it and that is Marketo is a little bit expensive compared to other tool but I must say that it is worth to spend on it.

  • Quelle des Nutzers 
  • Bewertet am 3.7.2019
Verifizierter Rezensent
Client Success Manager, Enterprise Integrations
Internet, 501-1.000 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
  • Overall Rating
    4/5
  • Benutzerfreundlichkeit
    5/5
  • Eigenschaften & Funktionalitäten
    4/5
  • Kundenbetreuung
    Unrated
  • Preis-Leistungs-Verhältnis
    Unrated
  • Likelihood to Recommend
    8/10
  • Quelle des Nutzers 
  • Bewertet am 8.12.2019

"Easy to use marketing automation - not the most powerful"

Kommentare: It’s easy to use, and if you have pretty straightforward automation needs, it will get the job done.

Vorteile: Marketo is really easy to use. The basic structure of the system is quite easy to grasp because it’s simple. The UI is also very navigable which makes it quick and easy to make your way around the system.

Nachteile: I don’t feel that Marketo is the most powerful marketing automation system out there. If you need super granular targeting or advanced actions, this may not be the system for you.

  • Quelle des Nutzers 
  • Bewertet am 8.12.2019
Tamoy T.
DIrector, Marketing & Operations
Freizeit, Reisen & Tourismus, 13-50 Mitarbeiter
Verwendete die Software für: 6-12 Monate
  • Overall Rating
    5/5
  • Benutzerfreundlichkeit
    3/5
  • Eigenschaften & Funktionalitäten
    4/5
  • Kundenbetreuung
    3/5
  • Preis-Leistungs-Verhältnis
    4/5
  • Likelihood to Recommend
    8/10
  • Quelle des Nutzers 
  • Bewertet am 4.2.2020

"Efficient But There is a Learning Curve"

Kommentare: Marketo analytics were clear to understand

Vorteile: I liked that the marketing platform has the capability to automate complex workflows.

Nachteile: Email template designs did not have a "drag and drop" feature

  • Quelle des Nutzers 
  • Bewertet am 4.2.2020
Jon R.
CMO & Founder
Marketing & Werbung, 2-10 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
  • Overall Rating
    4/5
  • Benutzerfreundlichkeit
    4/5
  • Eigenschaften & Funktionalitäten
    4/5
  • Kundenbetreuung
    2/5
  • Preis-Leistungs-Verhältnis
    3/5
  • Likelihood to Recommend
    9/10
  • Quelle des Nutzers 
  • Bewertet am 17.12.2019

"Marketo - great software for demand generation"

Kommentare: We implement and optimize Marketo (and several other platforms) on behalf of our clients and have found Marketo a scalable solution for b2b companies with more than 100 employees. Anything less employee wise requires a lesser tool. This is the best tool for the mid-market segment in our experiences.

Vorteile: 1. Ease of use
2. Drip campaigns triggered on behaviors of leads
3. Lead management (inquiry to close)
4. Ubiquitous in the 100-1000 employee segment, SaaS business

Nachteile: 1. Customer support lacks
2. New feature functionality is questionable in the 2015-2018 vintage (pre-adobe) - eg Sky doesn't work as one example
3. Limitations on API use
4. Mobile responsive templates are not mobile responsive!
5. Anything account based related

  • Quelle des Nutzers 
  • Bewertet am 17.12.2019
Edward U.
Owner
Computer-Software
Verwendete die Software für: Mehr als 2 Jahre
  • Overall Rating
    3.5/5
  • Benutzerfreundlichkeit
    3/5
  • Eigenschaften & Funktionalitäten
    4.5/5
  • Kundenbetreuung
    Unrated
  • Preis-Leistungs-Verhältnis
    Unrated
  • Likelihood to Recommend
    9/10
  • Quelle des Nutzers 
  • Quelle: SoftwareAdvice
  • Bewertet am 12.11.2015

"Pros and Cons"

Vorteile: Once optimized, Marketo is good for rapid-fire content creation (emails, landing pages, and campaigns) that is tailored and optimized for digital marketing experiences. It can collect a broad range of data out-of-the-box which provides significant advantages compared to competitors.

Nachteile: Marketo's ability to scale, technically, can be a limiting factor at times. The major dependencies are lead database size, web traffic volume, and integration with the CRM. At the point of 750k+ leads, Marketo becomes slow to work with. At the point of 10k page visits/day, queues start to pop up on logging web activity. When lots of leads are begin updated in Marketo and through the CRM, the back-and-forth usage of API calls (by which Marketo communicates with CRMs) starts to max out, and you have to really optimize the setup in order to have timely communication between Marketo and the CRM.

  • Quelle des Nutzers 
  • Quelle: SoftwareAdvice
  • Bewertet am 12.11.2015