Marketo ABM

von Marketo

4 / 5 516 Bewertungen
Marketo ABM

Beliebte Produkte


Durchschnittliche Bewertung

516 Bewertungen
  • Gesamt 4 / 5
  • Benutzerfreundlichkeit 4 / 5
  • Kundenservice 4 / 5
  • Funktionen 4 / 5
  • Preis-Leistungs-Verhältnis 4 / 5

Produktdetails

  • Kostenlose Testversion Nein

Angaben zum Hersteller

  • Marketo
  • http://www.marketo.com/
  • Gegründet 2006

Über Marketo ABM

ABM solution that allows marketers to choose the most profitable accounts, set up target customers, and create ABM programs.

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Marketo ABM Funktionen

  • Analytik
  • Engagement-Überwachung
  • Fortschrittsverfolgung
  • Kampagnen-Personalisierung
  • Kundensegmentierung
  • Lead Scoring
  • Lead-Pflege
  • Planungs-Tools
  • Zielkontoerkennung

Die hilfreichsten Reviews für Marketo ABM

Autоmаtе mаrkеtіng аnd sаlеs

Mit Google übersetzen Bewertet am 9.1.2019
Antony B.
Marketing Manager
Luxusgüter & Schmuck, 13-50 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Quelle des Nutzers 
Quelle: GetApp
4/5
Gesamt
5 / 5
Benutzerfreundlichkeit
5 / 5
Eigenschaften & Funktionalitäten
4 / 5
Kundenbetreuung
4 / 5
Preis-Leistungs-Verhältnis
Wahrscheinlichkeit der Weiterempfehlung:
Unwahrscheinlich Äußerst wahrscheinlich

Vorteile: Mаrkеtо аllоws us tо аutоmаtе mаrkеtіng рrосеssеs, mаkе thеm еffесtіvе. Wе usе Mаrkеtо fоr Emаіl mаіlіngs, іnсоmіng mаrkеtіng, аnd іt's аlsо а hаndy tооl fоr mаnаgіng lеаds аnd еvеnt mаrkеtіng. Thе sеrvісе іntеgrаtеs wеll wіth аll рrоgrаms nесеssаry fоr wоrk, аn unlіmіtеd numbеr оf usеrs саn wоrk іn іt sіmultаnеоusly. Wе lооk аt thе аnаlyst аnd рrераrе rероrts. Thіs sеrvісе hаs еvеrythіng tо асhіеvе yоur mаrkеtіng gоаls. Thе sеrvісе іs wеll suіtеd fоr lаrgе busіnеss. Thаnks tо Mаrkеtо wе hаvе іmрrоvеd mаrkеtіng еffісіеnсy, орtіmіzеd аll рrосеssеs аnd sеvеrаl tіmеs іnсrеаsеd sаlеs vоlumеs. Vеry sаtіsfіеd wіth thе usе оf thіs sеrvісе, іts multіfunсtіоnаlіty. Aftеr twо mоnths оf usе іt I sее а gооd rеsults. Of соursе, I rесоmmеnd usіng thе Mаrkеt, thіs sеrvісе іs nесеssаry fоr thе аnаlysіs оf mаrkеtіng wоrk іn thе соmраny. Thаnks tо thе Mаrkеt, wе fоund аn іntеrеstеd gооd сustоmеr, tоld thеm аbоut thе рrоduсt. Thеrе іs аn орроrtunіty tо trасе thе еntіrе раth оf thе buyеr аnd trасk usеr bеhаvіоr. Fоr mаrkеtіng, thіs tооl іs sіmрly nесеssаry.

Nachteile: Thе mаіn dіsаdvаntаgеs fоr mе іts thе sрееd оf thе sеrvісе, sоmеtіmеs іt tаkеs lоng tіmе tо lоаd. Yоu саn rеfіnе thе sеаrсh funсtіоn, fоr еxаmрlе, sеаrсh by kеywоrds. Thеrе аrе dіffісultіеs whеn yоu nееd tо quісkly fіnd sоmеthіng. Bеfоrе yоu stаrt wоrkіng wіth thе sеrvісе іt іs bеttеr tо rеаd thе іnstruсtіоns, thе іntеrfасе іs gооd but nоt аll funсtіоns аrе іmmеdіаtеly undеrstооd. In gеnеrаl, thе sеrvісе іs vеry gооd аnd multіfunсtіоnаl, іt grеаtly sіmрlіfіеs thе wоrk оf thе mаrkеtіng dераrtmеnt.

My experience with Marketo

Mit Google übersetzen Bewertet am 28.5.2018
Emanuela C.
Digital Operations Director, Marketing
Computer-Software, 501-1.000 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Quelle des Nutzers 
Quelle: SoftwareAdvice
4/5
Gesamt
3 / 5
Benutzerfreundlichkeit
4 / 5
Eigenschaften & Funktionalitäten
2 / 5
Kundenbetreuung
3 / 5
Preis-Leistungs-Verhältnis
Wahrscheinlichkeit der Weiterempfehlung:
Unwahrscheinlich Äußerst wahrscheinlich

Vorteile: Marketo is a great marketing tool that allows automating repetitive marketing activities. I am using Marketo since 4 years.
We use it to improve our lead generation process and we integrated Marketo with Salesforce. We are using Marketo Forms embedded on our website to get the personal information, track the activities done by leads and notify the sales reps. We are able to track campaigns (members are synced to Salesforce campaigns) and lead sources to measure effectiveness of marketing activities. We created a series of program templates that can be replicated to manage events, webinars, newsletters or email blastings. Cloning the templates all our marketers can start a new program easily customizing just the details, without errors and saving time. I want to mention a powerful feature that I use daily - smart lists - they allows to target a specific audience and continuously been fed with new members that match the criteria.

Nachteile: - Integration with MS Dynamics: we started with MS dynamics CRM and the integration is not seamless as the integration with Salesforce. We had unresolved issues for 3 years until we decided to move our CRM to Salesforce.
- Consulting Services: we started our project with direct Marketo consulting services but our project manager was not responsive and we had the impression that each PM had too many customers to manage and do not have the time to dedicate the right effort to each project. For this reason, we moved our project to an external consultant firm and the results are much better.
- Support: the response time of the standard support is not quick and usually it takes some days to resolve it.
- Landing pages: it is missing a validation workflow on the thank you pages (to be sure that those who will access the thank you page have successfully filled-out the form included in the landing page)
- Reporting: the reports are very basics

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