Was ist Adobe Analytics?

Mit Marketing-Attribution-Software können Unternehmen die Auswirkungen jeder Kundeninteraktion, an der sie teilnehmen, verfolgen.

Wer verwendet Adobe Analytics?

Cloudbasierte Lösung, mit der Unternehmen jeder Größe Marketingaktivitäten erfassen, messen und erkunden können, um die Auswirkungen auf die Kundschaft zu verstehen.

Adobe Analytics – Details

Adobe

Gegründet 1967

Adobe Analytics – videos und Bilder

Videos zu Adobe Analytics
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Adobe Analytics – Details

Adobe

Gegründet 1967

Adobe Analytics mit ähnlichen Produkten vergleichen

Startpreis

N/A
Nicht verfügbar
2.500,00 $/Monat
4.800,00 $

Kostenlose Version

Kostenlose Version Nein
Kostenlose Version Ja
Kostenlose Version Nein
Kostenlose Version Nein

Gratis Testen

Gratis Testen Nein
Gratis Testen Ja
Gratis Testen Nein
Gratis Testen Nein

Adobe Analytics – Bereitstellung und Support

Kundenbetreuung

  • E-Mail/Helpdesk
  • FAQ/Forum
  • Wissensdatenbank

Einsatz

  • Cloud, SaaS, webbasiert

Adobe Analytics Funktionen

  • AB-Tests
  • API
  • Ad-hoc-Berichterstattung
  • Aktivitäts-Dashboard
  • Aktivitäts-Verfolgung
  • Analytik / ROI-Verfolgung
  • Angebot in sozialen Medien
  • Anpassbare Berichte
  • Anpassbare Vorlagen
  • Berichterstattung und Statistik
  • CRM
  • Content-Management
  • Customer Journey Mapping
  • Dashboard
  • Dashboard-Erstellung
  • Daten-Import / -Export
  • Datenvisualisierung
  • Diagramm-Erstellung
  • Drag-and-Drop
  • Drittanbieter-Integration
  • E-Mail Marketing
  • Echtzeit-Analytik
  • Echtzeit-Berichterstattung
  • Echtzeit-Daten
  • Engagement-Tracking
  • Kampagnen-Segmentation
  • Kampagnen-Tracking
  • Kampagnenanalysen
  • Kampagnenmanagement
  • Kampagnenplanung
  • Kampagnenplanung
  • Kanalzuordnung
  • Konversion-Tracking
  • Konversionsraten-Optimierung
  • Kundensegmentierung
  • Kundenspezifisches Branding
  • Leistungskennzahlen
  • Mehrere Kampagnen
  • Multichannel-Management
  • Multichannel-Marketing
  • Prädiktive Analytik
  • Social Media-Überwachung
  • Social-Media-Integration
  • Stichwort-Nachverfolgung
  • Suchen / filtern
  • Trend-Analysen
  • Verhaltens-Tracking
  • Visuelle Analytik
  • Website-Analytik
  • Überwachung

Siehe die vollständige Marketing Analysesoftware Liste

  • AB-Tests
  • API
  • Aktivitäts-Dashboard
  • Aktivitäts-Verfolgung
  • Alarmfunktion / Benachrichtigungen
  • Analytik / ROI-Verfolgung
  • Anpassbare Berichte
  • Anpassbare Formulare
  • Berichterstattung / Analyse
  • Berichterstattung und Statistik
  • Besucher-Nachverfolgung
  • CRM
  • Chat / Messaging
  • Cross Channel Attribution
  • Customer Journey Mapping
  • Dashboard-Erstellung
  • Daten-Import / -Export
  • Datenvisualisierung
  • Drittanbieter-Integration
  • Echtzeit-Analytik
  • Echtzeit-Daten
  • Engagement-Tracking
  • Etikettierung
  • Kampagnen-Segmentation
  • Kampagnenanalysen
  • Kampagnenmanagement
  • Kampagnenplanung
  • Kanalmanagement
  • Konversion-Tracking
  • Konversionsraten-Optimierung
  • Kundenaktivitäts-Tracking
  • Kundensegmentierung
  • Lead-Erfassung
  • Lead-Qualifizierung
  • Leadmanagement
  • Leistungskennzahlen
  • Mehrere Kampagnen
  • Multi-Touch-Attribution
  • Multichannel-Management
  • Multichannel-Marketing
  • Prädiktive Analytik
  • Social-Media-Integration
  • Stichwort-Nachverfolgung
  • Verhaltens-Tracking
  • Visuelle Analytik
  • Website-Analytik
  • Werbemanagement
  • Zielgruppen-Targeting
  • Zuordnungsmodellierung
  • Überwachung

Siehe die vollständige Marketing Attribution Software Liste

Adobe Analytics Alternativen

Mehr Alternativen zu Adobe Analytics

Adobe Analytics – Erfahrungen

Alle 178 Nutzerbewertungen lesen

Durchschnittliche Bewertung

Gesamt
4,4
Benutzerfreundlichkeit
3,8
Kundenservice
4,2
Funktionen
4,4
Preis-Leistungs-Verhältnis
4,1

Nutzerbewertungen nach Bewertung

5
98
4
64
3
12
2
4

Nutzerbewertungen nach Unternehmensgröße (Angestellte)

  • <50
  • 51-200
  • 201-1.000
  • >1.001
Surabhi S.
Surabhi S.
Digital Marketing Consultant
Informationstechnologie & -dienste, 10.000+ Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
  • Gesamtbewertung
  • Benutzerfreundlichkeit
  • Eigenschaften & Funktionalitäten
  • Kundenbetreuung
  • Preis-Leistungs-Verhältnis
  • Wahrscheinlichkeit der Weiterempfehlung
    10/10
  • Herkunft der Bewertung 
  • Bewertet am 19.9.2018

"Comprehensive Solution for your Digital Analytics Need"

Kommentare: My overall experience with Adobe Analytics has been very good and i do not look forward to use any other analytics tool than Adobe Analytics.

Vorteile: I have been able to use almost all top web analytics tools and i can easily say that Adobe is the most comprehensive of all. I am currently using the tool for a large website, which has an avg of 20 to 80k engaged web visitors.
It has an in build workspace, which is a drag and drop canvas to do custom analysis and visualizations and it is pretty easy for marketers as well as non marketers to work on workspace projects.
The tool has easy and intuitive interface and provides a baseline-architecture with the ability to customize as per your need
This tool has many great tools/features within its interface and one has to learn and figure out what might makes sense for your company.
The tool keeps improving to bring the latest functionalities and UI ease.

Nachteile: There is very little flexibility to do individual customization. I would ideally want to organise my own segments for a easy and quick discovery.
Also, i would love to have the options to do some color customization of panels, charts, etc.
The speed of report loading could also be improved.

  • Herkunft der Bewertung 
  • Bewertet am 19.9.2018
Verifizierter Rezensent
Solution Architect
Computer-Software, 10.000+ Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
  • Gesamtbewertung
  • Benutzerfreundlichkeit
  • Eigenschaften & Funktionalitäten
  • Kundenbetreuung
  • Preis-Leistungs-Verhältnis
  • Wahrscheinlichkeit der Weiterempfehlung
    7/10
  • Herkunft der Bewertung 
  • Quelle: GetApp
  • Bewertet am 1.4.2020

"High-end, well-integrated analytics tooling"

Kommentare: We decided to use Adobe SiteCatalyst because we also used other Adobe digital marketing products (e.g. Web Experience Management) and as you would expect they are all very well-integrated as a complementary product suite.

Vorteile: Adobe SiteCatalyst is a very powerful, enterprise-grade analytics tool, that allows you to instrument and understand the performance of your web assets - providing easy-to-consume and actionable dashboards for digital marketing teams.

Nachteile: Compared to other analytics tooling available on the market, AdobeCatalyst is a premium/enterprise service, so comes with a premium/enterprise pricing model.

  • Herkunft der Bewertung 
  • Quelle: GetApp
  • Bewertet am 1.4.2020
Ravi K.
Sr. Product Manager
Bekleidung & Mode, 51-200 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
  • Gesamtbewertung
  • Benutzerfreundlichkeit
  • Eigenschaften & Funktionalitäten
  • Kundenbetreuung
  • Preis-Leistungs-Verhältnis
  • Wahrscheinlichkeit der Weiterempfehlung
    9/10
  • Herkunft der Bewertung 
  • Bewertet am 4.10.2021

"Your got to analytics tool (PAID)"

Kommentare: Overall experience with Adobe Analytics have been a game changing on many fronts:
- Marketing: we have consistently reduced are acquisition cost by effective channel reporting and managing our marketing mix.
- Product: Improved funnels and eventually conversions to further improve margins. Also, improved engagement by identifying most and least engaging features. Running AB test experiments and comparing their performances have given more confidence to teams.
- Reduced dependence on analytics teams: Since the product is very intuitive and easy to use, majority of our teams have been using it own their own.

Vorteile: Impactful features:
- Speed to data extraction: Adobe wins hearts, literally, here. The speed at which data is extracted and reports are created is incredible.
- Drag and drop workspaces/ease of use: Ability to create custom reports by simply dragging and dropping dimension, metrics, segments etc makes it really intuitive and easy to create even the most complex reports.
- Segment creation at Hit, Visitor, Visit levels: The flexibility here is commendable. We do have use cases wherein we need to find data at visitor level when we want to see did user eventually convert or not during their multiple repeat visits or when we have sale we want to see how single visits have changed in terms of conversions.
- Retroactive data updation: The beauty of Adobe Analytics comes out with this feature of ability retroactively update user data which mean we are never afraid of missing out on tracking things.
- Keyboard shortcuts: May sound small, but these come in really handy and saves a lot of time while creating complex reports.
- Workspace structure and share-ability: We manage one workspace for one data analysis task. In that workspace we can create multiple panels of freeform tables, flows etc. Also, create basic visualisation to analyse trends there and then. Also, these workspaces can be shared for data/report sharing and collaboration which is an immense use case for us. We have been saving countless man hours of duplicate work.
- Calculated metrics: Massive time savers.

Nachteile: Features which can be improved:
- Mouse over interactions in reports having multiple columns become cumbersome where in the columns keep expanding and collapsing without much control. Accessing edit feature sometime becomes a task.
- Breakdown of a dimension row happens as a step down UI which is, at times, not very useful. If there could have been an option to show breakdown in another column, we could have sorted by combinations.
- Its implementation is on the tougher side and takes more time, cost and expertise.

  • Herkunft der Bewertung 
  • Bewertet am 4.10.2021
Craig S.
Small Business Owner
Bekleidung & Mode, 2-10 Mitarbeiter
Verwendete die Software für: Kostenlose Testversion
  • Gesamtbewertung
  • Benutzerfreundlichkeit
  • Eigenschaften & Funktionalitäten
  • Kundenbetreuung
  • Preis-Leistungs-Verhältnis
  • Wahrscheinlichkeit der Weiterempfehlung
    7/10
  • Herkunft der Bewertung 
  • Bewertet am 24.10.2020

"Top Tool for Web Analytics"

Kommentare: I am able to analyze traffic sources, trends of webpage views and customer journey using out-of-the-box Adobe Analytics reports. So, I can use those insights to optimize site content and layout. But in order to optimize products and categories, I need e-commerce reports enabled which needs additional development dollars which my budget doesn't allow. Same is true for more in-depth pathing, A/B testing or online-to-offline reports through Discovery, Target and Insight tools. So, Adobe Analytics' ROI is high for traffic and pathing but low for e-commerce analytics.

Vorteile: Adobe Analytics basic reports allow measurement of traffic sources, landing page experience and customer engagement with site tools. If revenue tracking is implemented accurately, Adobe Analytics also enables measurement of e-commerce product conversions. Custom eVars allow sales data to be broken down by individual categories of a site's taxonomy. Custom Props allow similar break-down of traffic metrics. Due to these two custom variables, e-commerce category analysis becomes more efficient and actionable. More advanced web analytics tools such as Target, Discovery and Insights are closely integrated with Adobe Analytics. Similarly, Adobe Experience Manager uses its data for content management automation and personalization. So, Adobe Analytics powers both site analysis, testing and content recommendations based on historical data, when integrated with other Adobe tools.

Nachteile: Adobe Analytics costs are difficult to afford for small businesses. To make its e-commerce and integration with other tools work, it involves additional tag implementation which makes the cost go higher. Plus, there is a cap on server calls. Once a business hits that cap, there is additional cost for those extra analytics calls. E-commerce data works fine directionally to see the business performance trend over a period of time but specific data doesn't match with actual sales data pulled from business intelligence tools like MicroStrategy or Data Warehouse. So, BI and IT teams always question its data accuracy.

  • Herkunft der Bewertung 
  • Bewertet am 24.10.2020
Kevin A.
Kevin A.
Production Coordinator
Kino & Film, 2-10 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
  • Gesamtbewertung
  • Benutzerfreundlichkeit
  • Eigenschaften & Funktionalitäten
  • Kundenbetreuung
  • Preis-Leistungs-Verhältnis
  • Wahrscheinlichkeit der Weiterempfehlung
    5/10
  • Herkunft der Bewertung 
  • Bewertet am 18.8.2021

"Analytics for Everyone"

Kommentare: My overall experience was good I found that I used it to track things and features of my website that I didn't know I could.

Vorteile: What I love about Adobe is that I can check and track every metric that I needed for my business. I found it very easy to use and a nice interface.

Nachteile: Visually speaking I found it that I didn't really like being on the site. I found it kind of straining on the eyes and it wasn't anything to ride home about. But I found other software that had more visual aspects to it

  • Herkunft der Bewertung 
  • Bewertet am 18.8.2021