Adobe Analytics

von Adobe

4.5 / 5 108 Bewertungen
Adobe Analytics

Durchschnittliche Bewertung

108 Bewertungen
  • Gesamt 4.5 / 5
  • Benutzerfreundlichkeit 4 / 5
  • Kundenservice 4.5 / 5
  • Funktionen 4.5 / 5
  • Preis-Leistungs-Verhältnis 4 / 5

Produktdetails

  • Kostenlose Version Nein
  • Kostenlose Testversion Nein
  • Einsatz Cloud, SaaS, Web

Angaben zum Hersteller

  • Adobe
  • http://www.adobe.com

Über Adobe Analytics

Marketing-Attribution-Software, die den Einfluss jeder Kundeninteraktion zeigt, an der das Unternehmen teilnimmt.

Adobe Analytics Funktionen

  • Customer Journey Mapping
  • Kanalübergreifende Zuordnung
  • Konversion-Tracking
  • Multi-Touch-Attribution
  • Prädiktive Analytik
  • ROI-Tracking
  • Segmentierung der Audienz
  • Zuordnungsmodellierung

Die hilfreichsten Reviews für Adobe Analytics

Incredibly robust tool for web analytics that I use daily.

Mit Google übersetzen Bewertet am 19.5.2018
Manager, Analytics and Business Insight
51-200 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Quelle des Nutzers 
5/5
Gesamt
4 / 5
Benutzerfreundlichkeit
5 / 5
Eigenschaften & Funktionalitäten
5 / 5
Kundenbetreuung
4 / 5
Preis-Leistungs-Verhältnis
Wahrscheinlichkeit der Weiterempfehlung:
Unwahrscheinlich Äußerst wahrscheinlich

Kommentare: All kinds of benefits. It greatly increases my productivity and gives me the ability to refine my reporting and data analysis. Most of the benefits were named in the Pros section of my review, so I won't go into much detail here, but I will say that the utility of Adobe Analytics has been proved time and again. I would say the value that it adds to my organization is worth the money, and more. One thing that I forgot to mention in the Pros section is Adobe Target. We implemented this tool around 2 years ago and it's vastly expanded our testing capabilities. This is especially helpful when working with our product team. The results of testing help us evaluate the impact of product features in an efficient and effective manner.

Vorteile: The tool is amazingly flexible. The possibilities for segment creation in order to refine your data for ad hoc analysis and reporting are endless. The different tools that you can use for ad hoc analysis, visualizations, pulling clickstream data, and creating reports are comprehensive. Adobe consistently updates Analytics with new and useful features. I am constantly discovering new tools that help make my job easier and help make me more effective at my job. Scheduling reports is easy and flexible. The customer service is great as well - fast, reliable, and highly communicative. Last, but not least, is the tool Report Builder that integrates with Excel. You can automatically pull Adobe report into Excel which makes analytics reporting way easier.

Nachteile: Sometimes Adobe Analytics can be slow, and sometimes certain tools will simply not work. I've been frustrated on occasion when I receive constant errors in the Workspace module. This is rare, but when it happens it significantly disrupts my workflow. Data Warehouse can also be very slow. It is not an agile tool, at least not as agile as I need it to be sometimes. Also, I frequently get logged out of my account after a short time of inactivity.

Adobe analytics provides quality and accuracy with every analysis

Mit Google übersetzen Bewertet am 2.3.2019
Cynthia D.
Business Analyst
Einzelhandel, 5.001-10.000 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Quelle des Nutzers 
4/5
Gesamt
3 / 5
Benutzerfreundlichkeit
3 / 5
Eigenschaften & Funktionalitäten
4 / 5
Kundenbetreuung
4 / 5
Preis-Leistungs-Verhältnis
Wahrscheinlichkeit der Weiterempfehlung:
Unwahrscheinlich Äußerst wahrscheinlich

Kommentare: In the time that I have used Adobe analytics to analyze the data of the websites of My company has been satisfied with the results obtained, thanks to the complexity of its tools and functions I organized several workshops and training courses to guide the members of each department in the use of this software and that each team can use it in the most efficient way possible to improve the shot of decisions in the company. The representation of the results of the reports is can customize according to the need and the use we want to give each of them and it's very easy to understand the graphics, it's an excellent software and I'm more than satisfied with your results

Vorteile: Adobe analytics is a data analysis software that also allows generating reports and visualize them in a simple and efficient way. Among the most advantages notable are its easy-to-understand interface and the comfortable and easy working environment of use. The best of its functions is "drag and drop", this makes you have more speed and precision at the same time when adding and relocating elements, also the different types of charts that can be generated with the reports, in order to represent the data
analyzed in a friendly way and easy to understand even for users who are not experts Unlike other similar programs, Adobe analytics has a service of technical support and has several customization options so that the reports are as detailed as the client requires.

Nachteile: Among the disadvantages of using Adobe analytics are its technical support service to the user, it is deficient and quite limited because in the various opportunities in that I have contacted the support team I have not obtained answers fast or accurate, this plays against all users but in particular those who do not have sufficient command of this software and need help to clarify doubts and solve problems. On the other hand, the implementation of this system is slow and expensive, so it takes a lot of time and this is not good for companies They need a fast and effective service at the same time.

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