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Adobe Analytics
Was ist Adobe Analytics?
Mit Marketing-Attribution-Software können Unternehmen die Auswirkungen jeder Kundeninteraktion, an der sie teilnehmen, verfolgen.
Wer verwendet Adobe Analytics?
Cloudbasierte Lösung, mit der Unternehmen jeder Größe Marketingaktivitäten erfassen, messen und erkunden können, um die Auswirkungen auf die Kundschaft zu verstehen.
Du bist nicht sicher, ob Adobe Analytics das Richtige ist?
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Adobe Analytics
Weitere gute Alternativen zu Adobe Analytics
Bewertungen über Adobe Analytics
In Betracht gezogene Alternativen:
Best in class analytics comes at a cost
Kommentare: I've used it as a user, implemented, and owned it as a product.
Vorteile:
Adobe can track anything you think of. It's easy to use once implemented.
Nachteile:
It's highly scalable but does require an implementation team consisting of developers.
In Betracht gezogene Alternativen:
Top notch web analytics tool
Kommentare: allow access to data to various departments
Vorteile:
easy to use with drag and drop functionality to modify dashboard and create custom reports
Nachteile:
hard to export data with some data mismatch to csv and pdf doesn't allow to easly manage data in external tools.
Great product for Web Analytics
Kommentare: Amazing product, ease of use and great visuals and data formats
Vorteile:
Adobe analytics provides access to day to day web platform usage by the customers. It provides access to where users are clicking and how are they navigating between the pages
Nachteile:
The click based tracking is slightly complicated and thus you have to engage a partner to get this implemented
Top Tool for Web Analytics
Kommentare: I am able to analyze traffic sources, trends of webpage views and customer journey using out-of-the-box Adobe Analytics reports. So, I can use those insights to optimize site content and layout. But in order to optimize products and categories, I need e-commerce reports enabled which needs additional development dollars which my budget doesn't allow. Same is true for more in-depth pathing, A/B testing or online-to-offline reports through Discovery, Target and Insight tools. So, Adobe Analytics' ROI is high for traffic and pathing but low for e-commerce analytics.
Vorteile:
Adobe Analytics basic reports allow measurement of traffic sources, landing page experience and customer engagement with site tools. If revenue tracking is implemented accurately, Adobe Analytics also enables measurement of e-commerce product conversions. Custom eVars allow sales data to be broken down by individual categories of a site's taxonomy. Custom Props allow similar break-down of traffic metrics. Due to these two custom variables, e-commerce category analysis becomes more efficient and actionable. More advanced web analytics tools such as Target, Discovery and Insights are closely integrated with Adobe Analytics. Similarly, Adobe Experience Manager uses its data for content management automation and personalization. So, Adobe Analytics powers both site analysis, testing and content recommendations based on historical data, when integrated with other Adobe tools.
Nachteile:
Adobe Analytics costs are difficult to afford for small businesses. To make its e-commerce and integration with other tools work, it involves additional tag implementation which makes the cost go higher. Plus, there is a cap on server calls. Once a business hits that cap, there is additional cost for those extra analytics calls. E-commerce data works fine directionally to see the business performance trend over a period of time but specific data doesn't match with actual sales data pulled from business intelligence tools like MicroStrategy or Data Warehouse. So, BI and IT teams always question its data accuracy.
Adobe Analytics
Kommentare: Adobe Analytics is a easy top use app with a nice and intuitive user interface. Setting it up and deployment is very easy.
Vorteile:
I am using Adobe Analytics along side with other analytics software to get a complete overview on my website traffic. Getting the analytics reports from Adobe gives you a complete overview over all campaigns and make growth strategies for these.
Nachteile:
The price is not the cheapest, but worth it.
