Adobe Analytics

Best in class analytics comes at a cost

Kommentare: I've used it as a user, implemented, and owned it as a product.

Vorteile:

Adobe can track anything you think of. It's easy to use once implemented.

Nachteile:

It's highly scalable but does require an implementation team consisting of developers.

A Complicated But Accurate Analytics Option

Kommentare: This product makes me sigh in frustration a lot when new clients share they use Adobe versus Google Analytics. It's just a lot more complicated and takes about 20% longer to access and assess the same data in Google Analytics.

Vorteile:

Adobe Analytics allows website owners to customize more information and data collection than mainstream competitors.

Nachteile:

This software has a steep learning curve and it's far more complicated to use than competitors. It's also just more robust than most website owners require.

Top Tool for Web Analytics

Kommentare: I am able to analyze traffic sources, trends of webpage views and customer journey using out-of-the-box Adobe Analytics reports. So, I can use those insights to optimize site content and layout. But in order to optimize products and categories, I need e-commerce reports enabled which needs additional development dollars which my budget doesn't allow. Same is true for more in-depth pathing, A/B testing or online-to-offline reports through Discovery, Target and Insight tools. So, Adobe Analytics' ROI is high for traffic and pathing but low for e-commerce analytics.

Vorteile:

Adobe Analytics basic reports allow measurement of traffic sources, landing page experience and customer engagement with site tools. If revenue tracking is implemented accurately, Adobe Analytics also enables measurement of e-commerce product conversions. Custom eVars allow sales data to be broken down by individual categories of a site's taxonomy. Custom Props allow similar break-down of traffic metrics. Due to these two custom variables, e-commerce category analysis becomes more efficient and actionable. More advanced web analytics tools such as Target, Discovery and Insights are closely integrated with Adobe Analytics. Similarly, Adobe Experience Manager uses its data for content management automation and personalization. So, Adobe Analytics powers both site analysis, testing and content recommendations based on historical data, when integrated with other Adobe tools.

Nachteile:

Adobe Analytics costs are difficult to afford for small businesses. To make its e-commerce and integration with other tools work, it involves additional tag implementation which makes the cost go higher. Plus, there is a cap on server calls. Once a business hits that cap, there is additional cost for those extra analytics calls. E-commerce data works fine directionally to see the business performance trend over a period of time but specific data doesn't match with actual sales data pulled from business intelligence tools like MicroStrategy or Data Warehouse. So, BI and IT teams always question its data accuracy.

Top notch web analytics tool

Kommentare: allow access to data to various departments

Vorteile:

easy to use with drag and drop functionality to modify dashboard and create custom reports

Nachteile:

hard to export data with some data mismatch to csv and pdf doesn't allow to easly manage data in external tools.

Analytics for Everyone

Kommentare: My overall experience was good I found that I used it to track things and features of my website that I didn't know I could.

Vorteile:

What I love about Adobe is that I can check and track every metric that I needed for my business. I found it very easy to use and a nice interface.

Nachteile:

Visually speaking I found it that I didn't really like being on the site. I found it kind of straining on the eyes and it wasn't anything to ride home about. But I found other software that had more visual aspects to it

Beautiful Visual of Marketing Efforts

Kommentare: Absolutely incredible. Love how it integrates with Adobe Cloud.

Vorteile:

I have used a ton of analytical software and so far the data I receive from Adobe Analytics is some of the most beautifully designed. Adobe Analytics also allows me to track visitors from any type of device, even wearable devices. I can also really easily dig into where certain visitors are coming from and what content I can attribute our visitors to the best to help show advertisers that their money is well spent. The predictive analytics feature has been fun to mess around with. We haven't depended much on this data yet, but plan to look into it further. The integration with AI is something that makes this program quite helpful. I don't have time to analyze and plan and this helps me predict what my users will be doing. Also captures data from my e-mails, web, and more! The voice data tracking is going to be a huge business factor as voice search grows.

Nachteile:

It took a little while to get used to some of the design elements of the charts

High-end, well-integrated analytics tooling

Kommentare: We decided to use Adobe SiteCatalyst because we also used other Adobe digital marketing products (e.g. Web Experience Management) and as you would expect they are all very well-integrated as a complementary product suite.

Vorteile:

Adobe SiteCatalyst is a very powerful, enterprise-grade analytics tool, that allows you to instrument and understand the performance of your web assets - providing easy-to-consume and actionable dashboards for digital marketing teams.

Nachteile:

Compared to other analytics tooling available on the market, AdobeCatalyst is a premium/enterprise service, so comes with a premium/enterprise pricing model.

Lots of fire power, worth the money if you use it right.

Kommentare: We're solving the issue of personalization with Adobe Analytics. Our website will be better catered for each audience.

Vorteile:

Segmentation is the biggest value I have found with Adobe Analytics compared with Google Analytics. I love being able to easily create custom metrics and then create segments based on those metrics. Once those segments get connected with Adobe Target then the magic starts.

Nachteile:

No where close to being as intuitive as Google Analytics. It takes time to master or even to become functional.

Adobe Analytics Review for Marketing Agency

Vorteile:

Adobe Analytics Suite provides advanced analytics capabilities for our digital media campaigns, specific to Paid Search, Digital Display/Video and Paid Social Media. Reporting is very clear and accurate.

Nachteile:

It took a bit of time setting up for all of our campaigns, and we did run into some complications with all data not pulling through but was able to fix.

How to play with data and succeed

Vorteile:

It enhance customizationFlexibility and convenient

Nachteile:

Abit expensiveDefault rate is Abit low 120 request per minute

analytics

Vorteile:

a modern tool for web data monitoring and security

Nachteile:

a modern tool for web data monitoring and security

Analyze data to make decisions

Kommentare: I have involved with this tool once when company wanted to analyze their data to gain insights.

Vorteile:

We set the sources as websites and social media channels to collect data and analyze it. Then adobe analytics transform that data into a specific format that can be analyzed. After that it we can analyze it and see the insights of it. It provides real-time reporting feature and can make decisions based on realtime data.

Nachteile:

The cost of this tool is not affordable for small companies.

Powerful Tool

Kommentare: We use Adobe on a daily basis and it does the job very well. We are likely not using all of its functions at this time which is exciting because we know it can do even more.

Vorteile:

I love how powerful this tool can be when you truly understand how to use it. It can allow you to understand your site metrics as well as marketing metrics incredibly well when done right. It also have a very flexible dashboard that allows you to create whatever you need.

Nachteile:

I dislike how we can hardly ever match up our data to our marketing campaigns. That creates a lack of trust from our teams in the tool.

Incredibly robust tool for web analytics that I use daily.

Kommentare: All kinds of benefits. It greatly increases my productivity and gives me the ability to refine my reporting and data analysis. Most of the benefits were named in the Pros section of my review, so I won't go into much detail here, but I will say that the utility of Adobe Analytics has been proved time and again. I would say the value that it adds to my organization is worth the money, and more. One thing that I forgot to mention in the Pros section is Adobe Target. We implemented this tool around 2 years ago and it's vastly expanded our testing capabilities. This is especially helpful when working with our product team. The results of testing help us evaluate the impact of product features in an efficient and effective manner.

Vorteile:

The tool is amazingly flexible. The possibilities for segment creation in order to refine your data for ad hoc analysis and reporting are endless. The different tools that you can use for ad hoc analysis, visualizations, pulling clickstream data, and creating reports are comprehensive. Adobe consistently updates Analytics with new and useful features. I am constantly discovering new tools that help make my job easier and help make me more effective at my job. Scheduling reports is easy and flexible. The customer service is great as well - fast, reliable, and highly communicative. Last, but not least, is the tool Report Builder that integrates with Excel. You can automatically pull Adobe report into Excel which makes analytics reporting way easier.

Nachteile:

Sometimes Adobe Analytics can be slow, and sometimes certain tools will simply not work. I've been frustrated on occasion when I receive constant errors in the Workspace module. This is rare, but when it happens it significantly disrupts my workflow. Data Warehouse can also be very slow. It is not an agile tool, at least not as agile as I need it to be sometimes. Also, I frequently get logged out of my account after a short time of inactivity.

An enterprise analytics solution that might be too much for your needs

Kommentare: Adobe Analytics helped our company improve our reporting, but ultimately we decided to move away from it. Google Analytics has greatly improved its reporting and tracking capabilities in recent years, and Adobe Analytics was much more robust than what we actually needed for most situations. Unless you are a multi-billion dollar company with very complex tracking and reporting needs, I would not recommend Adobe Analytics.

Vorteile:

The reporting is exceptional and second-to-none. Adobe Analytics gives you very robust tracking options, but where it really blows away other analytics solutions is the reporting capabilities. The presentation is fantastic and easy to understand, and there are incredible customization options.

Nachteile:

It can be difficult to implement. Unlike Google Analytics, there are very few out-of-the-box integrations with Adobe Analytics. Unfortunately, the support isn't that great either. Their help sections are often unavailable or very limited, and there aren't many people writing about Adobe Analytics.

Adobe Analytics !! most important tool for us since last 6 years.

Kommentare: This has been the best Analytics tool so far, but there are new players coming into the market, which provide amazing video content tracking features.
Conviva is an example, much easier for QA and Data research teams. Adobe Analytics must come-up with an easy way to implement VHL to match Conviva.
Still There is no match of Adobe in terms of Page level and interaction tracking.

Vorteile:

1. Kind of page view and Interaction tracking it provides is unmatched. 2. Adobe Omniture dashboard is very easy to use and an excellent report generator. 3. Large array of custom events provided by Adobe is another great help. 4. For years, Adobe Analytics has been our best partner for video and Live content tracking. 5. Being an Employee of one of the biggest Media and Entertainment company of the world, I have enjoyed working on Adobe Anayltics and have used many features if not all. 6. Their scope is so huge that it takes a decade to make use of all of them, but thumbs up to them.

Nachteile:

1. Now a days Organizations are mving to VHL (video heartbeat tracking) from regular Video tracking of Adobe beacons. 2. Testing VHL is a real pain with Charles proxy or other debugging tools. Although Adobe has launched an in-house tool to validate them, but we are still away to use that. 3. Also, Processing rules is a good feature by Adobe, but it actually creates problems for QA teams. since all variables looks good to them but later they are sometime messed up due to the processing rules.

Rich in functionalities and features

Kommentare: I used it for my own print on demand business. In addition to many things, I was able to understand where the trafic was coming from so that I knew in which marketing channel I should keep investing my time and budget.

Vorteile:

The vast number of functionalities. The software allows you to track the audiences on your website and compare how they evolve in time. You are also able to see the online audience in real-time as well and several data points about those users, eg .their location, which is super useful if you are trying to focus on a certain market. The ease of configuration and set up is amazing. From small to large businesses that rely on the online presence, I would certainly recommend!

Nachteile:

Due to the vast amount of functionalities, it does take a bit to understand what is useful or what is not relevant to you. However, as soon as you do, you can personalize dashboards, so that you can focus on what is important.

An enterprise analytics suite that is one of the best

Kommentare: Adobe Analytics allows us to track our website in all respects - traffic, conversions, etc. This then helps us optimize to improve user experience which will hopefully ultimately result in revenue growth.

Vorteile:

Adobe Analytics is stocked with features that cover nearly every area of analytics. Custom conversion and traffic variables (eVars and props) let you tailor the suite for your needs.Adobe Analytics is stocked with features that cover nearly every area of analytics. Custom conversion and traffic variables (eVars and props) let you tailor the suite for your needs.

Nachteile:

The learning curve for Adobe Analytics is quite steep (much steeper than Google Analytics). It is also a painfully slow platform, especially when compared to Google.

Adobe is Enterprise Analytics

Kommentare: We use Adobe to measure the website and success metrics. We use Adobe for planning and strategizing.

Vorteile:

Adobe can get down to the details when analyzing web traffic. The solution is a strong solution for anyone wanting to understand in-depth customer journeys.

Nachteile:

Its not for the novice. It takes a good deal of training to use the software. I would love it if it did a better job at hot spots and click-paths. It can be expensive.

Adobe Analytics is A Powerful Data Reporting Tool

Vorteile:

I love how data collection with Adobe Analytics is made easy including all complex segmentations.

Nachteile:

Even though it's one of the best tools, it still has limitations in terms of user's ability to modify data to their need.

One of the best web analytics platforms available

Vorteile:

Very powerful and customizable. Integrates well with other tools, including other Adobe Marketing Cloud (AMC) products.

Nachteile:

A little pricey, so not well-suited for smaller businesses who may be better offer with a free service like Google Analytics. Takes a while to learn how to use all features.

The industry old hat still pushing new tricks

Kommentare: Still a had a good experience due to my level of familiarity with the product. I also noticed the product support team were quite attentive.

Vorteile:

It's familiarity since the overall feel retains many elements from when it was still Omniture SiteCatalyst. I also enjoyed the ability to easily report on growth (or not) over a period of several months or weeks and be able to showcase each month in a spreadsheet

Nachteile:

The overall clunkiness it's retained since it was Omniture SiteCatalyst. I've seen that it's also now experimenting with real time metrics but perhaps seem to be playing catch up with Google Analytics.

Adobe Analytics is an information investigation instrument that empowers organizations

Vorteile:

Adobe Analytics has colossal out-of-the-crate investigation, and notwithstanding that, is exceptionally very much intended to be modified to a client's specific business needs. He said that organizations will have the capacity to decide precisely what change measurements are appropriate for them and guide out everything on their site, enabling them to get an awesome comprehension of their clients.

Nachteile:

Platform is very best in class and effective, which implies that it accompanies incredible many-sided quality as far as route and utilize. In that capacity, he prescribes having a committed contractual worker to actualize it to have the capacity to boost its maximum capacity. Else, he advised that it won't be taken a toll effective to utilize it as it accompanies a robust sticker price.

Very powerful analytics tool that is more than most people need

Vorteile:

Real-time data is something Google Analytics can't really compete with right now. The amount of dashboards and automated reports you can set up is mind boggling.

Nachteile:

I don't pay for it, so it's not my money. But most people and most businesses can get by without paying for an analytics tool. Unless you have very specific needs, just go with Google Analytics.

The informatin about Adobe Analytics

Kommentare: Adobe Analytics and Google Analytics are not competing software, but different products. With its custom variable structure, Adobe can better serve large businesses, while Google can be more convenient for companies that have just started with analytics.

Vorteile:

Analytics is the transformation of information that is readily available through different resources and different technologies into information, and transforming it into action for your organization's growth, profitability and other purposes.

Nachteile:

When you start using Adobe Analytics for the first time, Adobe's diverse variable structure can confuse you. The fact that this infrastructure is not understood is one of the biggest reasons for technical installation and analysis errors. The analysts who go from Google Analytics to Adobe Analytics say that Adobe is very confused and therefore have difficulty.