Lately

Kommentare: We are able to show our board of directors that we are reaching the right demographics and it help us gain sponsorship and advertisements to keep the business growing.

Vorteile: We are able to track the impressions from all of our media affiliates to keep abreast of what quality contents we need to share and what needs to be removed.

Nachteile: Sometimes the engagements get a little confusing and the analytics are not always accurate.

Kommentare: time and money

Vorteile: Lately listens to their customers and implements requested functionality. I love the create posts tool from long form content - just brilliant.

Vorteile: That you can have all the content in one place and create your posts for all different channels in one place. Also that you can import content from the website, have brand message, mission, etc. all unified. A very good new social media tool.

Nachteile: Takes a bit of time to learn how to use.
Too expensive for normal solopreneurs.
The basic plan allows only 5 social media accounts, while others for half the price allows 10 social media accounts. And it is true, you might not be able to do all the content creation in one place on other tools as on trylately, but still a too costly price.
However, I can agree it is a tool for people already on a certain level.

Kommentare: Very easy auto-creation and scheduling of content campaigns across social media and over time. Including images/graphics has dramatically boosted engagement, and re-use of content is a major timesaver.

Vorteile: Scheduling content campaigns across several social media, including graphics / links / hashtags, with visual forward-looking calendars

Nachteile: Need to tweak content for different channels (e.g. hashtags aren't natively valuable for LinkedIn posts)

Kommentare: For a small team, this will help us get more done in less time. It also has helped create consistency in messaging.

Vorteile: Can create content for different channels at the same time with long form content. Also can see posts that are posted and scheduled on the same calendar so it's easy to see the overall scope of a project at all steps. Can have control all social channels in one place instead of piecemeal of a cluster of different software.

Nachteile: Takes a little bit of time setting up but pretty intuitive once you know where everything is. Waiting on some integrations with Instagram which would allow for direct posting (which is more of an issue of IG's API policy not Lately).