Wer nutzt diese Software?

Awario eignet sich sowohl für kleine als auch für mittlere Unternehmen, die Erwähnungen von Marken verfolgen, Konkurrenten beobachten und Verkaufschancen suchen. und Agenturen, die dasselbe für ihre Kunden tun wollen.

Durchschnittliche Bewertung

38 Bewertungen
  • Gesamt 4.5 / 5
  • Benutzerfreundlichkeit 4.5 / 5
  • Kundenservice 4.5 / 5
  • Funktionen 4.5 / 5
  • Preis-Leistungs-Verhältnis 4.5 / 5

Produktdetails

  • Startpreis 29,00 $/Monat
  • Kostenlose Version Nein
  • Kostenlose Testversion Ja
  • Einsatz Cloud, SaaS, Web
  • Training Live Online
    Webinare
    Dokumentation
  • Kundenbetreuung Support während der Geschäftszeiten
    Online

Angaben zum Hersteller

  • Awario
  • https://awario.com

Über Awario

Awario unterstützt dich bei der Überwachung wichtiger Diskussionen in den sozialen Medien und im Internet. Möchtest du dein Produkt oder deine Dienstleistung bekannt machen? Willst du dich bei Kunden engagieren und Markenloyalität aufbauen, indem du immer da bist, wenn sie dich brauchen? Bist du daran interessiert, Verkaufschancen online zu finden? Möchtest du verfolgen, wie sich die Mundpropaganda über deine Konkurrenten ausbreitet? Wie wäre es, Beziehungen mit Influencern aufzubauen, um deine Produkte an (und durch) sie zu vermarkten? Awario wird dir bei jeder dieser Aufgaben helfen.

Awario Funktionen

  • Dashboard
  • Empfindungsanalyse
  • Folgenabschätzung
  • Konfigurierbare Warnmeldungen
  • Kundenbindung
  • Nachverfolgung von Influencers
  • Reputationsmanagement
  • Segmentierung der Audienz
  • Trend-Verfolgung
  • Wettbewerbsanalyse

Die hilfreichsten Reviews für Awario

One of our highest-ROI purchases of 2018

Bewertet am 16.4.2018
Brianna M.
Marketing Manager
2-10 Mitarbeiter
Verwendete die Software für: 1-5 Monate
Quelle des Nutzers 
Quelle: GetApp
5/5
Gesamt
5 / 5
Benutzerfreundlichkeit
5 / 5
Eigenschaften & Funktionalitäten
5 / 5
Kundenbetreuung
5 / 5
Preis-Leistungs-Verhältnis
Wahrscheinlichkeit der Weiterempfehlung:
Unwahrscheinlich Äußerst wahrscheinlich

Vorteile: Awario's potential is immense. The key thing it does for us is give us a perspective on the social media conversations that matter for our business - a selection of valuable, actionable posts. For every brand/product you have, make sure to create 3 separate alerts: 1) your actual brand name to see what people are saying about you and get notified when influencers or big publications mention you
2) your main competitor to see which tactics they're using and where they're featured
3) your industry terms to find people interested in your product and engage with them (best to do this with Boolean search).
The insights we got with this setup have been invaluable. Here're a few benefits we've seen in under a month of usage: 1) Understanding the language people use when speaking about our product to incorporate it in our website copy
2) Finding actual (hot!) leads within minutes
3) Figuring out high-impact publications that mention our competitors - great possibilities for partnerships there
4) Finding local forums where people are talking about us and stepping into the discussion
5) Same as #4 but for competitors - and joining the conversation as well with our offering.
If you're in a competitive niche and are looking for places to bring you traffic/awareness/leads, you can't afford to miss this tool. Awario will pay off for itself within a few hours.

Nachteile: Setting up searches can be a bit tricky from the start if you want to make them super precise. Spend some time reading their docs on Boolean search and you will be good. Or even get in touch with their support and try and explain what you're looking to do - they'll give you a hand with the setup.

If it's out there...Awario will find it!

Bewertet am 14.8.2018
Marco M.
Teacher
E-Learning, Selbstständig
Verwendete die Software für: 6-12 Monate
Quelle des Nutzers 
4/5
Gesamt
3 / 5
Benutzerfreundlichkeit
5 / 5
Eigenschaften & Funktionalitäten
5 / 5
Kundenbetreuung
5 / 5
Preis-Leistungs-Verhältnis
Wahrscheinlichkeit der Weiterempfehlung:
Unwahrscheinlich Äußerst wahrscheinlich

Kommentare: Overall, I'm really enjoying Awario. It finds the keywords that i'm looking for without me having to break a sweat. I love that the blog is useful and teaches us how to use the interface to greater and greater effect each week.

Vorteile: I love how I can set Awario to look for the things that I'm after, and then leave it. The automation on this product is great because I can set email alerts for the specific key words that have been used in my favourite social media platforms and then spend 2 minutes each day reviewing them on email. This saves me a ton of time and allows me to focus on the areas of my business that matter.
I love how I can have numerous alerts set up and change and track them.
I love how I can eliminate the chatter from the social media platforms that I don't enjoy and get rid of them.

Nachteile: To really get it working for me, I need to spend some time learning how to use the interface optimally. I don't always have time to do this.

Reputation Management for the rest of us!

Bewertet am 18.7.2019
Verifizierter Rezensent
CEO
Marketing & Werbung, 2-10 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Quelle des Nutzers 
4/5
Gesamt
4 / 5
Benutzerfreundlichkeit
4 / 5
Eigenschaften & Funktionalitäten
5 / 5
Kundenbetreuung
5 / 5
Preis-Leistungs-Verhältnis
Wahrscheinlichkeit der Weiterempfehlung:
Unwahrscheinlich Äußerst wahrscheinlich

Kommentare: Awario has been great to use, and customer support has been very friendly. Had a lengthy phone chat with one of their reps who noted my comments and suggestions for future product improvements. This definitely made me feel like an important customer, not just a number. I also subscribe to Brand Mentions (a direct competitor), and gotta say I find more actionable data in BM's reports. This may change in future though, as Awario keeps releasing new features.

Vorteile: I love the Boolean Search function. You can create some very targeted search criteria that won't eat up your monthly limits (given your brand isn't huge). I also love the tutorials Awario produces to use their features. They've been releasing new features regularly, which is absolutely appreciated! Awario's Pro pricing makes Reputation Management services affordable for small businesses. Every business should use this!

Nachteile: There are a few features missing that I'd love. For instance, while the Boolean Search is great, a wizard to guide you setting up an advanced search would be amazing. I also wish the reports were broken up into more categories, so it's easier to filter which social profiles to target in future campaigns and send immediate replies. More automation options for reports would be most welcome as well.

Find Out Who Talks About Your Brand, Discover Influencers, Measure Reach And More!

Bewertet am 23.3.2018
Verifizierter Rezensent
Project Manager
Verwendete die Software für: 1-5 Monate
Quelle des Nutzers 
4/5
Gesamt
4 / 5
Benutzerfreundlichkeit
4 / 5
Eigenschaften & Funktionalitäten
Kundenbetreuung
4 / 5
Preis-Leistungs-Verhältnis

Vorteile: Awario is a great tool to discover who is talking about your brand, whether it's positive or negative with the sentiment indicator. By using this tool you are getting a great bird's eye view over your brand's public perception, as well as that of your competitors. I set up an alert for my brand, together with the product's keyword and some competitors. This allows me to see the development of the niche I'm operating in over the course of time. I can get daily reports to see what topics the community is talking about and who is most present. Especially useful is the influencers tab where you can find new influencers for a potential cooperation. The dashboards are also super useful to see everything that's going on regarding the keywords you are tracking. There is also a well done learning center with guides to help you set up your tracking for maximum results.

Nachteile: It seems to be mostly targeted towards English speaking countries as there is no way to filter by language in the mentions statistics/influencer section. I'm mostly interested in brand mentions in the European market, but get flooded with US mentions that are not as relevant to me. It would be great if I could restrict mentions to specific countries. The price tag is quite hefty and is probably not suitable for smaller businesses. Data export which is absolutely essential in my opinion comes with a handsome amount of money, so you really have to think if that's a good investment in your company. The top influencer in my niche is Instagram. I guess there are some quirks to weed out still. Apart from that, awario is a solid solution for anybody interested in monitoring their brand reach/perception or how well your specific niche is represented on social media channels.

Easy To Use and feature Rich Social Listening Tool

Bewertet am 21.11.2018
Gary S.
Founder & CEO
Marketing & Werbung, 2-10 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Quelle des Nutzers 
4/5
Gesamt
5 / 5
Benutzerfreundlichkeit
5 / 5
Eigenschaften & Funktionalitäten
Kundenbetreuung
5 / 5
Preis-Leistungs-Verhältnis
Wahrscheinlichkeit der Weiterempfehlung:
Unwahrscheinlich Äußerst wahrscheinlich

Kommentare: Very good, use it every day to monitor our brand as well as dozens of specific seacrhes across the web.

Vorteile: Not only can you monitor your brand and specific search terms across the web but they also have a lead generation tool to help you land customers who are talking about specific topics using their lead monitoring tool. It is also laid out in a very user friendly dashboard that makes it easy to understand.

Nachteile: Your first searches may not bring back the results you want. You really need to learn how to use the search tool and boolean searches to get what you need, so there is a learning curve on how to use the tool.

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