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Was ist Alexa?

Finde, erreiche und konvertiere dein Publikum mit Marketing, das funktioniert. Alexa ist eine Softwarelösung, die dein Unternehmen dabei unterstützt, bessere Marketingergebnisse zu erzielen. Die Software bietet Vorortprüfungen, Keyword-Recherche, Konkurrenz- und Zielgruppenanalyse.

Wer verwendet Alexa?

Marketing-Profis, Unternehmen und Führungsteams

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Du bist nicht sicher, ob Alexa das Richtige ist? Mit einer beliebten Alternative vergleichen

Alexa

Alexa

4,4 (84)
99,00 $
Monat
Kostenlose Version
Kostenlose Testversion
20
Keine Integrationen gefunden
4,4 (84)
4,2 (84)
4,1 (84)
VS.
Startpreis
Preisoptionen
Funktionen
Integrationen
Benutzerfreundlichkeit
Preis-Leistungs-Verhältnis
Kundenservice
15,00 $
Monat
Kostenlose Version
Kostenlose Testversion
105
218
4,3 (6.158)
4,2 (6.158)
4,4 (6.158)
Die grünen Bewertungsbalken geben an, welches Produkt gemessen an der Durchschnittsbewertung und der Zahl der Bewertungen am besten abschneidet.

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Bewertungen über Alexa

Durchschnittliche Bewertung

Gesamt
4,4
Benutzerfreundlichkeit
4,4
Kundenservice
4,1
Funktionen
4,3
Preis-Leistungs-Verhältnis
4,2

Nutzerbewertungen nach Unternehmensgröße (Angestellte)

  • <50
  • 51-200
  • 201-1.000
  • >1.001

Bewertungen nach Punktzahl finden

5
55%
4
36%
3
5%
2
4%
1
1%
Andrew
Andrew
Adtech and SEO Manager
Verifizierter Nutzer auf LinkedIn
Finanzdienstleistungen, 10.000+ Mitarbeiter
Verwendete die Software für: Unspecified
Herkunft der Bewertung

Alexa User Review

3,0 vor 2 Jahren
Untertitel auf Deutsch sind im Videoplayer verfügbar
Bennaire
Bennaire
Editor in USA
Verifizierter Nutzer auf LinkedIn
Schreiben & Editieren, Selbstständig
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Alexa is good but could be more intuative.

5,0 vor 3 Jahren

Kommentare: I use the Alexa app mostly to control my smart home devices, and music.

Vorteile:

I love the ability to control devices individually or as a group.

Nachteile:

I dislike the redunduncy Of the setup process.

Kim
Kim
Owner in USA
Verifizierter Nutzer auf LinkedIn
Einzelhandel, Selbstständig
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Great interactive

5,0 vor 4 Jahren

Kommentare: I am not having to be on my phone all the time looking for prices.

Vorteile:

I like the ease at which Alexa allows me to compare pricing. I can just speak my request and get an answer in minutes.

Nachteile:

Able to not bring up so much information. Sometimes it brings up the wrong prices as compared to online.

Majed
SEO Specialist in Türkei
Medienproduktion, 11–50 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

Alexa Ranking

2,0 vor 3 Jahren

Kommentare: It was required by management to use Alexa as ranking tool and SEO, we had many issue with the tool, but it was still the most popular website ranking tool.

Vorteile:

so popular and data availablity for long time

Nachteile:

Lake of detailed analytics, no integration with third-party tool

Emeka
Emeka
Ambassador for The Technology Innovation Scholars Program in USA
Verifizierter Nutzer auf LinkedIn
Hochschulbildung
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

This is an effective tool to understand and improve traffic.

5,0 vor 7 Jahren

Vorteile:

The software is really good in almost every aspect. It is relatively easy to use, it has a very responsive customer service and is not too expensive in my opinion.

Nachteile:

The only possible issue I have is the slightly low amount of functionality the software provides in terms of analytics and obtaining more information. This may not be a problem for others.

Deborah
Deborah
HR Manager - Learning and Development in USA
Verifizierter Nutzer auf LinkedIn
Informationstechnologie & -dienste, 10.000+ Mitarbeiter
Verwendete die Software für: 1-5 Monate
Herkunft der Bewertung

Alexa for personal use

5,0 vor 4 Jahren

Kommentare: Love being able to use it for music and the bluetooth allows me to pair it with headphones, Roku, and external speakers.

Vorteile:

I bought several Echo Dot devices (bought one first, and then 2 more after about 2 months). I love using it primarily for music, but am still learning the various skills available.

Nachteile:

Be aware of what comes checked as "on" vs. what YOU want on. For example, Sidewalk may be turned on by default and I did not want that set to on. In addition, I would love to use Alexa for more, but some items (TVs, Cable, etc) are not compatible as of yet.

Ogunyinka
Ogunyinka
Owner in Nigeria
Verifizierter Nutzer auf LinkedIn
Schreiben & Editieren, Selbstständig
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Alexa

4,0 vor 6 Jahren

Kommentare: One of the best features of alexa is their alexa ranking which seo expert use in weeding out low quality blogs with high domain authority.

Vorteile:

Alexa gives me a complete information about my blog. This information help me to outrank my competitor and find long tail keyword easily.

Nachteile:

Alexa is geared towards big business who will not mind spending huge money but the pricing is very expensive.

Jonathan
Jonathan
USA
Verifizierter Nutzer auf LinkedIn
Verwendete die Software für: 1-5 Monate
Herkunft der Bewertung
Quelle: GetApp

A great growth tool

4,0 vor 7 Jahren

Vorteile:

I really enjoy that Alexa is plain and simply easy to use, dispute some minor hiccups with setup , I don’t have too many complaints.

Nachteile:

For the simplicities of my everyday use , Alexa gets the job done well however I would not use this software for heavy duty work specifically because it’s doesnt necessarily understand neutral commands and that can be a bit of an issue for larger scaling.

david
david
Freelancer in Venezuela
Verifizierter Nutzer auf LinkedIn
Verwendete die Software für: 1-5 Monate
Herkunft der Bewertung

Alexa is excellent to find your target audience and your interests

5,0 vor 7 Jahren

Kommentare: thanks to Alexa I got high profits due to its powerful tools to perfect SEO

Vorteile:

thanks to alexa I found a powerful segmentation of my target audience and achieved a lot of conversions in my online marketing campaign

Nachteile:

I do not like the mobile version of Alexa, I think the responsive design can improve, but in general Alexa is very good.

Katie
Katie
Associate Director of Internal Communications in USA
Verifizierter Nutzer auf LinkedIn
Religiöse Einrichtungen, 51–200 Mitarbeiter
Verwendete die Software für: 1-5 Monate
Herkunft der Bewertung

Robust Data and Competitor Analysis Tool

5,0 vor 6 Jahren

Kommentare: Excellent research and analytic tool for competitive research, keyword research, and audience segmentation.

Vorteile:

I turned to Alexa as I was working on a competitive analysis for a new web property our organization is launching. It's a fantastic research tool that provides insights into both your own website and others'. It helped me identify some competitors I wasn't aware of, and is my go-to starting point for keyword research. The audience overlap tool and audience interest tool help me create winning social campaigns. It's just a great overall tool for digital marketers.

Nachteile:

So far I haven't had anything I don't like!

Courteney
Courteney
Service Assistant in USA
Verifizierter Nutzer auf LinkedIn
Essen & Trinken, 11–50 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

Alexa Echo

5,0 vor 4 Jahren

Vorteile:

My favorite part about Alexa is that you can make phone calls from it.

Nachteile:

I don't like that what you ask in the app doesn't coordinate to my Alexa Echo.

Gabriela
surpevisora in Brasilien
Marketing & Werbung, Selbstständig
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

GAAB WITH Alexa

5,0 vor 2 Jahren

Kommentare: my experience was surprising and I saw and felt myself in the future. A great and high tech. I love and own it in almost every corner of my house.

Vorteile:

all! I can quickly search and find out about things, both as a curiosity and to know if it's going to rain or what time it is or even to listen to music and turn off the lights... immediate functions

Nachteile:

There is nothing I don't like about Alexa itself, but something that could improve is the customer service support, to answer questions and get help

Michelle
Seamstress in USA
Kunst & Handwerk, 2–10 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Alexa Saves the Day!

5,0 vor 4 Jahren

Kommentare: Alexa is a great addition to any home. Trust me you won't regret getting it. I know I wish I would have bought it so much sooner!

Vorteile:

What don't I like about Alexa? Alexa is so awesome and helpful I can't imagine life before I had her. I use her daily to set alarms for school for both myself and my child. Additionally, you can say her name and ask her pretty much any question in the world and she will respond with the correct information about 90% of the time, which is pretty impressive. You can play games with her, which my 9-year-old son loves. I love naming a song and being able to listen to it within seconds as well.

Nachteile:

Sometimes she doesn't understand what I have said even though I spoke very clearly. This happens with all technology though so I can't complain too much.

Shyamalee
Software Quality Assurance Engineer in Sri Lanka
Informationstechnologie & -dienste, 51–200 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Alexa - website ranking software

4,0 vor 6 Jahren

Kommentare: I have been using this software for my web site for a long time. I get a daily ranking analysis about my site to know where my site is with other competitors. Their seo reports helped me to improve my site performances. I even had a chance to know performances of my competitors too. Their advises to improve the site helps a lot.

Vorteile:

This software is easy to use, shows the quality of your website with statistics. Uses SEO tools to value your website. It provides you a good analytical report of the performance of your website with other sites. Alexa reports provide you how to improve your site against other competitors.

Nachteile:

Subscriptions packages are bit high. Their support takes some times to reply .

Amber
owner in USA
Essen & Trinken, 2–10 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

recommend

4,0 vor 4 Jahren

Kommentare: It is very good and so easy to use! Its very helpful for everyday tasks or Information!

Vorteile:

It's very useful and effective! It makes every day easier! It was a good fit and choice! I wouldn't use anything else!

Nachteile:

There is nothing I dont like. I can't think of anything I would change! Its very useful u deffently recommend!

Paul
Senior Technical Rep in USA
Informationstechnologie & -dienste, 10.000+ Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Alexa is a requirement for my home and business use

5,0 vor 2 Jahren

Kommentare: I could not survive now in this day of age without Alexa being my smart AI agent. Also the affiliate options give me a nice side hustle while building a brand. The search SEO options and link tracking makes it a very powerful tool to continue to see what works and how to grow.

Vorteile:

Asking questions is smart and is a good search engine. I also have used it with business for great affiliate marketing.

Nachteile:

It does a lot so can be confusing. Sometimes the AI options get confused.

Sandra
Homemaker in USA
Bildungsmanagement, Selbstständig
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

Alexa switch

5,0 vor 4 Jahren

Kommentare: Its been a great help with light TV microwave phone.and save a lot of moving around

Vorteile:

Save me time works with the sound of my voice on command. I love it less work for me just speak and everything is on

Nachteile:

It is kind of hard getting it together and programing it.but that's it takes some time to figure it out

Verifizierter Rezensent
Verifizierter Nutzer auf LinkedIn
Marketing & Werbung, 11–50 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung
Quelle: GetApp

Chrome App

4,0 vor 8 Jahren

Kommentare: I like to use the google chrome extension. I get a quick overview of how popular the site is and by which countries. It's free so it's a good value for the buck.

Vorteile:

I like to use the google chrome extension. I get a quick overview of how popular the site is and by which countries. It's free so it's a good value for the buck.

Nachteile:

Not really. It does exactly what I expect it to.

Sagar
Student in Indien
Internet, Selbstständig
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

Alexa ranking is good or bad

5,0 vor 6 Jahren

Kommentare: best website to know the ranking of any website and to know the keywords used in other website to rank their own website high price to be paid to use the service of Alexa

Vorteile:

Alexa provide search website ranking it shows website rank in global it helps me to know the the position of my website whether it is highly rank table or not

Nachteile:

This online software is nice for the people who have a blogging website or any other website which provide service but I have a complaint regarding the Alexa ranking that there is a complicated interface and most of the people does not know the all the features present in Alexa and they charge very high for a month to provide their service

Francisco
Owner in Kanada
Kunst & Handwerk, 2–10 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Good site for music

4,0 vor 3 Jahren

Vorteile:

Just your voice and you get the music you want

Nachteile:

Sometime it is limited. Mainly about classic music

Sarah
Bookkeeper in USA
Bau, 11–50 Mitarbeiter
Verwendete die Software für: 1-5 Monate
Herkunft der Bewertung

Alexa the questions answer for my kids

5,0 vor 3 Jahren

Kommentare: I think it’s a wonderful idea and invention Al around!

Vorteile:

What I like most is that my kids can interact and ask questions and play games without my help. They can listen to music and it has a childrens setting which is super nice!

Nachteile:

What I liked the least was that it was time consuming to do the initial set up.. but it was really a non issue

Verifizierter Rezensent
Verifizierter Nutzer auf LinkedIn
Computer-Software, 501–1.000 Mitarbeiter
Verwendete die Software für: 1-5 Monate
Herkunft der Bewertung
Quelle: GetApp

Good for accurate website analytics

5,0 vor 9 Jahren

Kommentare: I use Alexa to gauge how popular websites are for business purposes. I work in PR, so we rank different media outlets/websites in a tiered approach, based on the analytics provided by Alexa.

Vorteile:

Extremely easy to use. Seems accurate and consistent. Well-known, credible site.

Nachteile:

I don't have any cons for Alexa. Sometimes I check its accuracy by comparing to Compete.com, but I have never had any issues.

Khaled
Manager in USA
Immobilien, 11–50 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

Great website information tool

4,0 vor 4 Jahren

Kommentare: Overall I am satisfied with Alexa Site Info as a subscribed user and plan to remain subscribed

Vorteile:

I enjoy using Alexa Site Info to dive deeper into the analytics of my website and others in my sector. I find the information valuable and actionable

Nachteile:

I think the software could be improved by offering more paid plan options.

Michelle
Owner in USA
Einzelhandel, 2–10 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Easy to use and Great Features!

5,0 vor 2 Jahren

Vorteile:

Being able to hook up smart home devices.

Nachteile:

Allowing regular users to upload their own features.

Casie
Hospital Manager in USA
Verwendete die Software für: 1-5 Monate
Herkunft der Bewertung

Love Alexa!

5,0 vor 7 Jahren

Vorteile:

Easy to use, even my kids can use it regularly . User friendly and good service, never complain about it.

Nachteile:

Needs to integrate with more such as other software and apps. Otherwise there are not too many cons. Occasionally does work

MaryBeth
Attendance in USA
Bildungsmanagement, 51–200 Mitarbeiter
Verwendete die Software für: 1-5 Monate
Herkunft der Bewertung

My use

3,0 vor 4 Jahren

Vorteile:

I like that I can contact my father who lives in FLorida and me being in another state it's nice to just know he is in living room hanging out and I can chat with him without the use of the phone

Nachteile:

I haven't come across anything yet because I'm so new to using the product.