Alexa Marketing Stack

"A must have tool to keep up with the competition"

Vorteile: If you're going to keep up with your competitor's it's always good to know what they are doing. This tool is great for tracking your site's performance and optimizing it to keep up with the competition. The analysis and reports give you all the information you need to get ahead of the game.

Nachteile: There's nothing about this service I don't like. It's an invaluable tool in marketing your website, and you can't beat the price.

"Great Software, Hefty Price for a Small Business"

Kommentare: I really like in-depth site audits for tracking progress and it's great for understanding the strength and weaknesses of your competitors.

Vorteile: Great software for providing competitive analysis data and tracking web performance over time! We use a few months out the year to provide competitive analysis and to look for areas of opportunity.

Nachteile: While I don't think the cost is unreasonable, I do find it prohibitive having year round. As a small business, many months are just too busy to make use of this software and maintaining the subscription year round just doesn't make any sense for us.

"Not the best toolset in the competitor analysis field "

Kommentare: I enjoy using Alexa Marketing Stack and a lot of the features that offer but I am in doubt that most of them didn't really give me a solid, authentic data and insights I can really rely on.

Vorteile: the "On-Page SEO Checker" is the most useful feature I like in this software.

Nachteile: "the quality of data" that is the software show you, when I compare it to the other solutions/softwares I found a big differences between them, for example Alexa tell me that the visitor stays 10 min in my website meanwhile other X solution tell me that he stays just 2.5 min!

"Convenient Toy, but not much more than that"

Vorteile: Alex is great for every day tasks like telling the time, playing music and radio, setting timers, converting units, etc.

Nachteile: The "skills" are not intuitive. You have to remember which skill you want to use in order to take advantage of it. The mobile app stings

"Improve your website ranking and visibility using Alexa"

Vorteile: The features offered by Alexa are really amazing and can help you significantly improve your Google ranking. Even the free version provides you indicative insights on your website traffic.

Nachteile: 1. For initial users, it becomes very expensive to use Alexa. For large and developed websites, it may not be as big a challenge to subscribe to Alexa but for beginners, the pricing is high.
2. The insights should always be taken as indicative and not as sacrosanct and cent percent true.