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Lotame
Was ist Lotame?
Eine Datenverwaltungsplattform, mit der Marketingexperten Kundendaten aus beliebigen Quellen für zusätzliche Analysen und ein besseres Targeting miteinander kombinieren können.
Wer verwendet Lotame?
Werbeagenturen und Marketingexperten aus allen Branchen, einschließlich Finanzen, Automobilindustrie, Konsumgüter, Einzelhandel, Versicherungen, Reise- und Gastgewerbe sowie Medien.
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Bewertungen über Lotame
Excellent Tool for Our Campaigns
Kommentare: We utilize Lotame to develop audiences related to public affairs issues. They are critical to building successful, targeted campaigns, as well as powering tracking and analytics.
Vorteile:
The audience modeling and data management tools are fantastic.
Nachteile:
None for us........everything works very well
In Betracht gezogene Alternativen:
Best of the best
Kommentare: Has helped us gain a real understanding into who our client's customers are, what their demographic and psychographic compositions are and how we should be reaching them and communicating with them differently based on their personas and shopping stages
Vorteile:
- Ease of implementation - Ease of use post implementation - Depth of insights we're able to achieve around our customers - Robust 3rd party data options - Product innovation and enhancements - Great customer service
Nachteile:
Really can't think of any. They really listen to our feedback and always accommodate to their best ability.
Good platform to utilize
Vorteile:
forward thinking, and also stable platform to operate
Nachteile:
Maybe needs a bit UI and UX upgrade to make it more user friendly and modern-look?
In Betracht gezogene Alternativen:
The Power of Data
Vorteile:
Lotame has helped through the years to succeed in data collection for our partners, the technology they provide is top of the line, and the customer service their team provides is the base of the solid relationship we built through the years
Nachteile:
None so far, we are super engaged with the product, the team and service they provide.
Lotame Review
Vorteile:
The UI is easy to use and it is very sufficient.
Nachteile:
The UI can be a bit slow sometimes, especially when trying to find the behavior in the Audience section.
