Celtra's Creative Management Platform

von Celtra

4.5 / 5 255 Bewertungen
Celtra's Creative Management Platform

Beliebte Produkte


Wer nutzt diese Software?

Leading brands, media publishers creative agencies, ad networks

Durchschnittliche Bewertung

255 Bewertungen
  • Gesamt 4.5 / 5
  • Benutzerfreundlichkeit 4 / 5
  • Kundenservice 4.5 / 5
  • Funktionen 4 / 5
  • Preis-Leistungs-Verhältnis 4 / 5

Produktdetails

  • Kostenlose Version Nein
  • Kostenlose Testversion Nein
  • Einsatz Cloud, SaaS, Web
  • Training Persönlich
    Webinare
    Dokumentation
  • Kundenbetreuung Support währen der Geschäftszeiten
    Online

Angaben zum Hersteller

  • Celtra
  • http://www.celtra.com
  • Gegründet 2006

Über Celtra's Creative Management Platform

Celtra Creative Management Platform is a cloud-based, self-service software for managing the entire creative lifecycle of digital advertising - improving advertising effectiveness while reducing operational costs. It offers cutting-edge features for making unique brand experiences for display, video and native formats, and deploys them flawlessly across all channels and devices. The platform offers detailed data for analysis and sophisticated tools for testing and optimization to maximize ROAS.

Celtra's Creative Management Platform Funktionen

  • Abrechnung & Rechnungsstellung
  • Aufgabenmanagement
  • Filesharing
  • Kollaboration
  • Kundenmanagement
  • Marketingkalender
  • Projektmanagement
  • Zeitverfolgung
  • Bücher
  • Content-Management
  • Kampagnenmanagement
  • Kataloge
  • Layout und Design
  • Newsletter
  • Werbemanagement
  • Zeitschriften
  • Zeitungen
  • Zirkulationsmanagement
  • Aufgabenmanagement
  • Dokumentenmanagement
  • Filesharing
  • Kampagnenmanagement
  • Kollaboration
  • Projektmanagement
  • Zeitverfolgung

Die hilfreichsten Reviews für Celtra's Creative Management Platform

Solid and reliable, feature-reach but user friendly, suitable for advanced and simple use cases

Mit Google übersetzen Bewertet am 27.10.2017
Chris D.
Technical Operations Director
Verwendete die Software für: Mehr als 2 Jahre
Quelle des Nutzers 
5/5
Gesamt
4 / 5
Benutzerfreundlichkeit
4 / 5
Eigenschaften & Funktionalitäten
4 / 5
Kundenbetreuung
4 / 5
Preis-Leistungs-Verhältnis

Vorteile: It works 99.5% of the time without fuss. Advanced creative features are very easy to include. Makes cross-device compatibility and distribution almost completely frictionless. I have enormous respect for Celtra as a company: smart people working on interesting products that genuinely advance the industry; responsive and appreciative of customer feedback; the structure of everything feels like it was genuinely thought out and built to last. Compared to any other creative platform I've used Celtra is just faster, better, easier to use, and with less troubleshooting. Documentation is generally excellent and whoever is writing the release notes is genuinely hilarious. The platform isn't standing still, changes are continuous and result in tangible improvements. It's genuine advancement, not catching up or imitation. Not afraid to terminate peripherals to focus on core and new products, whilst it's occasionally annoying (RIP viewability metrics), in the long run I personally think a bit of ruthless culling leads to a better overall result.

Nachteile: There are a few annoying things; e.g. animations using API code and scenes/timeline animation in the same creative breaks layouts. Some gaps in product offering like VPAID but not VAST, full-screen and aspect-ratio pagebreak formats in Outstream but not Rich Media, etc. (Although I know some are WIP like VAST tags.) UI of the Builder has improved a lot but it could still be better: having to constantly juggle floating panels can be really annoying, the timeline animation is good but means covering most of the screen and creative when in use, etc. Some workflow improvements are definitely possible (if hard to articulate). The core product of enabling the easy building of rich creatives is great, but some of the peripheral things to do with actual distribution could be improved. Generating a lot of tags and then setting them up elsewhere is a tedious job so anything to make that easier would be good (e.g. saveable tag templates, bulk exports of full tags rather than just links). Don't like having to go to the 'Media Analytics' page to get to the report builder, or having to open a report in a new page before it can be downloaded if I just want a one-off report and not a saved template.

Good product for Ad Development

Mit Google übersetzen Bewertet am 22.3.2019
Senior Web Developer
Informationstechnologie & -dienste, 501-1.000 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Quelle des Nutzers 
5/5
Gesamt
3 / 5
Benutzerfreundlichkeit
4 / 5
Eigenschaften & Funktionalitäten
5 / 5
Kundenbetreuung
Preis-Leistungs-Verhältnis
Wahrscheinlichkeit der Weiterempfehlung:
Unwahrscheinlich Äußerst wahrscheinlich

Vorteile: • Flexible UI
• Lot of options to explore
• Custom code option to add in our custom features
• Events link Before Appear, First Appear, Appear are easier to execute specific functions
• Reset option is very useful while doing custom games
• They keep adding up new features day by day
• Timeline helps designers to get adapted easily
• Great customer support
• Easy to copy creatives from one to another. Even to different accounts
• Report generation UI gives multiple options so that you can generate the report based on your requirement
• Multiple phases to add the trackers helps when we run the same creative in multiple placements

Nachteile: • Working with responsive layout is a bit difficult to understand for the beginners
• Copying the creative can be faster. As of now it takes more time to list the campaigns in the dropdown
• Showing a warning/alert when the CSV format is wrong for the locator component
• Selection of custom attributes while creating a campaign can be made automatic based on what features it has and based on the countries we choose. There are multiple categories and it gets confused every time. Also sending an email when there is a change will be easier to understand.

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