Celtra Creative Management Platform

von Celtra

4.5 / 5 132 Bewertungen
Celtra Creative Management Platform

Wer nutzt diese Software?

Leading brands, media publishers creative agencies, ad networks

Durchschnittliche Bewertung

132 Bewertungen
  • Gesamt 4.5 / 5
  • Bedienkomfort 4 / 5
  • Kundenservice 4.5 / 5
  • Funktionen 4 / 5
  • Preis-Leistungs-Verhältnis 4 / 5

Produktdetails

  • Kostenlose Version Nein
  • Kostenlose Testversion Nein
  • Einsatz Cloud, SaaS, Web
  • Training Persönlich
    Webinare
    Dokumentation
  • Kundenbetreuung Support währen der Geschäftszeiten
    Online

Angaben zum Hersteller

  • Celtra
  • http://www.celtra.com
  • Gegründet 2006

Über Celtra Creative Management Platform

Celtra Creative Management Platform is a cloud-based, self-service software for managing the entire creative lifecycle of digital advertising - improving advertising effectiveness while reducing operational costs. It offers cutting-edge features for making unique brand experiences for display, video and native formats, and deploys them flawlessly across all channels and devices. The platform offers detailed data for analysis and sophisticated tools for testing and optimization to maximize ROAS.

Celtra Creative Management Platform Funktionen

  • Abrechnung & Rechnungsstellung
  • Aufgabenmanagement
  • Filesharing
  • Kollaboration
  • Kundenmanagement
  • Marketingkalender
  • Projektmanagement
  • Zeitverfolgung
  • Bücher
  • Content-Management
  • Kampagnenmanagement
  • Kataloge
  • Layout und Design
  • Newsletter
  • Werbemanagement
  • Zeitschriften
  • Zeitungen
  • Zirkulationsmanagement
  • Aufgabenmanagement
  • Dokumentenmanagement
  • Filesharing
  • Kampagnenmanagement
  • Kollaboration
  • Projektmanagement
  • Zeitverfolgung

Die hilfreichsten Reviews für Celtra Creative Management Platform

Solid and reliable, feature-reach but user friendly, suitable for advanced and simple use cases

Mit Google übersetzen Bewertet am 27.10.2017
Chris D.
Technical Operations Director
Verwendete die Software für: Mehr als 2 Jahre
Quelle des Nutzers 
Quelle: asdf
5/5
Gesamt
4 / 5
Bedienkomfort
4 / 5
Eigenschaften & Funktionalitäten
4 / 5
Kundenbetreuung
4 / 5
Preis-Leistungs-Verhältnis

Vorteile: It works 99.5% of the time without fuss. Advanced creative features are very easy to include. Makes cross-device compatibility and distribution almost completely frictionless. I have enormous respect for Celtra as a company: smart people working on interesting products that genuinely advance the industry; responsive and appreciative of customer feedback; the structure of everything feels like it was genuinely thought out and built to last. Compared to any other creative platform I've used Celtra is just faster, better, easier to use, and with less troubleshooting. Documentation is generally excellent and whoever is writing the release notes is genuinely hilarious. The platform isn't standing still, changes are continuous and result in tangible improvements. It's genuine advancement, not catching up or imitation. Not afraid to terminate peripherals to focus on core and new products, whilst it's occasionally annoying (RIP viewability metrics), in the long run I personally think a bit of ruthless culling leads to a better overall result.

Nachteile: There are a few annoying things; e.g. animations using API code and scenes/timeline animation in the same creative breaks layouts. Some gaps in product offering like VPAID but not VAST, full-screen and aspect-ratio pagebreak formats in Outstream but not Rich Media, etc. (Although I know some are WIP like VAST tags.) UI of the Builder has improved a lot but it could still be better: having to constantly juggle floating panels can be really annoying, the timeline animation is good but means covering most of the screen and creative when in use, etc. Some workflow improvements are definitely possible (if hard to articulate). The core product of enabling the easy building of rich creatives is great, but some of the peripheral things to do with actual distribution could be improved. Generating a lot of tags and then setting them up elsewhere is a tedious job so anything to make that easier would be good (e.g. saveable tag templates, bulk exports of full tags rather than just links). Don't like having to go to the 'Media Analytics' page to get to the report builder, or having to open a report in a new page before it can be downloaded if I just want a one-off report and not a saved template.

Everything you need to build digital ads - easily and without issues

Mit Google übersetzen Bewertet am 21.8.2018
Neil J.
Creative Solutions Manager
Marketing & Werbung, 51-200 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Quelle des Nutzers 
Quelle: asdf
5/5
Gesamt
5 / 5
Bedienkomfort
5 / 5
Eigenschaften & Funktionalitäten
5 / 5
Kundenbetreuung
Preis-Leistungs-Verhältnis
Wahrscheinlichkeit der Weiterempfehlung:
Unwahrscheinlich Äußerst wahrscheinlich

Kommentare: Our business uses Celtra every day. It's a key part of our offering and we're very happy with it. We have a dedicated account manager and often hear about the regular updates they're making to the platform. Our overall experience with Celtra is overall good.

Vorteile: Overall, Celtra is easy to use and reliable. It's an all-in-one platform for digital ad campaigns; design, build, traffic, analyse and report. The Ad Creator part of the platform is designed to help you build HTML5 digital media adverts and it does this with aplomb. As well as being easy to navigate and understand, it's a very powerful platform that allows you to create rich, dynamic and exciting media without needing code. It just works.

Nachteile: As mentioned in the 'Pros', you have no access to the base-level code of your creations. To some, this may be a disadvantage, as you're limited in how much you can tinker with the deep foundations of you creations. Having said that - you do have the ability to add JavaScript elements on top of your creations.

Antwort des Softwareanbieters

von Celtra an 9.10.2018

While we certainly understand why you would like to have access to the base code, this would be a potential security and performance risk. We provide a javascript creative API that provides users with access to public functions within our code base that are safe for use.

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