Adobe Audience Manager

Vorteile: Adobe Audience Manager is particularly proficient at helping us decide where to focus our marketing efforts in order to best target and connect with our customers. We are able to quickly integrate it into our digital platforms and optimize our approach by learning about our customers' patterns quickly, allowing us to make quick changes. If you have software already deployed for customer data, consider whether AAM will add value at the current time, set strategic objectives in when you will change over. AAM has a very robust set of tools that allow you to dig deep within the metrics of every digital facet of your business allowing you to project and predict where your business is going and which segment to focus your attention.

Nachteile: One of our major challenge has been teaching some of our employees how to use this solution. With the capabilities it provides, we find it rather advanced for those not used to dealing with platforms like this. Outside of those challenges, the software is incredibly useful and can add significant value to your business.

Vorteile: We in the company use the advanced package of analytics from Adobe (Adobe Audience Manager we combine with Adobe Analytics and Adobe Social). The result is very satisfied. Such symbiosis allows for deep segmentation of consumers and online monitoring of more than 80 parameters. The ideal solution would be to combine the capabilities of these programs in one package.

Nachteile: For a really impressive result, you need to combine Adobe Audience Manager with other Adobe products that complement its functionality.

Vorteile: It is a 360 solution providing several tools in a single place, like target for personalization or A/b testing, insights to analyze data similar to google analytics etc that will enable a business to have there whole web activity controlled in a single piece of saas.

Nachteile: It's very expensive, only catered for really big companies that could use all their power. For a SMB I will not recommend it.

Vorteile: Easy to use, comprehensive segmentation and implementation tools

Nachteile: The learning curve is steep. There is a lot to master.

Vorteile: In my work I use advanced analytics from Adobe: I combine three applications at once: Adobe Audience Manager, Adobe Analytics and Adobe Social. The results are really impressive. I usually track over 80 criteria online.

Nachteile: It would be worth combining the capabilities of the package in one application, this will greatly simplify the process and save money.