Adobe Audience Manager

For large/complex project management, Asana is a huge help

Vorteile:

Asana lets you create project timelines, serves as a central document repository, assign tasks and sub-tasks for multiple projects easily. Anytime I need to keep lots of thoughts or processes organized Asana is my go-to.

Nachteile:

The KanBan feature is nice but it could be improved to be on par with other standalone products.

I like the ability to customize reporting and review data in multiple formats

Vorteile:

Adobe Audience Manager is particularly proficient at helping us decide where to focus our marketing efforts in order to best target and connect with our customers. We are able to quickly integrate it into our digital platforms and optimize our approach by learning about our customers' patterns quickly, allowing us to make quick changes. If you have software already deployed for customer data, consider whether AAM will add value at the current time, set strategic objectives in when you will change over. AAM has a very robust set of tools that allow you to dig deep within the metrics of every digital facet of your business allowing you to project and predict where your business is going and which segment to focus your attention.

Nachteile:

One of our major challenge has been teaching some of our employees how to use this solution. With the capabilities it provides, we find it rather advanced for those not used to dealing with platforms like this. Outside of those challenges, the software is incredibly useful and can add significant value to your business.

Powerful solution but expensive

Vorteile:

It is a 360 solution providing several tools in a single place, like target for personalization or A/b testing, insights to analyze data similar to google analytics etc that will enable a business to have there whole web activity controlled in a single piece of saas.

Nachteile:

It's very expensive, only catered for really big companies that could use all their power. For a SMB I will not recommend it.

As the name suggest for the product the platform manages your audience very well

Kommentare: Our business has struggled in targetting the products we offer to the right audience, this product has helped us define our target audience effectively and helped us develop different personas to target.

Vorteile:

The product is great at segmenting the data and helps the business and marketers to manage the data and create different personas to target. The platform is very user friendly and has many unexplored capabilities.

Nachteile:

The product is not the easiest in the market, no doubt it is user friendly with great UX but there are too many functionalities which confuse beginners. The price is very high as compared to similar products.

Highly functional with lots of use cases, limited usability for app ads & on the expensive side

Kommentare: Overall I still think it is a great product. With the use cases described above (frequency capping across channels, suppression based on first party data, LAL audience buidling on 1st party data while adhering to security standards) was definitely worth to go through the trouble of onboarding a Data management platform like Adobe AA.
Even though it is not entirely self-service, at times complex and expensive - these cons are outweighed at the additional benefits of having the complete adobe suite and the cost savings.

Vorteile:

When you are integrated with other Adobe products - it neatly ties into them and makes it easy to share and use. Having first party data - fully anonymized and ready to push to the major DSPs and networks is a huge benefit for e.g. look alike building, suppression and frequency capping across several channels.

Nachteile:

It has only limited usability for ad only networks (like Google App Campaigns) or Facebook Mobile App Install Campaigns - as both do not allow direct integration of Adobe Audience manager to push audiences. Even through work around, this might never be achievable. When using it - I did not really like that it wasnt full service. For some integrations you need to pass them through adobe customer service in order to be able to send segments (the audience) to the ad partners.