Wir helfen Unternehmen in Deutschland
seit 15 Jahren bei der Softwareauswahl

Was ist Branch Metrics?

Eine Deep-Link-Plattform zur Vereinheitlichung mobiler Mess- und Nutzererfahrungen auf Geräten, Plattformen und Kanälen. Branch erhöht die mobile Konversion, Bindung und das Engagement durch Deep Linking, Nutzerrouting und personalisierte Anwendungserlebnisse.

Wer verwendet Branch Metrics?

Anwendungsentwickler, Produktmanager und Vermarkter, die datenbasierte Entscheidungen über ihre mobilen Anwendungen treffen möchten, verwenden Branch.

Branch Metrics Software - 1
Branch Metrics Software - 2
Branch Metrics Software - 3
Branch Metrics Software - 4

Du bist nicht sicher, ob Branch Metrics das Richtige ist? Mit einer beliebten Alternative vergleichen

Branch Metrics

Branch Metrics

4,1 (21)
Keine Preise gefunden
Kostenlose Version
Kostenlose Testversion
32
12
4,1 (21)
4,5 (21)
4,4 (21)
VS.
Startpreis
Preisoptionen
Funktionen
Integrationen
Benutzerfreundlichkeit
Preis-Leistungs-Verhältnis
Kundenservice
Keine Preise gefunden
Kostenlose Version
Kostenlose Testversion
8
6
4,3 (764)
4,5 (764)
4,3 (764)
Die grünen Bewertungsbalken geben an, welches Produkt gemessen an der Durchschnittsbewertung und der Zahl der Bewertungen am besten abschneidet.

Weitere gute Alternativen zu Branch Metrics

Firebase
Am besten bewertete Funktionen
Berichterstattung / Analyse
Ereignisgesteuerte Aktionen
Web-Benachrichtigungen
AppsFlyer
Am besten bewertete Funktionen
Konversion-Tracking
Leistungskennzahlen
ROI-Tracking
Adjust
Am besten bewertete Funktionen
Cross Channel Attribution
Multi-Touch-Attribution
ROI-Tracking
Mailchimp
Am besten bewertete Funktionen
E-Mail Marketing
E-Mail-Management
Email-Kampagnen-Management
ActiveDEMAND
Am besten bewertete Funktionen
E-Mail-Management
Leadmanagement
Marketing-Automatisierung
Bloomreach
Am besten bewertete Funktionen
Email-Kampagnen-Management
Kontakt-Datenbank
Mobiloptimierung
Singular
Am besten bewertete Funktionen
Dashboard
Leistungskennzahlen
ROI-Tracking
Marketo Engage
Am besten bewertete Funktionen
Email-Kampagnen-Management
Kampagnenplanung
Kontakt-Datenbank
Ortto
Am besten bewertete Funktionen
Email-Kampagnen-Management
Listen-Management
Mobiloptimierung

Bewertungen über Branch Metrics

Durchschnittliche Bewertung

Gesamt
4,1
Benutzerfreundlichkeit
4,1
Kundenservice
4,4
Funktionen
4,4
Preis-Leistungs-Verhältnis
4,5

Nutzerbewertungen nach Unternehmensgröße (Angestellte)

  • <50
  • 51-200
  • 201-1.000
  • >1.001

Bewertungen nach Punktzahl finden

5
33%
4
52%
3
10%
1
5%
Sam
Sam
Head of Digital Marketing in USA
Verifizierter Nutzer auf LinkedIn
Freizeit, Reisen & Tourismus, 11–50 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

In Betracht gezogene Alternativen:

Hands-down the best all-around mobile attribution / deep linking platform

5,0 vor 5 Jahren

Kommentare: We utilize Branch.io for all our cross-platform universal deep linking, getting users from web to app (web-to-app feature), showing relevant content for shared links (deepview app previews), journey banners, email provider (SendGrid), data exports via webhook to CRM, and attribution for all paid media links. Branch.io is used across our entire organization. Our sales team sends referral links to influencers and customers. Our product development team uses Branch links for deep linking to content inside the app, and our marketing team uses the links on all marketing channels from paid media to push, email, and organic media. At the core Branch.io addresses universal linking problems and mobile app attribution problems - being able to tell which actions were taken from each links, no matter the device the user uses.

Vorteile:

Extremely affordable/flexible pricing, we don't have a ton of MAU, but our clients are HNWI, that make a higher dollar amount purchases. To-date we haven't paid any money for Branch's services, but as we gain more users it'll be a no-brainer to pay for the low cost it will be to us. Their attribution analytics are better than Appsflyer. Having been a previous Appsflyer user, we had found multiple data errors in fraud detection and improver attribution. This has not been the case with Branch, they have been accurately reporting all our channels and links, even with our users that use both web and app. Branch.io's technical support is second to none. I've been amazed at the timeliness of their responses, along with the technical ability of their support, and easily breaking down their answers into layman's terms for my somewhat technical self. They reply within 24 hours and have always been able to help me solve my problem within one reply.

Nachteile:

Not like it's a con, but it would be great for Branch to keep running totals on attrition rate and daily active users. Also maybe look into more integrations with data export partners - Appsee, Smartlook, etc. To my understanding Branch uses a last touch attribution method. Being able to change this setting or view the data between different attribution models would be extremely useful (first click, linear, time decay, etc).

Chandana
Chandana
Growty Marketing Manager in Australien
Verifizierter Nutzer auf LinkedIn
Marketing & Werbung, 501–1.000 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Excellent MMP for small enterprises, perfect for app attribution and deep linking.

4,0 letztes Jahr

Kommentare: Branch has helped us elevate our marketing strategies, as it helps in accurate conversion tracking and shows a clear picture of ROI driven by each channel and their respective campaigns.

Vorteile:

Branch has a simple and non-complex user interface, and their recently updated UX is even better.Features are self-explanatory and no learning curve is needed to get started with the platform.Great too for app attribution, campaign, cohort, and segment analysis. The creation and analysis of deeplinks is also supported.We have integrated all our social media accounts and ad accounts with Branch and the process of sending postbacks to and fro is also simple.Overall satisfaction with Branch, I would say.

Nachteile:

Few features are lacking like uninstall tracking and cost data in INR, apart from that no issues as such.

Verifizierter Rezensent
Verifizierter Nutzer auf LinkedIn
Computer-Software, 1.001–5.000 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung
Quelle: GetApp

Pricing Past 200k MAU is Terrible

1,0 vor 2 Jahren

Kommentare: Was useful as a deferred deep link product under original pricing under 200k MAU. Not sustainable when prices jump up to 10x - 20x as you grow your app.

Vorteile:

Deferred deep links were easy enough to implement and work decently. Branch is facing uphill battle with Apple's App Privacy initiative and value is going down.

Nachteile:

Very dependent on grabbing advertising identifiers, so if you don't want to prompt users for permission to track, this solution may not be one you want to integrate. They have ways to disable that usage, but it's clear they put their tooling more on the idea you'll let them track from within your app.Pricing though is the largest con. While the pricing when your app is small is maintainable, once you get past 200k MAU, their pricing sharply increases even when your usage of their system does not. They claim this is because they're adding value that drives your app's growth. Personal experience has shown we got little growth from them yet they demand a king's ransom once you're in "big fish" territory and they're determining how many users your app has due to you embedding their SDK in your binary and charging you more due to that.If you're going to add this in your system, have a plan for how you'll rip it out if your usage isn't worthwhile as their pricing will jump up as you gain more app users regardless if you stop using their link creation.

Verifizierter Rezensent
Verifizierter Nutzer auf LinkedIn
Informationstechnologie & -dienste, 11–50 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

The way it brings iOS , android and desktop app together is just wow!!

4,0 vor 8 Monaten

Kommentare: I'm a great fan of this. Before going with branch.io we used universal links provided by Apple and android but when a user taps on android link while using an iPhone it doesn't actually work. But branch.io made it very simple.

Vorteile:

I have implemented this in our latest apps that we build. It's just awesome the way it give us flexibility to choose the custom domain other than what they provide us. I also once encountered an issue then contacted support team. To my shock they were very friendly and keen to resolve each issue when developer raises. More than anything it gives us short links, where we can send parameters to branch.io and retrieve params while link is tapped. This helps us to be safe from fake links created.

Nachteile:

I wonder are there any cons...I can say initially we had an option to play till one month before adding credit card though they won't cut any. But this make a thought to think do we really need to continue with branch.io even before playing with it for a while.

Mark
Programmer in UK
Verifizierter Nutzer auf LinkedIn
Computerspiele, 11–50 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Branch is ideal as a lightweight low cost solution to analyse and optimise user acquisition strategy

4,0 vor 7 Jahren

Kommentare: Getting users directly to the area they need to be at and reporting back to us what works well. Easy to setup and integrate allows us to use lots of external links to acquire users and send them directly to the point in the app we wish to. This has helped with acquisition and retention for users that may otherwise have churned since we were able to entice them back to the product with a deep link directly to an item of interest.

Vorteile:

Supports a great number of different platforms on various architectures. It is very easy to integrate and get everything up and running. It is free to use so represents a significant saving on other solutions. Support for the product is excellent and there is a large friendly community of users They have lots of great ideas for improving acquisition and retention and regularly provide links to helpful articles and case studies to assist in improving our apps. They have a very accessible and knowledgeable support team who go above and beyond to help.

Nachteile:

Nothing so far, seems to have done everything we have needed to. We will be looking at utilising more features in future products. The dashboard needed some work but the new one is being released very soon and can already be used by following a link which improves things no end.