emfluence Marketing Platform

Vorteile: Every feature and update is driven by a combination of customer feedback/requests and smart integrations with tools like Litmus and Yext. I personally know the development team behind this tool and they think of everything, down to the smallest detail, when building and expanding the tool set. I left emfluence a little over a year ago to move into an agency strategy role, but I've used the emfluence Platform at my current agency since that time, and I continue to compare all other ESPs and MAPs to emfluence for breadth of features and ease of use. As an agency, I love being able to generate PDF reports with thorough and nicely formatted charts and graphs of really relevant campaign metrics. It makes monthly and ad hoc reporting to my clients extremely easy. And being able to manage email, customer journey automations, lead scoring, forms, surveys, and social media, all from ONE place is such a time saver. Composing emails and creating custom email templates in emfluence is great. It's simple enough for a beginner or a non-coder who wants a really easy WYSIWYG editor, but has options for customizing html and CSS for those more advanced email coders.

Nachteile: I wish the system had more website tracking integrations for on-site behavior retargeting, but they announced that this feature is coming out soon at the last User Conference, so I'm excited to see what that tool looks like!

Vorteile: This platform is easy to use. I like the recent updates to the email section that makes it a lot easier to move sections of copy around within an email. Emfluence cares about what the users want and implement changes according to what the clients want. Customer service is amazing. I always hear back within 24 hours and usually it's within the hour. I've been to their office many times and know a lot of the staff. They have a great team who care about even the small nonprofit organizations. The social media section of the platform allows us to schedule posts months in advance freeing up our staff during the busy times of the year. The campaign section allows us to quickly assemble data to share with our sponsors when we need to give them a year-end report. I like the website popup component in the pages/modules section. We change that up constantly. Their seminars are well worth the money. Always top speakers with cutting edge information. Their platform certification seminars are intense but very informative.

Nachteile: The least thing I like about the platform is more about our usage. We have not taken the time set up an email campaign to send emails to people in a series. We are still trying to figure out how to incorporate that into our needs.

Kommentare: The emfluence team is knowledgeable and easy to work with.

Vorteile: Its simplicity. It’s so easy to use and design emails.

Nachteile: Dashboard is just ok. The dashboard is not currently customizable.

Kommentare: They are exceptional in the email marketing space and have been a major problem for our company. We generate business at a higher level thanks to emfluence.

Vorteile: emfluence allowed us to solve email marketing problems with technical constraints that few were willing to help us tackle. Our ability to share and organize data is restricted, and emfluence came up with a custom solution for us to be able to send emails consistently. They provide excellent customer service, education and make it easy for to build campaigns in a restricted environment.

Nachteile: I have no qualms with this platform. They've made my life so much easier with the solutions they provided that I can't complain in the slightest.

Kommentare: I've used the platform on the client and the agency side. I recommend it to everyone I work with - it's easy to use and there is a great support group to help if you struggle. Mostly used for onboarding and customer retention communications.

Vorteile: Even if you're just starting out in emarketing communications this is an easy platform to learn and navigate. Love the drag and drop feature in composing emails. The archiving of social media posts is perfect for the financial services industry that has annual audits/exams of marketing communications.

Nachteile: Every time I've suggested improvements or shown concern about some functionality it's been fixed or improved. I can't think of anything I don't like right now!