emfluence Marketing Platform

emfluence is the most underrated marketing platform out there

Vorteile:

Every feature and update is driven by a combination of customer feedback/requests and smart integrations with tools like Litmus and Yext. I personally know the development team behind this tool and they think of everything, down to the smallest detail, when building and expanding the tool set. I left emfluence a little over a year ago to move into an agency strategy role, but I've used the emfluence Platform at my current agency since that time, and I continue to compare all other ESPs and MAPs to emfluence for breadth of features and ease of use. As an agency, I love being able to generate PDF reports with thorough and nicely formatted charts and graphs of really relevant campaign metrics. It makes monthly and ad hoc reporting to my clients extremely easy. And being able to manage email, customer journey automations, lead scoring, forms, surveys, and social media, all from ONE place is such a time saver. Composing emails and creating custom email templates in emfluence is great. It's simple enough for a beginner or a non-coder who wants a really easy WYSIWYG editor, but has options for customizing html and CSS for those more advanced email coders.

Nachteile:

I wish the system had more website tracking integrations for on-site behavior retargeting, but they announced that this feature is coming out soon at the last User Conference, so I'm excited to see what that tool looks like!

A rock solid foundation for email marketing and then some

Kommentare: We primarily use the platform for email marketing and it has been a rock solid addition to our marketing tech stack in that regard. In addition, the customer support is excellent and highly responsive to feedback. New features built to address direct feedback from users are released on a regular basis.

Vorteile:

All the fundamentals you need to execute a solid email marketing strategy are there and well built. Beyond that, there are many quality of life features and integrations that are baked in so you can use them without having to leave the platform.

Nachteile:

The options for integrations outside of what already comes in the box are limited. Meaning some of the more custom / fringe use cases may require Zapier to execute. Not the end of the world - as the platforms grows it would be nice to see more direct integrations with some of the other heavy hitting tools in the Marketing space.

Great Functionality But Lacking in UI/UX

Kommentare: My experience has mostly been with email campaigns and managing customer contacts.

Vorteile:

I liked how easy it was to access emails, make copies, and track analytics. There are so many different metrics rolled into one program and it makes it easy to connect your campaigns and assess progress.

Nachteile:

The user experience is a little lacking. Their email builder is wonderful but to build templates and edit content blocks you really need someone with coding experience to get the design where it needs to be

Solved unique problems for our company

Kommentare: They are exceptional in the email marketing space and have been a major problem for our company. We generate business at a higher level thanks to emfluence.

Vorteile:

emfluence allowed us to solve email marketing problems with technical constraints that few were willing to help us tackle. Our ability to share and organize data is restricted, and emfluence came up with a custom solution for us to be able to send emails consistently. They provide excellent customer service, education and make it easy for to build campaigns in a restricted environment.

Nachteile:

I have no qualms with this platform. They've made my life so much easier with the solutions they provided that I can't complain in the slightest.

Frequent Email and Survey User

Vorteile:

Overall it is a very easy user interface to use. Most things are intuitive and questions can be answered on their own. If you do have a question, Emfluence has excellent customer service that answers questions very quickly. They also developed better logic for their survey builder that has been very helpful for us. It now gives us the ability to create skip logic and different user journeys.

Nachteile:

While the User Interface is easy to use, it has its quirks where it is very particular about how you set-up templates in order for it to work across all platforms.