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Smartlook
Was ist Smartlook?
Smartlook ist eine qualitative Analyselösung für Web und Mobilgeräte, die über 300.000 Unternehmen aller Größen und Branchen dabei unterstützt, die Gründe für die Handlungen der Nutzer zu ermitteln. Warum wechseln Nutzer oder warum nutzen sie diese Funktion nicht? Eliminiere das Rätselraten: Ständig verfügbare Besucheraufzeichnungen und Heatmaps zeigen das reale Nutzerverhalten, während automatisches Event-Tracking und Conversion-Trichter Verhaltenstrends aufdecken. Nicht nur Zahlen und Grafiken: Smartlook zeigt dir, warum sich Nutzer so verhalten, wie sie es tun.
Wer verwendet Smartlook?
Für KMUs, eCommerce-Websites, B2B-Anbieter, Web-Design-Agenturen, UX, Marketingspezialisten, CRO-Spezialisten.
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Smartlook
Bewertungen über Smartlook
nice piece of kit
Getting analytics from the visitant view is a great tool nowadays.
Vorteile:
With this type of solutions we can know if our visitors have problems when making a purchase, or find a button, for example, as well as verify the most common actions within a specific page. Record even the visits made from phones and tablets, always leaving the videos saved for 3 days in the app (you can extend the number of days by inviting friends to use the solution) and for three months in the cloud (videos that we consider more tools). In addition to the video we will also see the visitor's IP address, location, browser, traffic source and time spent on the page, so it is a perfect complement to analize.
Nachteile:
The limit is too short, but it's enough if your website don't have millars of visits. Lately the tool has not recorded several sessions. Now blocks checkout page on free version. A world map of all the users connections, would be usefull.
Antwort von Cisco
vor 7 Jahren
Thank you very much
Perfect blend of qualitative & quantitative analysis for our measuring our product
Vorteile:
Smartlook is the perfect blend of qualitative & quantitative analysis for our product team. It's given us a new perspective on how users are experiencing our product — from how quickly users can achieve key goals, to what our product looks like on all kinds of weird and wonderful resolutions. The true power of Smartlook comes from how it captures every event that occurs, and then allows you to search seamlessly across all past events. You can also use these events in funnels and analyse where your users are dropping out of key workflows. Since the events are all automatically tracked, we can ask "I wonder how many users have used this feature since it launched?" and get instant answers by searching the pre-recorded events. It's truly mind-blowing! And last but not least, the support team at Smartlook was AMAZING! Our product uses a few layout attributes that the Smartlook recorder wasn't capturing correctly at first. The Smartlook team worked with us over 2 days to quickly resolve the issue to support our use case and now it's all working perfectly.
Nachteile:
There's nothing I'm disliking about Smartlook, although I'm looking forward to more flexibility with pinning stacked event charts (where I'm comparing multiple events) as a single dashboard tile. This would make tracking our key metrics really slick. Mostly I'm just excited to see where they take the product!
Antwort von Cisco
vor 4 Jahren
Hi Laura, thank you for your review! Lukas CMO at Smartlook
Encountered issues often
Kommentare: Found some issues in our application that our visitors were facing.
Vorteile:
The idea is good to view your customer actions in a live way. The platform is easy to deploy without changing your code.
Nachteile:
Will pay more than you get. Data will disappear any day, Application filters don't work. Check alternatives as well.
Antwort von Cisco
vor 4 Jahren
Hi Faheem, thank you for your review! Lukas CMO at Smartlook
Great way of deriving customer insights
Kommentare: Overall I am having an amazing experience of using this tool. This software has provided ways to the users like never before in terms of user behavior. This is a software that just feeds and records all of the users surfing over websites and in mobile apps which is a great thing because this innovative feature allows users to inculcate and derive information by filtering out millions of recordings in absolutely no time.
Vorteile:
Moving on to the pros of this platform, this software is a great solution due to so many things. First of all, the heatmaps within the software are so useful. Moreover, this software is always showing important information like IP addresses and even country data on the user interface so that it gets easier for the users. Also, this platform provides an easy way of recording all of the user sessions which I find very useful and insightful which can help me in the later stages when it would come to explore consumer insight.
Nachteile:
The mobile applications need more improvement in the sense that new updates are required which work well with phones as this can facilitate the overall experience a lot and can take the user experience a few notches higher. Moreover, the dashboard needs to be improved as well so that the user interface feels more convenient and easy too.
Discover how your users browse your website.
Kommentare: I activate Smartlook on my website once a week to collect hundreds of videos and review them during the week. In this way I discover possible failures or improvements and apply them.
Vorteile:
Smartlook is a great tool that helps to know how users use your web page. Smartlook records videos of how users navigate, giving you basic information such as what browser you use, the country of origin, the device ... Thanks to these recordings you can discover possible improvements or failures in your web page. You can understand better because users can not complete a process and work to give them a better experience. In addition to the recordings, in Smartlook you can create heatmaps and funnels to have a better control of objectives.
Nachteile:
In the SPA web pages the heatmaps do not work correctly. In addition, by default the CSS cache is activated and if you make changes to your web page it takes time to update them, because of this, you may be watching recordings that apparently have errors but in reality it is the fault of the cache.
Antwort von Cisco
vor 4 Jahren
Hi, thank you for your review! Lukas CMO at Smartlook