MoEngage

Kommentare: I have been handling organic engagement activities. This includes planning, designing and execution of engagement notifications. Through Moengage's analytical insights, I can easily focus more on scaling my campaigns. This has eventually reduced my time which I usually spend planning the engagement activities.
The ready to use reporting structure is even amazing. Makes things easier for MIS Team.

Vorteile: 1. Very user-friendly interface
2. Much convenient (Basis my experience with previous engagement tool)
3. Can send engagement campaigns to multiple platforms all in one go.
4. The reporting structure is very well designed. Had helped me a lot in terms of preparing engagement reports.
5. Analytics provides deep insights basis which the task of optimising campaigns, selecting segments becomes less hectic.

Nachteile: 1. Not at all mobile friendly.
2. Frequently takes time to load. (Homepage & even campaigns)

Kommentare: We selected Moengage as the expertise they could provide in the digital sphere really drew us. Their product innovation is second to none - they aren't just players in notifications, they are thought leaders. Their support and knowledge they provide, from our client manager to the free webinars they provide to get the most of the tools, are second to none. We look forward to many more years working together and growing on the impressive results we've achieved to date.

Vorteile: Personalisation is key in digital marketing and the level of depth of the technical capabilities the Moengage platform offers has been critical in our cross-channel activities. Instead of BAU, one-size-fits-all approach, you can really dig down into granular segmentation and this has been catalyst to such impressive commercial successes in our first year.

Nachteile: The tools are strong but the interface could use some development. It's not necessarily 'pretty' or too intuitive, and that's okay, because it works. But could use some improvements.

Vorteile: UI interface is very easy to understand and products are very advanced that helps to grow our business. Some products are really cool. Services are good.

Nachteile: Need to add some more advanced features like kind of push notification which our companies are providing .

Kommentare: The critical problem we had, while serving almost half-million active base in a day, was the segmentation. The proceeding problem involved serving the right content at right time. With Moengage in our application, we could do it in minutes. That's what Moengage became our saviour

Vorteile: The custom delivery options that moengage has, enabled our team to personalise users and made our marketing omni channel.

Nachteile: While infusing into the system, several requirements of analytics were missing from the product. With regular feedback with the team, we received them but it took months.

Vorteile: - easy to send out communication
- segmentation

Nachteile: - UX part of the site can be improved and at times it is slow