Annex Cloud Loyalty Experience Platform

A great partner and Loyalty expert

Kommentare: I have definitely had a positive experience with Annex Cloud overall. I led the discovery and vendor selection phases of the development process as well as the implementation and Annex was straightforward and accurate at each phase of the process.

Vorteile:

Annex Cloud has been extremely flexible and responsive to our Loyalty Software needs. As we've implemented complex and customized programs globally, we have developed strong partnerships with our Annex Representatives and they have been amazing to work with. They have vastly exceeded expectations as we've shifted to meet changing needs during the Covid-19 pandemic and the success of our programs have reflected their hard work and professionalism. We went through an extensive vendor selection process and went with Annex because of their robust feature offering and strong underlying technology stack. We have not been disappointed. As a younger company there are some minor areas, mostly around country specific rules, that they are still working to close the gaps on but they have been very open to roadmap input and communicate well on when specific features will be available. I've loved working with Annex Cloud and would recommend evaluating them to any colleague in need of a Loyalty Partner.

Nachteile:

We have identified several gaps that are necessary for our business that respond to specific regulations in the global markets. Our reps [SENSITIVE CONTENT HIDDEN] have been very responsive and reasonable in balancing those requests with our other requirements and working with us to create delivery plans that work for both sides.

Best decision

Kommentare: Very happy with the account management team and their attention to my business.

Vorteile:

The right size for my business at the right price.

Nachteile:

Some of the manual feeds to our website for display purposes.

The account managment is good but actual product needs work

Kommentare: Can target most loyal customers effectivley and reward them with points for their purchases

Vorteile:

Its easy to use and can help us get the most value from our high value customers. There is a lot of features you can utlisise like social logins, sharing, refer and friend and collecting points from your customers.

Nachteile:

The backend doesnt easily intergarate with other platforms and most copy isnt easily ammendable. The reporting particuraly is difficult to use and can be confusing.

We're Fans of Ratings & Reviews + Visual Commerce!

Vorteile:

Annex Cloud offered us a much more robust way of educating users about our products though Ratings & Reviews. We had previously used Magento's default functionality and found it limiting. With Annex Cloud, we were able to add user submitted photos to our reviews and ask customers if they would recommend the product to someone else, which has been impactful with building social proof on our website and improving conversion. The consumer-friendly interface and seamless integration with our website template feels and looks cohesive and has helped generate more product reviews than ever before. Not only are we benefitting from user submitted photos in our product reviews, but also now through Visual Commerce, we've been able to integrate with Instagram for sourcing customer photos and displaying them on our website. We were previously challenged by having so much great UGC out there with no way of showcasing it on our site, which we've found to also be great for social proof and improving conversion. Additionally, it has helped us foster community with our most devoted fans and give them a chance to be featured on our website and other marketing channels.

Nachteile:

In the beginning of our relationship there were integration related challenges that needed to be worked through, specifically for Visual Commerce to function properly. We had unique requirements for tagging UGC with items from our product catalog so that they would both appear in our gallery and on any relevant product display pages. It took some time to get it where we needed to be, but the Annex Cloud team remained committed and vigilant with their support. In the end they helped us get where we needed to be.

Cheers to Annex Cloud for helping us acheive our implementation timelines

Kommentare: Our goal using Annex Cloud was to drive customers to our e-commerce channel. It's still too early to determine the lift, however we had more e-commerce sign-ups during this timeframe then this same timeframe last year. I'll report back soon to share the ongoing lift.

Vorteile:

The Annex Cloud implementation team supporting us was available and adjusted to our needs as best as they could. Their solution is "out-of-the-box", however they made accommodations along the way to support our connections and data requirements, especially around our SSO security requirements.

Nachteile:

Annex Cloud dashboard is iFrame based, which is a pro and con. We had to provide our scheme to their development team to display on our site, therefore we loose immediate control change needs, however the Annex Cloud team is responsive and provides "in-the-box" changes quickly. In addition, Annex Cloud's iFrame was a positive for our situation by reducing internal development lead time.