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Marigold Engage
Was ist Marigold Engage?
Selligent ermöglicht B2C-Marken, die Lücke zwischen großen Daten und Durchführung von Kampagnen in Echtzeit zu überbrücken, indem sie wertvolle omnichannel Interaktionen schaffen, um Verbraucher mit insight-basierten Engagement zu konvertieren. Erbaut rund um ein universelles Verbraucherprofil, das ein vollständiges Bild von jeder Marke Interaktion bietet, erfüllt Selligents Plattform die Bedürfnisse der Beziehungs-Vermarkter besser als jede Lösung auf dem Markt, und liefert personalisierte und rechtzeitige Marketing-Kommunikation in jedem Kanal.
Wer verwendet Marigold Engage?
Selligent arbeitet mit B2C Beziehungsvermarktern in nahezu allen Branchen, aber mit einer besonders starken Vertretung im Einzelhandel, Unterhaltung, Reisen und Bewirtung, Publishing & Financial Services.
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Marigold Engage
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Bewertungen über Marigold Engage
Great Software
Vorteile:
The best thing about selligent is that I have had the best open rate in email campaigns if I compare with the rest of the tools I have tried.
Nachteile:
To mention something that I liked less I would say than the usability of some part of the interface, but overall it is good.
It is a very powerful tool with numerous features
Vorteile:
It is a very powerful tool with countless features ( of course it requires thorough implementation to be able to use it to the full extent). Implementation and configuration require some expertise, but once the system is set up properly, usability is quite good: - Setting up email & omni channel journeys is fairly easy using the journey map: components can easily be added by drag and drop and modified afterwards. - A/B tests can easily be set up. - Setting up and targeting user segments is also quite straight forward. - We set up & now use the SMS interface which also works without any issues. - We're quite happy with our Account/partner management they are really up to speed, are very responsive and committed to their clients success.
Nachteile:
We feel that the reporting feature requires a lot of clicks and is not really clear & easy to read at one glance. We also see some room for improvement in the field of customer support regarding speed/responsiveness and thoroughness.
In Betracht gezogene Alternativen:
Data modelling is amazing
Kommentare: Smart!
Vorteile:
We selected selligent because we wanted to use our own data! Selligent has the best data management and construction in the market. It has enabled us to do truely unique and advanced things.
Nachteile:
It’s a desktop windows only application. It’s miles behind where it needs to be on web and in browser. Could be great but let down by slow development. They understand data and the future but need to catch up and fast!
One-Stop-Shop for CRM Campaign/Program Management
Vorteile:
Complete campaign and CRM data management with limited need to involve IT. Life-Cycle Campaign Management Tool allows the execution of complex, multi-channel campaign flows in a simple drag and drop interface. Integrates forms and landing pages to allow seamless data flows between website and Message Studio databases. Efficiency in campaign execution with templates and multiplicative work flows. Facilitates multiple sub-organizations with users ranging from novice to campaign and data experts. Open Time Personalization with LiveContent allows for very cool functionality within email templates.
Nachteile:
Some functionality limitations in the drag and drop features, however these can usually be remedied with SQL coding.
Efficient Solution for Email Support
Vorteile:
The program makes email communication and marketing efficient and manageable
Nachteile:
The speed the software has in making marketing is solid and has no wrong functionality
