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Dynamic Yield
Was ist Dynamic Yield?
Der Dynamic Yields-Personalisierungstechnologie-Stack hilft Vermarktern, ihre Umsätze zu steigern, indem er jede Kundeninteraktion über das Internet, das mobile Internet, mobile Anwendungen und E-Mail automatisch personalisiert. Die fortschrittliche Kundensegmentierungs-Engine des Unternehmens nutzt maschinelles Lernen, um in Echtzeit umsetzbare Kundensegmente aufzubauen, die es Marketern ermöglichen, über Personalisierung, Empfehlungen und automatische Optimierung in Echtzeit zu handeln – in einer einzigen Plattform.
Wer verwendet Dynamic Yield?
Marketer, UX-Experten, Produktmanager, Merchandiser, eCommerce-Führer, Web-Analysten und a/b-Testprofis.
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Dynamic Yield
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Bewertungen über Dynamic Yield
Complete control of testing and audience optimization
Vorteile:
I like that you can build templates in HTML, CSS and Javascript. It's also useful to have a very robust audience manager.
Nachteile:
I don't like that you can't pause an experience, the only option is to archive the experience instead of pausing it.
Feature heavy, limited testing
Vorteile:
Easy to learn and understand.Variables in templates make it easy to reuse and have other users who don't know code easily modify values themselves.
Nachteile:
It feels like there was limited options available to do various tests with our campaigns. That is the main feature I would say that is missing.
Dynamic Yield
Vorteile:
The machine learning A/B tests were pretty cool and helpful to not set any bias input.
Nachteile:
It was not a perfect product. It had many issues and customer service was pretty poor when those occurred. Content and templates that would disappear from the listed scope, poor or non-existent implementation for native apps content. Difficult to use and learn...
Good A/B Testing And Personalization Tool
Kommentare: We are using Dynamic Yield A/B testing and personalization on our site to test new functionalities and features to prove out concepts.
Vorteile:
Powerful recommendation engine.Good customer care experience, we had some issues to use some of their widgets and their teams worked closely with us to solve this problems and manage a solution!
Nachteile:
Poor documentation. We need to rely a lot on costumer service to set up our recommendations and campaigns when we started.
The Best Product For Personalizing Your Website
Kommentare: We achieved 3X ROI in less than 60 days of deployment.
Vorteile:
We've been using Dynamic Yield for about a year - one person on our team primarily manages the account and it has been a breeze! Dynamic Yield makes it very easy for us to deploy personalization throughout our entire website. We use it to serve highly targeted messages to boost engagement across our website, and it allows us to run A/B tests while we sit back, relax and allow machines to allocate traffic to the best performing variations.
Nachteile:
Some of the features provided in the platform user interface occasionally could be a little easier to understand.
Too complex, too slow, too finicky
Vorteile:
I have used this app for a long time and, while the reporting the features are great, the rest lacks in finishing touches.
Nachteile:
This software looks like a startup app, with some great potential, but bad implementation, no documentation and astronomical pricing.
