Barilliance

Best way to customize your content :)

Vorteile:

Thanks to Barilliance we can show personalized content to our users in a easy way!

Nachteile:

You have to be very patience to understand the overall structure of the platform.

A great product with a great team behind it

Vorteile:

The software has full capabilities, we are free to dream up ideas and with the support of the Barilliance team we've always found an appropriate way to complete it. They add capabilities to our core team that would require at least 1 dedicated staff member completing ad-hoc tasks. So to conclude what I like about most about this product is that it is agile and fully capable. The recommendations engine itself has also always shown us revenue and results.

Nachteile:

Nothing has come up so far, as we have the support of the Barilliance team I can't recall anything I don't like about the software. To get the most out of this software ensure that it has the right access to your codebase and work with the Barilliance team to ensure that it is the optimal setup. You'll get a lot more out of it due to their widgets loading faster and getting more valuable impressions in the user journey.

Basic use of Barilliance

Kommentare: It has many options for use, but because of our type of website we barely use 20%

Vorteile:

The immediacy in the application of the rules

Nachteile:

The available rules do not always adapt to the type of business

A Marketers Best Friend

Kommentare: Our organization had an issue with retaining customers and their attention not only when they were on the site, but it was also difficult to win them back to purchases after they had left. The Barilliance tool solves this first and formost. However, as we discovered more in the tool we were excited to use its personalization tool to have different messages for customers, intuitive product recommendations, and abandoned cart emails that kept our branding feel just like our promotional emails. Barialliance has the features and flexibility for our big site. Another daunting task that Barilliance tackled instantly was relevant cross-selling, up-selling, and product recommendations. Each page and visitor would be served with a unique product that was relevant to their browsing experience. This can be a tough task for a very large site with thousands of SKU's.

Vorteile:

- Prompt and helpful customer service - Dedicated account manager that always brings new ideas and ways to improve performance - Traffic segmenting tools to help send relevant messages to the right customer - Easy to use platform to make changes to your site on the fly - No coding or technical expertise required

Nachteile:

- A bit heavy on the back end code side. Making mobile browsing speed a bit slower for the user - Creative design tools can be bulky and tedious, tech support is always available to help though

It just works

Kommentare: We use the recommendation engine both on site and via email. Both have worked very well. We are about to extend this into some cross sell and upsell activations on the cart page and add to cart sections on the site.

Vorteile:

We have tested several solutions similar to Barilliance and while it is not the slickest interface on the back end like others we have tested in the past, Barilliance has proven itself to just work and be reliable and so we continue to partner with its solutions. The customer service at Barilliance is one of the best in the industry. Well done.

Nachteile:

Probably just the interface that needs some updating. It has been a while since I have logged in so this may have been updated already.