---
description: Detaillierte Informationen über Criteo zu Benutzerfreundlichkeit, Funktionen, Kosten, Vor- und Nachteilen aus verifizierten Nutzer-Erfahrungen. Lies Ratings & Bewertungen und entdecke ähnliche Tools.
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title: Criteo Erfahrungen, Vor- und Nachteile – Capterra Deutschland 2026
---

Breadcrumb: [Startseite](/) > [Kampagnenmanagement Tools](/directory/30012/campaign-management/software) > [Criteo](/software/162594/criteo)

# Criteo

Canonical: https://www.capterra.com.de/software/162594/criteo

Seite: 1 / 2\
Weiter: [Nächste Seite](https://www.capterra.com.de/software/162594/criteo?page=2)

> Criteo ist eine Marketing-Software, die es E-Commerce-Unternehmen ermöglicht, großen Mengen von Daten zu nutzen, um Kunden effektiv zu binden.
> 
> Bewertung: **3.9/5** von 22 Nutzern. Top bewertet für **Weiterempfehlungsquote**.

-----

## Übersicht

### Wer verwendet Criteo?

KMUs, mittelständische, große Unternehmen

## Kurzstatistiken und Ratings

| Metrik | Bewertung | Detail |
| **Gesamt** | **3.9/5** | 22 Nutzerbewertungen |
| Bedienkomfort | 3.5/5 | Auf Basis der Gesamtbewertungen |
| Kundenbetreuung | 3.6/5 | Auf Basis der Gesamtbewertungen |
| Preis-Leistungs-Verhältnis | 3.8/5 | Auf Basis der Gesamtbewertungen |
| Funktionen | 4.0/5 | Auf Basis der Gesamtbewertungen |
| Empfehlungsprozentsatz | 70% | (7/10 Weiterempfehlungsquote) |

## Über den Anbieter

- **Unternehmen**: Criteo
- **Region**: Paris, Frankreich
- **Gegründet**: 2005

## Gewerblicher Kontext

- **Startpreis**: 1,00 $
- **Zielgruppe**: Selbstständig, 2–10, 11–50, 51–200, 201–500, 501–1.000, 1.001–5.000, 5.001–10.000, 10.000+
- **Bereitstellungen und Plattformen**: Cloud, SaaS, webbasiert
- **Unterstützte Sprachen**: Deutsch, Englisch, Französisch, Irisch, Italienisch, Japanisch, Koreanisch, Portugiesisch, Spanisch
- **Verfügbare Länder**: Australien, Brasilien, China, Deutschland, Frankreich, Indien, Japan, Kanada, Mexiko, Vereinigte Staaten, Vereinigtes Königreich

## Funktionen

- Cross Channel Attribution
- Daten-Identifizierung
- Dynamische Inhalte
- Empfehlungen
- Kampagnenanalysen
- Kampagnenmanagement
- Konversion-Tracking
- Kundensegmentierung
- Mehrere Kampagnen
- Multichannel-Marketing
- Personalisierung
- Retargeting-Anzeigen
- Verhalten-basiertes Targeting
- Werbe-Bestandsmanagement
- Zielgruppen-Targeting

## Integrationen (16 insgesamt)

- Adobe Audience Manager
- Adobe Commerce
- Amperity
- Bluecore
- Blueshift
- Emarsys
- Epsilon
- Eulerian
- Klaviyo
- LiveRamp
- Mediarithmics
- PrestaShop
- Raptor
- Shopify
- Tealium Customer Data Hub

... und 1 weitere Integrationen

## Optionen für Kundensupport

- E-Mail/Helpdesk
- FAQ/Forum
- Telefon-Support
- Chat

## Category

- [Kampagnenmanagement Tools](https://www.capterra.com.de/directory/30012/campaign-management/software)

## Ähnliche Kategorien

- [Kampagnenmanagement Tools](https://www.capterra.com.de/directory/30012/campaign-management/software)
- [Social Media Tools](https://www.capterra.com.de/directory/30781/social-media-marketing/software)
- [Display Advertising Tools](https://www.capterra.com.de/directory/32335/display-advertising/software)
- [Werbeagentur Software](https://www.capterra.com.de/directory/30736/advertising-agency/software)
- [Predictive Analytics Tools](https://www.capterra.com.de/directory/30945/predictive-analytics/software)

## Alternativen

1. [Adalysis](https://www.capterra.com.de/software/173311/adalysis) — 4.6/5 (117 reviews)
2. [Zeetaminds](https://www.capterra.com.de/software/155060/zeetaminds) — 4.9/5 (176 reviews)
3. [Taboola](https://www.capterra.com.de/software/156009/taboola) — 4.5/5 (68 reviews)
4. [Teamwork.com](https://www.capterra.com.de/software/120390/teamwork-projects) — 4.5/5 (933 reviews)
5. [AdRoll](https://www.capterra.com.de/software/179140/adroll) — 4.0/5 (74 reviews)

## Nutzerbewertungen

### "Powerful Retargeting, with a Few Downfalls" — 4.0/5

> **Cameron** | *4. Juni 2019* | Konsumgüter | Empfehlungsbewertung: 8.0/10
> 
> **Vorteile**: The dynamic retargeting options that Criteo offers are vast and effective - we've been seeing around 2.0 ROAS since implementation with a limited budget.
> 
> **Nachteile**: Unfortunately, customization options for the creatives themselves are a bit limited. For example, we've been running into issues of having the same product show four separate times in the same creative - not a professional look.
> 
> Overall, we're happy with the results our e-commerce campaigns have experienced with the addition of Criteo. Revenue and overall web traffic have increased.

-----

### "A great complement to Google and social media retargeting" — 4.0/5

> **Artur** | *17. Juli 2021* | Einzelhandel | Empfehlungsbewertung: 9.0/10
> 
> **Vorteile**: Easy budget management and a transparent way to define the target result. Very high efficiency. Great support.
> 
> **Nachteile**: The administration panel after the changes is less transparent and convenient to use (although it looks better). Large, unpredictable fluctuations in effectiveness (though this is a question of market behavior rather than of the software itself).
> 
> An easy-to-manage, effective tool for retargeting on the basis of RTB.

-----

### "Good results but difficult to use" — 3.0/5

> **Josh** | *10. April 2025* | Einzelhandel | Empfehlungsbewertung: 6.0/10
> 
> **Vorteile**: Criteo produces nice looking dynamic interactive remarketing ads that produce a good return on ad spend.
> 
> **Nachteile**: Difficult interface to create ads and limited controls over where/how the ads serve as well as what they look like.
> 
> The results are good which is the mean thing, but so difficult to use.

-----

### "Convert Traffic to Customers Using Criteo" — 5.0/5

> **Chitta Ranjan** | *18. Dezember 2018* | Gesundheit, Wellness & Fitness | Empfehlungsbewertung: 8.0/10
> 
> **Vorteile**: One of the best, easy to use industry top leader in retargeting. Retarget your traffic simply by adding Criteo script to your website. Excellent customer support with a dedicated account manager who will guide you with bid optimization techniques. In addition to multiple other websites, it also shows ads on Facebook. With its dashboard report, one can get a clear idea on the number of impressions, clicks, conversion and revenue details every day to track the performance.
> 
> **Nachteile**: For an E-commerce website, it's not that easy to implement the Criteo script.
> 
> I am using Criteo for one of our E-commerce clients from last two years. The conversion rate and average order value are always good. Overall my experience with Criteo is excellent.

-----

### "Great targeting and retargeting tool" — 4.0/5

> **Nikita** | *22. November 2023* | Maschinerie | Empfehlungsbewertung: 7.0/10
> 
> **Vorteile**: How easy it was to integrate with some of tools we use, and how easy it is to work with campaigns and audiences.
> 
> **Nachteile**: Not everything was easy to set up and we needed to analyze externally for things that Criteo lacks.

-----

Seite: 1 / 2\
Weiter: [Nächste Seite](https://www.capterra.com.de/software/162594/criteo?page=2)

## Links

- [Auf Capterra anzeigen](https://www.capterra.com.de/software/162594/criteo)

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