Criteo

Powerful Retargeting, with a Few Downfalls

Kommentare: Overall, we're happy with the results our e-commerce campaigns have experienced with the addition of Criteo. Revenue and overall web traffic have increased.

Vorteile:

The dynamic retargeting options that Criteo offers are vast and effective - we've been seeing around 2.0 ROAS since implementation with a limited budget.

Nachteile:

Unfortunately, customization options for the creatives themselves are a bit limited. For example, we've been running into issues of having the same product show four separate times in the same creative - not a professional look.

Great targeting and retargeting tool

Vorteile:

How easy it was to integrate with some of tools we use, and how easy it is to work with campaigns and audiences.

Nachteile:

Not everything was easy to set up and we needed to analyze externally for things that Criteo lacks.

no support at all

Kommentare: very bad experience, after investing so much time set up my account
just got stuck with the integration - sent several emails - no one answered !!!
on line chat on site - wont work at all ..

Vorteile:

dynamic remarking with animation look great easy to set up new campaign

Nachteile:

trie to have some support regarding embedign the code and pixles no support on email/ chat or on phone they wont reply ny email ..

A great complement to Google and social media retargeting

Kommentare: An easy-to-manage, effective tool for retargeting on the basis of RTB.

Vorteile:

Easy budget management and a transparent way to define the target result. Very high efficiency. Great support.

Nachteile:

The administration panel after the changes is less transparent and convenient to use (although it looks better). Large, unpredictable fluctuations in effectiveness (though this is a question of market behavior rather than of the software itself).

Convert Traffic to Customers Using Criteo

Kommentare: I am using Criteo for one of our E-commerce clients from last two years. The conversion rate and average order value are always good. Overall my experience with Criteo is excellent.

Vorteile:

One of the best, easy to use industry top leader in retargeting. Retarget your traffic simply by adding Criteo script to your website. Excellent customer support with a dedicated account manager who will guide you with bid optimization techniques. In addition to multiple other websites, it also shows ads on Facebook. With its dashboard report, one can get a clear idea on the number of impressions, clicks, conversion and revenue details every day to track the performance.

Nachteile:

For an E-commerce website, it's not that easy to implement the Criteo script.