Wir helfen Unternehmen seit 17 Jahren,
bessere Software zu finden
Audiense
Was ist Audiense?
Audiense identifiziert und versteht jede Zielgruppe, unabhängig davon, wie spezifisch oder einzigartig sie ist. Erstelle mühelos Berichte mit Filteroptionen wie Nutzerprofilen, Affinitäten, demografischen Merkmalen und Berufsrollen und gestalte auf diese Weise hochgradig personalisierte Zielgruppensegmente.
Welche Probleme sollen damit gelöst werden?
– Zeitaufwändige, statische und teure traditionelle Verbraucherforschung
– Soziale Daten sollen Teil der Strategie werden
– Markenstrategie und Personalisierung sind auf Kosten des Performance-Marketings sehr taktisch geworden.
Wer verwendet Audiense?
Es gibt keinen spezifischen Zielmarkt, aber Agenturen, Vermarkter und Forscher machen einen großen Prozentsatz der derzeitigen Nutzerbasis aus.
Du bist nicht sicher, ob Audiense das Richtige ist?
Mit einer beliebten Alternative vergleichen
Audiense
Weitere gute Alternativen zu Audiense
Bewertungen über Audiense
Audiense Insights and Audiense Connect represent the best strengths of Audience connect
Kommentare: Audience connect represents the best platform to track the community on twitter, it helps to analyze the commitment in social networks. It has two strengths Audiense Insights and Audiense Connect.
Vorteile:
The possibility of knowing best time to tweet, and the users that are granted in real time, as well as other characteristics of these users to increase engagement
Nachteile:
Segmentation of reports. They must incorporate other KPIs. KPIs related to thematic and not with like or comments
Antwort von Audiense
vor 2 Jahren
Thank-you for your review Mercedes! Audiense offers segmented reports with two methods of segmentation: interconnectivity and affinity. These reports can be created on audiences using multiple filters with Boolean Logic. This allows for both simple and complex audiences to be segmented. We love to see your use of Audiense Connect to increase engagement. We hope to see you in Audiense again!
Social Media monitoring and marketing
Vorteile:
It gives a one-stop dashboard for analytics and audience of Twitter accounts with a bonus of being able to follow or unfollow one's audience
Nachteile:
The platform is packed with lots of features but it is not intuitive to use and navigating the dashboard can be a bit tricky from moving between the home screen to finding the various metrics and options available
Antwort von Audiense
vor 2 Jahren
Woohoo! Thank-you for your review Beaton! Within the parameters of what Twitter allows, we love the follow/unfollow capabilities We're passing your feedback regarding navigating, and learning features to the team. This is something we're continuing to work on. If you have any specific suggestions, please email productrequest@audiense.com
A great Twitter listening tool - but limited features for lower tier users
Vorteile:
There are some brilliant social listening features that help you to understand what an audience is doing on Twitter. The advanced reporting (that costs extra per 'pack' of mentions/Tweets) is really useful for doing reports on events, hashtags or industry reports. You can monitor specific lists, including Twitter users, email lists (successfully matched to Twitter users) and more. And, you can create Twitter advertising lists from these internal lists.
Nachteile:
Their entry-level pricing is very reasonable but the features are limited and seemingly have become more limited over the years. Some key listening features, such as listening to keywords within Tweets is a premium feature - I've tried reaching out to them multiple times to find out how much this costs but have never heard back. It's a good tool to have and explore, but some key features are missing with the 'cheap' version and it's yet another tool to manage in my marketing stack but it can only do a fairly limited spectrum of tasks.
Antwort von Audiense
vor 2 Jahren
Thank-you for your review Jamie! Our Twitter Marketing plan offers all features within it now, whereas more data can come via add-ons. We love to hear that you used the lists for Twitter Ads! Our Twitter Marketing plan can be used for basic level social listening capabilities, but you might find Social Listening specific platforms such as Pulsar, Meltwater, amongst others to give you the depth you're looking for. We're sorry a team member didn't get back to you, please reach out to help@audiense.com if you have any questions. We hope to see you in Audiense again!
Audiense est le meilleur logiciel de gestion des réseaux sociaux
Vorteile:
C'est un logiciel qui facilite le suivi de l'engagement pourquoi mon équipe
Nachteile:
Le tableau de bord d'activité de Audiense n'est pas très efficace
Antwort von Audiense
letztes Jahr
Thank you for taking the time to review Audiense. We really appreciate it! We'd like to know more about your experience with the activity dashboard to truly understand what you mean. Whether this is where you see the amount of reports used etc.. We have a product portal that is available via the Audiense platform top menu - where you can see contact us, there is one area just below called Product Feedback This will take you to our roadmap/product portal, where we have planned, under consideration, beta and launched features, and always invite our highly esteemed users to submit ideas or vote on features that matter to them most. Please feel free to share your thoughts as we will be able to make the necessary adjustments to improve our dashboard further. Best wishes, The Audiense Team
Audiense is a powerful social media platform that helped us to better understand our audiences.
Kommentare: Overall, Audiense is one of the nice platforms to manage social media marketing. The platform's influencer management features make it easy to identify and connect with potential ambassadors for my brand.
Vorteile:
I love the social media monitoring and analytics that Audiense provides. It helps me keep track of my influencer marketing campaigns and identify new opportunities for growth. Additionally, the platform is extremely user-friendly and provides great insights into the social media landscape. It also provides valuable insights into my audience's demographics and interests, which helps me to create more targeted and effective content.
Nachteile:
The only thing I don't like about it is its price. $79.00 /month is too expensive for small businesses. Otherwise, The features are great to grow marketing.
Antwort von Audiense
vor 2 Jahren
Thank you for your Audiense review. We are super happy that you are enjoying your experience and value the platform's influencer & brands feature, amongst other insights. I have shared your pricing feedback with the team so they are aware. We are always aiming to improve Audiense and its value further, so thought you might like to access our roadmap via our Product Portal, where you can see planned, beta, under consideration and launched features. Within the product portal and inside the updates, you can vote for features that are most important to you, or simply submit ideas you'd like to see become part of Audiense's functionality. Link: https://portal.productboard.com/audiense/4-product-portal-roadmap/tabs/6-planned Hope this is useful! Best wishes, The Audiense Team
A Comprehensive Social Media Analytics and Audience Intelligence Platform
Vorteile:
Audience is a game-changer. It is the only platform that I found that offers it all. From analytics to sentiment analysis, Audience will provide you with insights on your social media presence that you never had before! I can't recommend it enough!
Nachteile:
So far, I have not encountered any drawbacks or negative aspects of this tool.
Antwort von Audiense
vor 2 Jahren
Thank you so much for your review! ���� We are delighted that you are enjoying Audiense and the value you get out of it. ���� You can keep up-to-date with our product roadmap, vote for specific features or submit an idea if you would like to see any improvements on our newly launched Product Portal here: https://portal.productboard.com/audiense/4-product-portal-roadmap/tabs/6-planned ���� If you enjoy to keep up with trends, how-to's and other useful content our blog may be useful if you don't have access already: https://resources.audiense.com/blog Best wishes, The Audiense team
Great software for consumer segmentation
Vorteile:
Audiense UX is great , and the software is easy to use with quite straight forward use case . Use it mostly to understand our audience , define persona and relevant segmentation
Nachteile:
would love to have the same quality of data across all social network( obviously not all platforms as the same policy as twitter...)
Antwort von Audiense
vor 2 Jahren
Wow, thank-you for your review Jonathan! Segmentation and developing personas is the real deal Broader data sources (at the same level!) is recurrent feedback for us, and whilst we aim to remain compliant, we have resources on our stance and how can use Audiense to its max for understanding other platforms. Reach out to us at productrequest@audiense.com if you would like to learn more.
Socialbro
Kommentare: Overall the software is still worth it but you have to have a bigger budget now and working for a larger corporation.
Vorteile:
Social bro was a great tool in being able to understand your audiences and being able to understand your audiences and cater to them is important because you want to be more targeted.
Nachteile:
Social bro seems to have become more expensive once it was acquired by audisense. The cost factor is important because, the returns may not always be there.
Antwort von Audiense
vor 2 Jahren
Thank-you for your review Alan! We take onboard your feedback. Whilst our product is priced for the value we believe it delivers, we still have free access to both sides of the platform, and trials are available. We hope to work with you again in the future!
Antwort von Audiense
vor 2 Jahren
Hi Darren, We're sorry to see that you rated Audiense with low scores, if you would like to provide us more feedback of how we can improve, please do!
