ContentSquare

Kommentare: Improved UX. High ROI. Improved team efficiency

Vorteile: As a big marketplace with millions of monthly users we have tones of data, many differents journeys and potential issues to solve. Content Square allows us to very quickly understand our customer journeys and identify our main pain points. We use it to drive our roadmaps and to use data as a key elements when defining our wireframes. Its very user friendly interface make it almost fun to use.

Nachteile: It is not yet available on Apps but we are part of their beta program for apps. For now we only collect the App data but do not have a nice user interface to access it. We hope to have it soon

Kommentare: Content Square helps us understand how and why are various customer segments behave the way they do on our digital ecosystem. Thanks to the insights we get from Content Square we can launch A/B testing campaigns or make directly some évolutions on our website to improve the Customer Experience and our conversion rate. For a company like ours that make billions euros per year in turnover on the web, we can make millions euros incremental revenus by leveraging this solution.

Vorteile: Content Square is a very efficient tool to get great insights that you can leverage to improve the customer experience and the conversion rate on your website. Besides, they offer a best in class support.

Nachteile: Some features are missing (cross domain behavior, limit the access to the data based on the user profile, App coverage...) but are in the 2018 roadmap.

Kommentare: I increased drastically my conversion rates and got a lot more flexibility vs IT to test UX hypothesis.

Vorteile: > Customer support - strong analytics teams to make us increase our level on the solution
> Very few bugs
> Complementarity with Google Analytics : you get to know WHY people are buying or not
> Very efficient AB test functionality
> Easy to use segmenting tools
> Very easy to quantify you GAINS in money
> Empowering the business team to test hypothesis quickky, without IT
> An enabler for Agile methodology and team transformation

Nachteile: > Some functionality are still a bit hard to use, like the heat maps
> We could have more recommendations based on Machine learning

Vorteile: IT provides an easy to use experience tool for people within the Digital Marketing organization to improve end user web experience

Nachteile: It will need to incorporate in the future more predictive & AI technology to be able to predict some customer behaviours