Clearscope

An important tool for delivering value to my clients

Kommentare: I love it! I've spoken a lot with [SENSITIVE CONTENT HIDDEN] to share my feedback and learn how to better use the tool and it's very clear that they care deeply about creating an awesome product and great user experience.

Vorteile:

Clearscope simplifies the keyword research process, as well as briefing and outlining SEO content. It would take me hours to do myself what it does in mere minutes. I can trust the data to guide my writers to create useful content that addresses search intent and ranks in relevant search. The user interface is simple and easy to use — new team members get used to it very quickly without a lot of training needed.

Nachteile:

It's not cheap but when you're creating content at scale, it's easy to justify the price.

This will save you time and earn you search cred.

Kommentare: I've saved countless hours in creating outlines for blog content throughout my agency. It's also given us tools to help rank for competitive search terms by unraveling what searchers are looking for.

Vorteile:

There's not much I DON'T like, but I have to say my favorites are the Google Docs integration for relevant keywords, grade level, and overall "score." It makes my workflow so much easier, and it's easier for my writers to see their live "scores" while writing. It's also great for outlining and assigning articles, because I know what's relevant, how long the article should be, and how other top competitors stack up.

Nachteile:

I haven't had any bad experiences with Clearscope so far. Even when I've had questions about a small functionality or needed help installing the Google Docs plugin, Clearscope was lightning fast to offer me incredible support.

Useful information but no transparency and not that smart

Vorteile:

Clearscope offers useful analysis, especially of related words for any keyword. The generally quick overview of average word count is also useful.

Nachteile:

The grading system is not transparent or smart. It's possible to get an A++ just by stuffing keywords. The word count can often be wrong as well.

Produce SEO-assure content briefs in seconds

Kommentare: I love it, and I don't want to go back to managing a writing team without it. As far as I'm concerned, if I ever, ever, ever need to brief SEO content, I will not do it without Clearscope.

Vorteile:

I used to have to manually research and brief a large team of writers, which took forever. Now I insert the keyword I want, the article I already have (or don't have), and just create a link to send. That's it.

Nachteile:

It can feel a bit bare and inflexible at times - I wouldn't mind a drag and drop folder system, or an easier way to know if something is 'complete' or not.

It makes content research/development easy to manage while maximizing algorithmic-SEO qualitity.

Kommentare: Easy to use tool to help inform SEO-driven content creation and streamline the creation process. Also easy to optimize existing content.

Vorteile:

New Content Development - For a given keyword, Clearscope pulls an easy to read report of keywords that should be included in a new piece of content, and how frequently - this makes it extremely easy for a writer (freelance or in house) to follow in order to deliver algorithmically strong SEO. Now, you just have to proof for editorial / voice, knowing it's strong content that has a better chance of ranking. - Additionally, it gives you the top quality content that's already out there so that you and your writers know what you're up against, and get insight into the tone, voice, etc. - At the end of it all, you can throw the content the writer wrote into the tool to see it's SEO grade. Existing Content: - Have existing content that you want to optimize and get more traffic to? Run it through the tool, see recommendations, and send it to get edited. The tool also has a powerful keyword research / recommendation engine. In summary: huge time saver and accuracy booster to help make content development and optimization turnkey. Also, working with the team is extraordinary. Some of the best support I've ever had. They also help you understand how to use the tool to maximize impact, rather than just having the subscription. Strong general SEO context is also a huge bonus.

Nachteile:

Everything that comes to mind is really just out of personal preference for experience or aesh - The UI is clean, but could potentially be more modern. - Could be more distinct visual difference between the general keyword research tool (no limit on usage) and the keyword optimization tool (currently credit-based) to prevent user error.