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seit 15 Jahren bei der Softwareauswahl

Was ist Thematic?

Thematic wurde für kleine, mittlere und große Unternehmen entwickelt und ist eine Kundeneinblick-Plattform für datengestützte Teams, die die Kundenerfahrung ihrer Produkte und Dienstleistungen verbessern möchten. Mit preisgekrönten KI-Algorithmen analysiert Thematic Feedback, das über NPS-Umfragen (Net Promoter Score), Bewertungen, Social-Media- und Kontaktcenter-Protokolle erfasst wird, und wandelt es in klare, umsetzbare Erkenntnisse um, auf die das gesamte Unternehmen zugreifen kann. Thematic lässt sich in Qualtrics, SurveyMonkey, AskNicely und andere Anwendungen integrieren.

Wer verwendet Thematic?

Schnell wachsende Unternehmen mit datengestützten Teams. Agile Unternehmen, die eine digitale Transformation durchlaufen. Unternehmen mit komplexen Angeboten oder zahlreichen Produkten. Marktplätze, Technologieunternehmen, Finanzen.

Thematic Software - 1
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Thematic Software - 5

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Thematic

Thematic

4,9 (15)
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Preisoptionen
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Integrationen
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Die grünen Bewertungsbalken geben an, welches Produkt gemessen an der Durchschnittsbewertung und der Zahl der Bewertungen am besten abschneidet.

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Bewertungen über Thematic

Durchschnittliche Bewertung

Gesamt
4,9
Benutzerfreundlichkeit
4,7
Kundenservice
5,0
Funktionen
4,7
Preis-Leistungs-Verhältnis
4,9

Nutzerbewertungen nach Unternehmensgröße (Angestellte)

  • <50
  • 51-200
  • 201-1.000
  • >1.001

Bewertungen nach Punktzahl finden

5
93%
4
7%
Stephanie
Stephanie
Senior Account Executive in USA
Verifizierter Nutzer auf LinkedIn
Marketing & Werbung, 51–200 Mitarbeiter
Verwendete die Software für: 1-5 Monate
Herkunft der Bewertung

Very user friendly product that gives results!

5,0 vor 4 Jahren

Vorteile:

Thematic is extremely user friendly, which is why my company, MMGY Global, decided to parter with their team when we were selecting a software to help our client easily review consumer product data. Having very little experience reviewing large amounts of data, such as open ended user comments, Thematic and the team were able to help us easily digest product information in order to identify product issues and easily resolve them. The software also helped my company and client when it came to deciding what marketing messaging would most resonate with our clientele by pulling out key words from the reviews our customers were actually saying about our product. I would absolutely recommend Thematic and the team to anyone looking for a software that can quickly analyze large amounts of consumer data.

Nachteile:

Though the Thematic team did do a lot of heavy lifting getting the software setup, there is a fair amount of work the client needs to do in the beginning in order to make sure the software picks-up on certain factors that you may want to measure, such as 'branded terms.' You'll likely be making updates for a while to get the software to recognize key words you need it to pick-up on/how the software pools data into different sections, but lucky the UI is extremely easy to navigate and the Thematic team is super helpful when it comes to this!

Desmond
Chief Executive Officer in Australien
Informationstechnologie & -dienste, 11–50 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

In Betracht gezogene Alternativen:

Thematic has opened our eyes to a whole new world

5,0 vor 3 Jahren

Kommentare: The team at Thematic have been a pleasure to deal with, start to finish. They are passionate about their product (most are former clients / users). They believe in what they are doing. And they are always on the lookout for new areas to improve. Being part of the Thematic "ecosystem" has been a great help for me personally. I've tapped into new networks and learned about things I never would have before. The software makes sense. It is easy to use (after you spend time learning it properly!). It can be deployed stand alone or it can be integrated with other solutions (V important for us). Overall, a great solution backed by an amazing team. Very happy we found it!

Vorteile:

We selected Thematic to be our partner after reviewing and assessing multiple vendors and options over a 3 year period. Cost, value for money, accuracy, reliability, service and support were critical and on those points, Thematic delivers. We especially like how transparent the solution is. Our clients shy away from "black boxes" and need to understand (and trust) the science behind the art. With Thematic, we've been able to add significant value to our existing client relationships. We've found new (and often surprising) insights. And most importantly, we've been able to demonstrate, with real evidence, exactly how much of an impact specific issues customers mention have on their experiences and care. Thematic has enabled us to turn questions into answers within seconds. We've been able to tell our clients EXACTLY what they need to focus on and they've been able to measure EXACTLY what the impact of their work / initiatives has been. Understanding / analysing comments "at scale" has been a perennial challenge and the focus (pre Thematic) was on the squeaky wheel (i.e. whichever manager / client moaned the most / loudest). With Thematic, we have an evidence-based framework so the right things get done at the right time for the right reasons. That's been huge.

Nachteile:

It took us longer than we would have liked to "train" the software in the initial setup phase. It also took a lot of "hands on" time for us to fully appreciate the value the solution has and being able to share this knowledge with time poor customers so they can use the platform independently has been challenging at times. Thematic have improved the interface and knowledge base significantly since we started and are always on hand to help so even though we had these challenges, they've been manageable and worth the "pain" to get where we are at today.

Jenny
Customer Insights Specialist in Australien
Versorgungsunternehmen, 1.001–5.000 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Thematic - review.

4,0 vor 3 Jahren

Vorteile:

Thematic is very easy to use and I have been able to present customer feedback to different parts of the business in a much shorter timeframe than would have been possible. I have really appreciated the support of Thematic's Customer Success person who showed me some possibilities for building new dashboards and automating manual work which has been fantastic.

Nachteile:

I'm always a bit old school about reading customer feedback given that they have taken the time to write it. Although in saying that. I do find it easy to read and find feedback using the tool.

William
UX Design Manager in Australien
Finanzdienstleistungen, 1.001–5.000 Mitarbeiter
Verwendete die Software für: 1-5 Monate
Herkunft der Bewertung

In Betracht gezogene Alternativen:

Thematic makes scattered verbatim data meaningful and visual for decision makers.

5,0 vor 3 Jahren

Kommentare: the team are awesome and the [SENSITIVE CONTENT HIDDEN] actively joins and follows up on calls and equally passionate about organisations making better use of data (Quant and Qual) and in turn make better decisions. For a product development context, Thematic does more than just assist with prioritisation. It helps inspire people to take things into the development pipeline with the data and justification of the prioritisation.

Vorteile:

It automates and repeats the already good work by a UX researcher the first time around. Plus puts the results in the face of the decision-makers (PMs & DMs) asap and monitor those insights over time. I loved the out of the box nature to visualise data in a way that enables meaning and insights immediately. The ability to drill down into themes for further analysis enables almost live decision making with product and development managers on the areas that most matter to customers.

Nachteile:

There isn't much to not like here. Additional would be to include Google or other Analytics data integration to provide confidence to marketers and executives in the organisation. I believe there is a way to do this and look forward to testing this approach more in the future.

Antwort von Thematic

vor 3 Jahren

Thanks so much for this thorough review! Really appreciate the time you took to share your experience. Team is delighted to see such feedback!

Verifizierter Rezensent
Verifizierter Nutzer auf LinkedIn
Öl & Energie, 201–500 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Fantastic platform - highly recommend!

5,0 vor 5 Jahren

Kommentare: Thematic enabled me to quantify the impact of our verbatim themes on our overall CX Metrics - and separate the "noise" from those verbatim themes that the business needed to take action on.
It made it easy to justify recommendations, and measureably track the impact over time.

Vorteile:

Thematic is the first verbatim analysis platform I've used that has been able to quantify the impact of addressing a customer verbatim theme on the overall metric score. This means we are able to easily differentiate between verbatim themes that are noise (no impact to an overall metric) and those which are seriously impacting our CX metrics. Also, the filter functionality allows us to drill down to a depth that gives us confidence that we are shifting the score for right customer segments or other moments that matter to the business. The team at Thematic are also really open to customer feedback on their platform - and are continually improving the functionality to meet the needs of their users.

Nachteile:

Not a lot to dislike. The team at Thematic are really open about their product roadmap, and using customer feedback to inform their priorities. This has meant that any painpoints we had were usually resolved in their next release.