Brandwatch

Brandwatch

von Brandwatch

Wer verwendet Brandwatch?

KMUs, Großunternehmen

Was ist Brandwatch?

Social Media-Analytik-Software, die Verbraucherverhalten und Markttrends durch Gespräche über mehrere Plattformen hinweg analysiert.

Brandwatch – Details

Brandwatch

https://www.brandwatch.com

Gegründet 2007

Brandwatch – Preisübersicht

Brandwatch ist verfügbar ab 0,01 $. Brandwatch bietet keine Gratisversion und keine kostenlose Testversion. Weitere Preisinformationen für Brandwatch findest du unten.

Startpreis

0,01 $

Kostenlose Version

Nein

Gratis Testen

Nein

Einsatz

Cloud, SaaS, Web

Training

Live Online

Webinare

Kundenbetreuung

Support während der Geschäftszeiten

Online

Brandwatch Funktionen

Online Reputation Management Tools
Empfindungsanalyse
Gamification
Kampagnenmanagement
Reaktions-Management
Review-Generierung
Social Media-Kennzahlen
Social Media-Überwachung
Überprüfung bewerten

Der Softwareanbieter hat diese Information nicht vervollständigt.

Dashboard
Empfindungsanalyse
Folgenabschätzung
Konfigurierbare Warnmeldungen
Kundenbindung
Nachverfolgung von Influencers
Reputationsmanagement
Segmentierung der Audienz
Trend-Verfolgung
Wettbewerbsanalyse

Brandwatch – Nutzerbewertungen

Zeigt 5 von 12 Nutzerbewertungen

Gesamt
3.8/5
Benutzerfreundlichkeit
3.5/5
Kundenservice
3.6/5
Funktionen
4.1/5
Preis-Leistungs-Verhältnis
3.8/5

Great for Small - Medium Sized Business and Focused Monitoring

Bewertet am 3.2.2017
Tyler G.
Principal
Marketing & Werbung, 2-10 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Quelle des Nutzers 
Quelle: GetApp
5/5
Gesamt
3/5
Benutzerfreundlichkeit
4/5
Eigenschaften & Funktionalitäten
5/5
Kundenbetreuung
5/5
Preis-Leistungs-Verhältnis
Wahrscheinlichkeit der Weiterempfehlung:
Unwahrscheinlich Äußerst wahrscheinlich

Kommentare: 1) Expected Volume: Brandwatch is more affordable for clients who need comprehensive coverage, but not necessarily unlimited mentions. Brandwatch is the best value for core brand health monitoring, while still maintaining a competitive edge at higher volumes (1 million+ monthly mentions). Combined with historical data from 2010 onwards, access to the Twitter “firehose,” Instagram, Facebook, YouTube and an ever-expanding database of all digital publications, you will not want for coverage. 2) The complexity of Boolean Search Query / Keywords: Strong reach and limiting false positives.

Vorteile: Unlimited User Accounts, API Integrations, Excellent Customer Service

Nachteile: The deep learning curve for the user interface, queries must be carefully written to exclude non-essential and low-quality mentions. No mobile app.

Strongest Listening Tool on the Market

Bewertet am 2.6.2016
Dave L.
Strategy and User Experience
Marketing & Werbung, 13-50 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Quelle des Nutzers 
Quelle: GetApp
5/5
Gesamt
4/5
Benutzerfreundlichkeit
Eigenschaften & Funktionalitäten
5/5
Kundenbetreuung
5/5
Preis-Leistungs-Verhältnis

Kommentare: I've used BrandWatch on several national accounts. While the query structure can be tedious (although they've recently released a Query Wizard), the queries are powerful and accurate—if you do them right. I had some tough ones (Example, the US Navy was a client which meant I had to make queries that ignored the color Navy, the Old Navy retail brand, etc.) Once it's running properly however, it does a spot-on job. I even used to track four individuals who were trying their hardest to damage a company's reputation.

Vorteile: Scary-accurate
Pulls in more conversations than most tools
Pro level analytics
Sentiment tool is a LOT better than others I've tried
Reports are attractive
Nice integration with Clarabridge for text mining

Nachteile: Fairly expensive
Sometimes tough to filter out spam
Not a good beginner tool

Awesome software very helpful

Bewertet am 30.11.2017
Marissa P.
Director of B2B Social Media
Verwendete die Software für: Mehr als 2 Jahre
Quelle des Nutzers 
5/5
Gesamt
4/5
Benutzerfreundlichkeit
4/5
Eigenschaften & Funktionalitäten
4/5
Kundenbetreuung
4/5
Preis-Leistungs-Verhältnis

Vorteile: The new audience functionality is great and very helpful. The tool is very helpful to listen to your social audience and gain insight and see the impact of your work.

Nachteile: The customer service isn't always the best, it's improved this year. I also don't find the sentiment analysis always accurate.

Brandwatch is a bad deal

Bewertet am 5.5.2016
Hannah M.
Digital Community Manager
Marketing & Werbung, 51-200 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Quelle des Nutzers 
Quelle: GetApp
1/5
Gesamt
2/5
Benutzerfreundlichkeit
Eigenschaften & Funktionalitäten
1/5
Kundenbetreuung
2/5
Preis-Leistungs-Verhältnis

Kommentare: We've signed into a Brandwatch contract for two years now and I've seen a continual decline in customer service. We noticed the program wasn't picking up mentions that it should have been picking up and when reaching out to our rep she was unable to help us. Brandwatch is an expensive listening tool compared to someone like NUVI or Google Trends, it should be served with great customer service. At this point we are just riding out our contract until we can cancel.

Vorteile: In-depth analytics and word cloud features are neat.

Nachteile: Customer service is poor and that makes or breaks a company. The queries were not always easy to write and trouble shooting them wasn't easily done within the program.

Antwort des Softwareanbieters

von Brandwatch an 5.5.2016

Hi Hannah,

Thanks for taking the time to give us your feedback. I'm really sorry to hear that you've not been satisfied with our customer service - this is really troubling to hear as we pride ourselves on our excellent service and want every customer to have a great experience. I've passed your comments on to our customer success team and someone will be in touch asap.

I'm also sorry to hear that you've found Queries tricky - our recently released Query Wizard is designed to make this process easier for users so hopefully that helps!

Again, I'm sorry you've had a bad experience with us and hope we can help - someone will be in touch shortly.

Jasmine, Brandwatch

Excellent analytics tool for social media

Bewertet am 22.11.2017
Kate C.
Social media manager
Verwendete die Software für: Mehr als 2 Jahre
Quelle des Nutzers 
5/5
Gesamt
5/5
Benutzerfreundlichkeit
5/5
Eigenschaften & Funktionalitäten
5/5
Kundenbetreuung
5/5
Preis-Leistungs-Verhältnis

Vorteile: It's a great tool for keeping track of your brand's social media, blog and media mentions across the web. It's also really easy to use.

Nachteile: It does not pull LinkedIn data, but nor do other analytics tools as LinkedIn is closed to third parties.