--- description: Detaillierte Informationen über Brandwatch zu Benutzerfreundlichkeit, Funktionen, Kosten, Vor- und Nachteilen aus verifizierten Nutzer-Erfahrungen. Lies Ratings & Bewertungen und entdecke ähnliche Tools. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Brandwatch Erfahrungen, Vor- und Nachteile – Capterra Deutschland 2026 --- Breadcrumb: [Startseite](/) > [Social Media Monitoring Tools](/directory/31028/social-media-monitoring/software) > [Brandwatch](/software/157048/brandwatch) # Brandwatch Canonical: https://www.capterra.com.de/software/157048/brandwatch Seite: 1 / 11\ Weiter: [Nächste Seite](https://www.capterra.com.de/software/157048/brandwatch?page=2) > Verstehen Sie Ihren Markt mit fortschrittlicher Consumer Intelligence. Treten Sie mit Ihren Kunden mithilfe erstklassiger Social-Media-Management-Tools in Interaktion. > > Bewertung: **4.2/5** von 255 Nutzern. Top bewertet für **Weiterempfehlungsquote**. ----- ## Übersicht ### Wer verwendet Brandwatch? Von KMUs bis hin zu großen Unternehmen. Kunden aus allen Branchen: von Unilever bis Nestlé, von Carlsberg bis Greenpeace. ## Kurzstatistiken und Ratings | Metrik | Bewertung | Detail | | **Gesamt** | **4.2/5** | 255 Nutzerbewertungen | | Bedienkomfort | 4.1/5 | Auf Basis der Gesamtbewertungen | | Kundenbetreuung | 4.4/5 | Auf Basis der Gesamtbewertungen | | Preis-Leistungs-Verhältnis | 3.8/5 | Auf Basis der Gesamtbewertungen | | Funktionen | 3.9/5 | Auf Basis der Gesamtbewertungen | | Empfehlungsprozentsatz | 70% | (7/10 Weiterempfehlungsquote) | ## Über den Anbieter - **Unternehmen**: Cision - **Gegründet**: 1867 ## Gewerblicher Kontext - **Zielgruppe**: Selbstständig, 2–10, 11–50, 51–200, 201–500, 501–1.000, 1.001–5.000, 5.001–10.000, 10.000+ - **Bereitstellungen und Plattformen**: Cloud, SaaS, webbasiert, Mac (Desktop), Windows (Desktop), Linux (Desktop) - **Unterstützte Sprachen**: Arabisch, Chinesisch, Chinesisch (traditionell), Deutsch, Dänisch, Englisch, Finnisch, Französisch, Indonesisch, Italienisch, Japanisch, Niederländisch, Norwegisch, Polnisch, Portugiesisch, Russisch, Schwedisch, Spanisch, Tschechisch, Türkisch - **Verfügbare Länder**: Australien, Belgien, China, Deutschland, Dänemark, Finnland, Frankreich, Indien, Irland, Israel, Italien, Japan, Kanada, Katar, Kuwait, Luxemburg, Mexiko, Neuseeland, Niederlande, Norwegen und 13 weitere ## Funktionen - API - Aktivitäts-Dashboard - Analytics - Anpassbare Berichte - Aufspüren von Influencern - Berichterstattung / Analyse - Berichterstattung und Statistik - Brand Guidelines - CRM - Content-Management - Dashboard - Datenextraktion - Datenvisualisierung - Digital Asset Management - Engagement-Tracking - Facettensuche/-filter - Filtern nach Keyword - Hashtag Tracking - Influencer Relationship Management - Kampagnenanalysen - Kampagnenmanagement - Kontrolle des Genehmigungsprozesses - Konversion-Tracking - Kundenbindung - Kundenerlebnis-Management - Kundensegmentierung - Leistungskennzahlen - Maschinelles Lernen - Mehrere Kampagnen - Multichannel-Datenerfassung - Nachverfolgung der Marken - Nachverfolgung von Influencers - Negatives Feedback Management - Publikumsanalysen - ROI Tracking - Reaktions-Management - Real-Time Notifications - Reputationsmanagement - Review Sharing - Sentiment-Analyse - Social Media-Überwachung - Stichwort-Nachverfolgung - Textanalyse - Trend-Analysen - Verwaltung mehrerer Konten - Werkzeuge zur Zusammenarbeit - Wettbewerberüberwachung - Wettbewerbsanalyse - Workflow-Management - Zielgruppen-Targeting ... und 6 weitere Funktionen ## Integrationen (19 insgesamt) - Bitly - Box - Bynder - Dropbox Business - Google Drive - Hootsuite - HubSpot Service Hub - Khoros Marketing - Neurons - OneDrive - QBank - Salesforce Sales Cloud - Salesforce Service Cloud - ServiceNow - Shopify ... und 4 weitere Integrationen ## Optionen für Kundensupport - E-Mail/Helpdesk - FAQ/Forum - Wissensdatenbank - Telefon-Support - Chat ## Category - [Social Media Monitoring Tools](https://www.capterra.com.de/directory/31028/social-media-monitoring/software) ## Ähnliche Kategorien - [Online Reputation Management Tools](https://www.capterra.com.de/directory/30750/reputation-management/software) - [Social Media Monitoring Tools](https://www.capterra.com.de/directory/31028/social-media-monitoring/software) - [Bilderkennungssoftware](https://www.capterra.com.de/directory/31600/image-recognition/software) - [Social Media Analyse Tools](https://www.capterra.com.de/directory/31655/social-media-analytics-tools/software) - [Social Media Tools](https://www.capterra.com.de/directory/30781/social-media-marketing/software) ## Alternativen 1. [facelift](https://www.capterra.com.de/software/150410/facelift) — 4.4/5 (131 reviews) 2. [YouScan](https://www.capterra.com.de/software/173036/youscan) — 4.9/5 (114 reviews) 3. [Sprout Social](https://www.capterra.com.de/software/121447/sprout-social) — 4.4/5 (606 reviews) 4. [Infegy Atlas](https://www.capterra.com.de/software/124219/infegy-atlas) — 4.6/5 (83 reviews) 5. [Sprinklr](https://www.capterra.com.de/software/131274/sprinklr-platform) — 4.3/5 (91 reviews) ## Nutzerbewertungen ### "Frustrating Experience with Brandwatch: Great Features Overshadowed by Persistent Issues" — 1.0/5 > **Antonia** | *11. November 2024* | Marketing & Werbung | Empfehlungsbewertung: 0.0/10 > > **Vorteile**: The tool has great potential, especially with its features that could support social media management and analytics. The integration with various platforms is possible, and the data analysis capabilities offer useful insights, if they work. However, that’s where the positive experience ends. > > **Nachteile**: The main frustration was the poor onboarding process, which was confusing and poorly communicated. It was difficult to understand how to use the platform effectively, and even after trying to resolve issues, many remained unresolved. The platform is riddled with bugs, such as: •Inability to like posts and comments directly through Brandwatch, requiring users to do it manually via Instagram. •Automation features like Assignment disappearing, but continuing to run. •Continuous error messages when trying to connect Facebook accounts. •Broken “Send” button in the message writing interface, hidden by the support chat button. •Missing calendar overview for clients, with confusing links. •Lack of simultaneous posting across Instagram and Facebook, requiring duplicate planning. •Glitchy features like deleted comments reappearing immediately and scheduled posts not showing correctly in the calendar. > > The tool turned out to be largely unusable for our needs. We were locked into a 12-month contract, and despite numerous issues with the platform, we were unable to get proper support or fixes. We didn’t receive the features we were promised, and instead, we dealt with unresolved bugs and incomplete functionalities. The most frustrating part was being stuck in the contract, which has been a financial burden for our agency, especially since the software is essentially unusable for our workflow. Even simple issues like user interface errors and connection problems were not addressed adequately, leaving us feeling trapped and dissatisfied with Brandwatch as a whole. Regards, The Social Media Team from bundesweit.digital ----- ### "Reliable Social Listening Tool for Actionable Insights" — 5.0/5 > **Vishakha** | *28. April 2026* | Marketing & Werbung | Empfehlungsbewertung: 9.0/10 > > **Vorteile**: What I liked most about Brandwatch was how much time it saved me when tracking conversations online. It pulls data from different platforms into one place, so I didn’t have to jump between multiple tools. I also found the dashboards really useful for spotting trends, checking sentiment, and creating reports quickly. Once you get used to it, it becomes a reliable tool for understanding what people are saying about your brand and competitors. > > **Nachteile**: What I liked least was that it can feel overwhelming at first, especially if you’re new to social listening tools. There’s a learning curve when it comes to setting up queries and getting the most accurate results. Some reports also need manual adjustments > > My overall experience with Brandwatch has been positive. It’s a strong platform for social listening, brand monitoring, and understanding online sentiment. Once I became familiar with the setup and filters, it made tracking conversations and creating reports much easier. It’s especially useful for getting actionable insights quickly and supporting data-driven decisions. While there is a learning curve in the beginning, it becomes a very valuable tool once you start using it regularly. ----- ### "Where data turns into real decisions" — 5.0/5 > **Daniel** | *4. Mai 2026* | Marketing & Werbung | Empfehlungsbewertung: 10.0/10 > > **Vorteile**: It’s a pretty solid tool, especially when it comes to analysis and the volume of data it can handle. The dashboards are really helpful, and support is usually responsive. It also has a strong cost-benefit for us, and the fact that it’s aligned with data protection standards like LGPD brings a lot of security, it’s even helped us move forward and close deals. There are still some usability hiccups and cases where manual adjustments are needed. Pros: strong data volume, fast insights powered by AI, good cost-benefit, data security/compliance, and flexibility to work across different clients. > > **Nachteile**: Some usability friction in more complex analyses, reliance on manual tweaks at times, and limited coverage in certain data sources. > > My experience has been really positive. It’s a tool we use daily across different clients, and it helps turn data into insights quickly. Beyond listening, I’ve been using it a lot for customer care and social media management, which has made a big difference in day-to-day operations. The AI-powered image analysis is also a great addition, and the platform is constantly evolving, with AI supporting everything from reading reports to helping with image and photo editing. ----- ### "Thank you\!\!" — 3.0/5 > **Jordan** | *15. Mai 2026* | Einzelhandel | Empfehlungsbewertung: 4.0/10 > > **Vorteile**: I liked the publishing and scheduling components, and the ability to split dark posts, accounts and publishing status. Labelling made our content easy to distinguish. The concept of social listening was great, and I'm excited to see how the platform builds this out. Our customer success agent \[sensitive content hidden\] was amazing and I felt super understood and supported by her. > > **Nachteile**: The reporting component. When data pulled through Brandwatch was compared to data pulled from in platform, the figures did not match. It made it hard to rely on the platform. The process of connecting channels and having to refresh and stabilise the connection was not user friendly. I found that more of our complex issues were not able to be efficiently solved by the online customer service team, and some issues dragged out for weeks. > > I learnt SO much while working with the Brandwatch team and I'm really grateful for the experience we had. This was the first ever social media management platform that I used and it was the perfect introduction. I think the team at Brandwatch make the experience what it was (positive and rewarding) and the platform has great foundations and lots of room to grow\! ----- ### "Detailed, Quick, and Reliable Platform\!" — 4.0/5 > **George** | *28. April 2026* | Marketing & Werbung | Empfehlungsbewertung: 8.0/10 > > **Vorteile**: The UI\! It's such a simple platform to use, allowing you to breakdown data so much with a few clicks. There is also so much customisation you can do to any query through the dashboards, tags, custom data, or any of the other features. > > **Nachteile**: Its platform coverage - wider access to Instagram out side of just public posts, or individual pages would go a long way as the social conversation shifts away from X with recent changes to the platform. Also, any inclusion of TikTok would make this platform leaps and bounds better than any competition. > > Great, I've used for almost 3 years now. It's never gone down, very little issues and good support team who are very quick to look into any concerns of questions we have. The largest issue we have with brandwatch is the lack of TikTok integration. However, with the ability to upload custom sources, even this core issue is largely covered, meaning we have very little major concerns with the platform. ----- Seite: 1 / 11\ Weiter: [Nächste Seite](https://www.capterra.com.de/software/157048/brandwatch?page=2) ## Links - [Auf Capterra anzeigen](https://www.capterra.com.de/software/157048/brandwatch) ## Diese Seite ist in den folgenden Sprachen verfügbar | Sprache | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nb | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Strukturierte Daten