--- description: Detaillierte Informationen über Brandwatch zu Benutzerfreundlichkeit, Funktionen, Kosten, Vor- und Nachteilen aus verifizierten Nutzer-Erfahrungen. Lies Ratings & Bewertungen und entdecke ähnliche Tools. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Brandwatch Erfahrungen, Vor- und Nachteile – Capterra Deutschland 2026 --- Breadcrumb: [Startseite](/) > [Social Media Management Tools](/directory/30939/social-media-management/software) > [Brandwatch](/software/157048/brandwatch) # Brandwatch Canonical: https://www.capterra.com.de/software/157048/brandwatch Seite: 1 / 11\ Weiter: [Nächste Seite](https://www.capterra.com.de/software/157048/brandwatch?page=2) > Verstehen Sie Ihren Markt mit fortschrittlicher Consumer Intelligence. Treten Sie mit Ihren Kunden mithilfe erstklassiger Social-Media-Management-Tools in Interaktion. > > Bewertung: **4.2/5** von 235 Nutzern. Top bewertet für **Weiterempfehlungsquote**. ----- ## Übersicht ### Wer verwendet Brandwatch? Von KMUs bis hin zu großen Unternehmen. Kunden aus allen Branchen: von Unilever bis Nestlé, von Carlsberg bis Greenpeace. ## Kurzstatistiken und Ratings | Metrik | Bewertung | Detail | | **Gesamt** | **4.2/5** | 235 Nutzerbewertungen | | Bedienkomfort | 4.2/5 | Auf Basis der Gesamtbewertungen | | Kundenbetreuung | 4.4/5 | Auf Basis der Gesamtbewertungen | | Preis-Leistungs-Verhältnis | 3.8/5 | Auf Basis der Gesamtbewertungen | | Funktionen | 3.9/5 | Auf Basis der Gesamtbewertungen | | Empfehlungsprozentsatz | 70% | (7/10 Weiterempfehlungsquote) | ## Über den Anbieter - **Unternehmen**: Cision - **Gegründet**: 1867 ## Gewerblicher Kontext - **Zielgruppe**: Selbstständig, 2–10, 11–50, 51–200, 201–500, 501–1.000, 1.001–5.000, 5.001–10.000, 10.000+ - **Bereitstellungen und Plattformen**: Cloud, SaaS, webbasiert, Mac (Desktop), Windows (Desktop), Linux (Desktop) - **Unterstützte Sprachen**: Arabisch, Chinesisch, Chinesisch (traditionell), Deutsch, Dänisch, Englisch, Finnisch, Französisch, Indonesisch, Italienisch, Japanisch, Niederländisch, Norwegisch, Polnisch, Portugiesisch, Russisch, Schwedisch, Spanisch, Tschechisch, Türkisch - **Verfügbare Länder**: Australien, Belgien, China, Deutschland, Dänemark, Finnland, Frankreich, Indien, Irland, Israel, Italien, Japan, Kanada, Katar, Kuwait, Luxemburg, Mexiko, Neuseeland, Niederlande, Norwegen und 13 weitere ## Funktionen - API - Aktivitäts-Dashboard - Analytics - Anpassbare Berichte - Aufspüren von Influencern - Berichterstattung / Analyse - Berichterstattung und Statistik - Brand Guidelines - CRM - Content-Management - Dashboard - Datenextraktion - Datenvisualisierung - Digital Asset Management - Engagement-Tracking - Facettensuche/-filter - Filtern nach Keyword - Hashtag Tracking - Influencer Relationship Management - Kampagnenanalysen - Kampagnenmanagement - Kontrolle des Genehmigungsprozesses - Konversion-Tracking - Kundenbindung - Kundenerlebnis-Management - Kundensegmentierung - Maschinelles Lernen - Mehrere Kampagnen - Multichannel-Datenerfassung - Nachverfolgung der Marken - Nachverfolgung von Influencers - Negatives Feedback Management - Publikumsanalysen - ROI Tracking - Reaktions-Management - Real-Time Notifications - Reputationsmanagement - Review Sharing - Sentiment-Analyse - Social Media-Überwachung - Stichwort-Nachverfolgung - Textanalyse - Trend-Analysen - Verwaltung mehrerer Konten - Werkzeuge zur Zusammenarbeit - Wettbewerberüberwachung - Wettbewerbsanalyse - Workflow-Management - Zielgruppen-Targeting - Zuordnung von Wörtern zu Wortarten ... und 6 weitere Funktionen ## Integrationen (19 insgesamt) - Bitly - Box - Bynder - Dropbox Business - Google Drive - Hootsuite - HubSpot Service Hub - Khoros Marketing - Neurons - OneDrive - QBank - Salesforce Sales Cloud - Salesforce Service Cloud - ServiceNow - Shopify ... und 4 weitere Integrationen ## Optionen für Kundensupport - E-Mail/Helpdesk - FAQ/Forum - Wissensdatenbank - Telefon-Support - Chat ## Category - [Social Media Management Tools](https://www.capterra.com.de/directory/30939/social-media-management/software) ## Ähnliche Kategorien - [Online Reputation Management Tools](https://www.capterra.com.de/directory/30750/reputation-management/software) - [Social Media Monitoring Tools](https://www.capterra.com.de/directory/31028/social-media-monitoring/software) - [Bilderkennungssoftware](https://www.capterra.com.de/directory/31600/image-recognition/software) - [Social Media Analyse Tools](https://www.capterra.com.de/directory/31655/social-media-analytics-tools/software) - [Social Media Tools](https://www.capterra.com.de/directory/30781/social-media-marketing/software) ## Alternativen 1. [Trustpilot](https://www.capterra.com.de/software/169618/trustpilot) — 4.5/5 (1202 reviews) 2. [Birdeye](https://www.capterra.com.de/software/152997/birdeye) — 4.7/5 (703 reviews) 3. [Brand24](https://www.capterra.com.de/software/149054/brand24) — 4.7/5 (254 reviews) 4. [GiveMe5.ai](https://www.capterra.com.de/software/207396/GiveMe5-ai) — 4.7/5 (86 reviews) 5. [Hootsuite](https://www.capterra.com.de/software/121701/hootsuite) — 4.4/5 (3795 reviews) ## Nutzerbewertungen ### "Frustrating Experience with Brandwatch: Great Features Overshadowed by Persistent Issues" — 1.0/5 > **Antonia** | *11. November 2024* | Marketing & Werbung | Empfehlungsbewertung: 0.0/10 > > **Vorteile**: The tool has great potential, especially with its features that could support social media management and analytics. The integration with various platforms is possible, and the data analysis capabilities offer useful insights, if they work. However, that’s where the positive experience ends. > > **Nachteile**: The main frustration was the poor onboarding process, which was confusing and poorly communicated. It was difficult to understand how to use the platform effectively, and even after trying to resolve issues, many remained unresolved. The platform is riddled with bugs, such as: •Inability to like posts and comments directly through Brandwatch, requiring users to do it manually via Instagram. •Automation features like Assignment disappearing, but continuing to run. •Continuous error messages when trying to connect Facebook accounts. •Broken “Send” button in the message writing interface, hidden by the support chat button. •Missing calendar overview for clients, with confusing links. •Lack of simultaneous posting across Instagram and Facebook, requiring duplicate planning. •Glitchy features like deleted comments reappearing immediately and scheduled posts not showing correctly in the calendar. > > The tool turned out to be largely unusable for our needs. We were locked into a 12-month contract, and despite numerous issues with the platform, we were unable to get proper support or fixes. We didn’t receive the features we were promised, and instead, we dealt with unresolved bugs and incomplete functionalities. The most frustrating part was being stuck in the contract, which has been a financial burden for our agency, especially since the software is essentially unusable for our workflow. Even simple issues like user interface errors and connection problems were not addressed adequately, leaving us feeling trapped and dissatisfied with Brandwatch as a whole. Regards, The Social Media Team from bundesweit.digital ----- ### "This tool has saved me unbelievable amounts of time\!" — 5.0/5 > **Michael** | *16. Januar 2024* | Non-Profit-Organisation Management | Empfehlungsbewertung: 10.0/10 > > **Vorteile**: This has all the best features of a social media management tool wrapped up into one easy to navigate tool that is sleek, clean, and works well. > > **Nachteile**: The biggest issue I have is when I publish content natively through a social media site. Sometimes it does not appear in the general calendar on Brandwatch or the analytics available for the post are limited. > > This tool has been a game changer\! I've used similar products like Sprout Social or Hootsuite but Brandwatch is my preferred. The tools included and the account levels made the most sense for our organization and their customer service is incredible\! ----- ### "Brandwatch is super powerful and well rounded." — 5.0/5 > **Jeb** | *11. Dezember 2024* | Verlagswesen | Empfehlungsbewertung: 9.0/10 > > **Vorteile**: We love all the integration with the different platforms we use but especially WhatsApp. > > **Nachteile**: There was nothing wrong with Brandwatch for us. It was just a little more then we needed. We are a small business and don't need so much power. > > Brandwatch was great to work with. Not too difficult to set up and a joy to use. The data we got from our testing was magnificent and info we didn't know before. ----- ### "Brandwatch: Useful Tool, Predatory Business Practices" — 1.0/5 > **Chris** | *9. März 2025* | Marketing & Werbung | Empfehlungsbewertung: 0.0/10 > > **Vorteile**: Brandwatch used to be a solid analytics \& social listening tool. The dashboard was well-structured, reporting was comprehensive, \& sentiment analysis was useful. It offered valuable insights into brand perception, competitor monitoring, \& market trends. At its core, Brandwatch is a powerful tool, but no level of analytics justifies the kind of predatory business practices I’ve now experienced. > > **Nachteile**: Deceptive renewal tactics \& a customer-unfriendly approach. Brandwatch quietly slipped an auto-renewal clause into what was a manual renewal agreement, locking us into another contract cycle without explicit consent. Previously, contract renewals were handled with an account manager reaching out—but now? No heads-up, no automated reminder, just a silent renewal \& a big invoice. When challenged, they deflected with "standard practice" excuses, despite past renewals being explicitly manual. If a company relies on fine print trickery rather than product value to retain customers, it speaks volumes. > > I was a strong advocate for Brandwatch \& regularly recommended it to peers \& leadership groups. That ends today. This is a textbook case of short-term financial gain at the cost of long-term trust. Great tool, terrible ethics. There are better analytics platforms out there that don’t resort to legal landmines \& deceptive billing tactics to keep customers on board. Would I recommend Brandwatch now? Absolutely not. Would I ever trust them again? Not a chance. Sies. ----- ### "Take the time to explore" — 5.0/5 > **Verifizierter Rezensent** | *20. März 2020* | Marketing & Werbung | Empfehlungsbewertung: 8.0/10 > > **Vorteile**: The best thing for me is their customer support. Falcon is a very robust software and it takes time to learn it. Having a person available at all times to answer your questions is a very powerful feature and one I've taken advantage of multiple times. They are always available, even if it is to help you locate a specific thing in your dashboard. > > **Nachteile**: Probably the mobile apps. Since the software is so robust, there are a bunch of different apps that you need to perform all the different tasks. I think this is useful if you have a big team but our team is small, even thou our client is big and having so many different apps makes it quite annoying when trying to manage. > > I am very impressed, I wasn't very famliar with it when I started using it but I'm starting to see the power of it. The learning curve, like I said, is a big one but there is a lot of help and resources available to navigate you thru it. I wish I started with the tutorials, like my CRM suggested but I hoped it would be fairly plug and play so that's my bad. ----- Seite: 1 / 11\ Weiter: [Nächste Seite](https://www.capterra.com.de/software/157048/brandwatch?page=2) ## Links - [Auf Capterra anzeigen](https://www.capterra.com.de/software/157048/brandwatch) ## Diese Seite ist in den folgenden Sprachen verfügbar | Sprache | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nb | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Strukturierte Daten