Brandwatch

Vorteile: The new audience functionality is great and very helpful. The tool is very helpful to listen to your social audience and gain insight and see the impact of your work.

Nachteile: The customer service isn't always the best, it's improved this year. I also don't find the sentiment analysis always accurate.

Vorteile: It's a great tool for keeping track of your brand's social media, blog and media mentions across the web. It's also really easy to use.

Nachteile: It does not pull LinkedIn data, but nor do other analytics tools as LinkedIn is closed to third parties.

Kommentare: We haven't had a great experience with Brandwatch generating useful information that we can present to clients. We've reached out to support for help and haven't received any actionable support to help us improve our queries or data.

Vorteile: You can customize and build intuitive dashboards with all the information, which can look visually appealing.

Nachteile: The queries generate a lot of SPAM or irrelevant mentions, topics, influencers - no matter how many filters and exclusions you add. Almost all of the data is from twitter even though they say they pull from Facebook, Linkedin, blogs, and forums.

Vorteile: I think listening to your customer is key and Brandwatch affords you the opportunity to do so easily.The analytics are super easy to gather and tell the user vital information to customer trends.

Nachteile: While Vizia was extremely cool, sometimes it was difficult to manipulate. I found my teams struggled at times using it.

Kommentare: I have only been using brandwatch for a short time but it gets the job done when it comes to simple brand monitoring and social listening. I wish the reports and data were a little more robust.

Vorteile: The setup for social listening was quick and easy.

Nachteile: I wish there was a way to add filters to the components and tables without having to adjust the overall query.