Was ist Brandwatch?
Social Media-Analytik-Software, die Verbraucherverhalten und Markttrends durch Gespräche über mehrere Plattformen hinweg analysiert.
Wer verwendet Brandwatch?
KMUs, Großunternehmen
Wo kann Brandwatch bereitgestellt werden?
Cloud, SaaS, webbasiert, Mac (Desktop), Windows (Desktop), Linux (Desktop)
Über den Anbieter
- Brandwatch
- Ansässig in Brighton, UK
- 2007 gegründet
- Telefon-Support
- Chat
Brandwatch Kosten
Startpreis:
- Ja, kostenloser Test verfügbar
- Keine Gratisversion
Brandwatch bietet keine Gratisversion, aber eine kostenlose Testversion.
Über den Anbieter
- Brandwatch
- Ansässig in Brighton, UK
- 2007 gegründet
- Telefon-Support
- Chat
Brandwatch – Videos und Bilder
Kosten ähnlicher Produkte wie Brandwatch vergleichen
Brandwatch Funktionen
Alternativen für Brandwatch
Bewertungen über Brandwatch
Saffron V.
In Betracht gezogene Alternativen:
Great but Pricy
Kommentare: I loved Brandwatch as a tool. I wish we ultimately chose it
Vorteile:
The query writing is made super easy with their NLP assistance. Tools abs widgets are super informative. Dashboards are fully customisable. A pleasure to use.
Nachteile:
The only negative is the price. If the company cannot afford then whilst it is a fantastic tool for the user it’s hard to sell to those who think of the bottom line
Michele V.
In Betracht gezogene Alternativen:
market leader and first mover since 1999
Kommentare: always available to solve issue or arrange product training.
Vorteile:
100% flexibility and scalability. it can be used by any type of user and it can scale to any company size and need
Nachteile:
to leverage it at fool capacity it require some serious skills in query wirting
Hannah M.
Brandwatch is a bad deal
Kommentare: We've signed into a Brandwatch contract for two years now and I've seen a continual decline in customer service. We noticed the program wasn't picking up mentions that it should have been picking up and when reaching out to our rep she was unable to help us. Brandwatch is an expensive listening tool compared to someone like NUVI or Google Trends, it should be served with great customer service. At this point we are just riding out our contract until we can cancel.
Vorteile:
In-depth analytics and word cloud features are neat.
Nachteile:
Customer service is poor and that makes or breaks a company. The queries were not always easy to write and trouble shooting them wasn't easily done within the program.
Antwort von Brandwatch
vor 6 Jahren
Hi Hannah, Thanks for taking the time to give us your feedback. I'm really sorry to hear that you've not been satisfied with our customer service - this is really troubling to hear as we pride ourselves on our excellent service and want every customer to have a great experience. I've passed your comments on to our customer success team and someone will be in touch asap. I'm also sorry to hear that you've found Queries tricky - our recently released Query Wizard is designed to make this process easier for users so hopefully that helps! Again, I'm sorry you've had a bad experience with us and hope we can help - someone will be in touch shortly. Jasmine, Brandwatch
Tyler G.
Great for Small - Medium Sized Business and Focused Monitoring
Kommentare: 1) Expected Volume: Brandwatch is more affordable for clients who need comprehensive coverage, but not necessarily unlimited mentions. Brandwatch is the best value for core brand health monitoring, while still maintaining a competitive edge at higher volumes (1 million+ monthly mentions). Combined with historical data from 2010 onwards, access to the Twitter “firehose,” Instagram, Facebook, YouTube and an ever-expanding database of all digital publications, you will not want for coverage. 2) The complexity of Boolean Search Query / Keywords: Strong reach and limiting false positives.
Vorteile:
Unlimited User Accounts, API Integrations, Excellent Customer Service
Nachteile:
The deep learning curve for the user interface, queries must be carefully written to exclude non-essential and low-quality mentions. No mobile app.
Dave L.
Strongest Listening Tool on the Market
Kommentare: I've used BrandWatch on several national accounts. While the query structure can be tedious (although they've recently released a Query Wizard), the queries are powerful and accurate—if you do them right. I had some tough ones (Example, the US Navy was a client which meant I had to make queries that ignored the color Navy, the Old Navy retail brand, etc.) Once it's running properly however, it does a spot-on job. I even used to track four individuals who were trying their hardest to damage a company's reputation.
Vorteile:
Scary-accurate Pulls in more conversations than most tools Pro level analytics Sentiment tool is a LOT better than others I've tried Reports are attractive Nice integration with Clarabridge for text mining
Nachteile:
Fairly expensive Sometimes tough to filter out spam Not a good beginner tool
