---
description: Detaillierte Informationen über AppsFlyer zu Benutzerfreundlichkeit, Funktionen, Kosten, Vor- und Nachteilen aus verifizierten Nutzer-Erfahrungen. Lies Ratings & Bewertungen und entdecke ähnliche Tools.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: AppsFlyer Erfahrungen, Vor- und Nachteile – Capterra Deutschland 2026
---

Breadcrumb: [Startseite](/) > [Mobile Analytics Software](/directory/30936/mobile-analytics/software) > [AppsFlyer](/software/156811/appsflyer)

# AppsFlyer

Canonical: https://www.capterra.com.de/software/156811/appsflyer

Seite: 1 / 7\
Weiter: [Nächste Seite](https://www.capterra.com.de/software/156811/appsflyer?page=2)

> Die weltweit führenden Vermarkter vertrauen uns, ihr Mobile Business mit präzisen Datenmesslösungen und innovativen Tools auszubauen
> 
> Bewertung: **4.5/5** von 138 Nutzern. Top bewertet für **Weiterempfehlungsquote**.

-----

## Übersicht

### Wer verwendet AppsFlyer?

App-Besitzer, UA-Manager, Kampagnen Manager, mobile Vermarkter, BI-Manager und Entwickler in allen Branchen und Regionen im digitalen Ökosystem

## Kurzstatistiken und Ratings

| Metrik | Bewertung | Detail |
| **Gesamt** | **4.5/5** | 138 Nutzerbewertungen |
| Bedienkomfort | 4.5/5 | Auf Basis der Gesamtbewertungen |
| Kundenbetreuung | 4.3/5 | Auf Basis der Gesamtbewertungen |
| Preis-Leistungs-Verhältnis | 4.3/5 | Auf Basis der Gesamtbewertungen |
| Funktionen | 4.4/5 | Auf Basis der Gesamtbewertungen |
| Empfehlungsprozentsatz | 90% | (9/10 Weiterempfehlungsquote) |

## Über den Anbieter

- **Unternehmen**: AppsFlyer
- **Region**: San Francisco, USA
- **Gegründet**: 2011

## Gewerblicher Kontext

- **Startpreis**: 0,07 $
- **Preismodell**:  (Kostenlose Version verfügbar) (Kostenlose Testversion)
- **Zielgruppe**: 2–10, 11–50, 51–200, 201–500, 501–1.000, 1.001–5.000, 5.001–10.000, 10.000+
- **Bereitstellungen und Plattformen**: Cloud, SaaS, webbasiert
- **Unterstützte Sprachen**: Chinesisch (traditionell), Englisch, Französisch, Japanisch, Koreanisch, Portugiesisch, Russisch, Spanisch
- **Verfügbare Länder**: Argentinien, Australien, Belgien, Brasilien, Chile, China, Deutschland, Dänemark, Finnland, Frankreich, Gibraltar, Indien, Indonesien, Irland, Island, Israel, Italien, Japan, Kanada, Kolumbien und 21 weitere

## Funktionen

- A/B Testing
- Aktivitätsüberwachung
- Beibehaltung nachverfolgen
- Berichterstattung / Analyse
- Cross Channel Attribution
- Customer Journey Mapping
- Dashboard
- Ereignisse innerhalb der App nachverfolgen
- IP-Blocking
- Kampagnen-Tracking
- Kampagnenanalysen
- Kohortenanalyse
- Konto-Benachrichtigungen
- Konversion-Tracking
- Leistungskennzahlen
- Multi-Channel Attribution
- Multi-Touch-Attribution
- Multichannel-Datenerfassung
- Personalisierung
- ROI Tracking
- Suchen / filtern
- Website-Analytik
- Zielgruppen-Targeting
- Zuordnungsmodellierung

## Integrationen (9 insgesamt)

- Adobe Campaign
- Criteo
- Google Ads
- Meta for Business
- Mixpanel
- Snapchat for Business
- TikTok
- Twitter/X
- ironSource

## Optionen für Kundensupport

- E-Mail/Helpdesk
- FAQ/Forum
- Wissensdatenbank
- Telefon-Support
- 24/7 Live-Support
- Chat

## Category

- [Mobile Analytics Software](https://www.capterra.com.de/directory/30936/mobile-analytics/software)

## Ähnliche Kategorien

- [Mobile Analytics Software](https://www.capterra.com.de/directory/30936/mobile-analytics/software)
- [Klickbetrug Software](https://www.capterra.com.de/directory/31327/click-fraud/software)
- [Marketing Analyse Tools](https://www.capterra.com.de/directory/31018/marketing-analytics/software)
- [Marketing Attribution Software](https://www.capterra.com.de/directory/31081/marketing-attribution/software)
- [Mobile Marketing Software](https://www.capterra.com.de/directory/31308/mobile-marketing/software)

## Alternativen

1. [Jira](https://www.capterra.com.de/software/19319/jira) — 4.4/5 (15314 reviews)
2. [CTM](https://www.capterra.com.de/software/152004/call-tracking-software) — 4.6/5 (150 reviews)
3. [Dreamdata](https://www.capterra.com.de/software/197705/dreamdata-io) — 4.8/5 (55 reviews)
4. [Looker](https://www.capterra.com.de/software/169053/looker) — 4.5/5 (282 reviews)
5. [Adobe Analytics](https://www.capterra.com.de/software/169942/adobe-analytics) — 4.5/5 (236 reviews)

## Nutzerbewertungen

### "Appsflyer review - HH" — 4.0/5

> **Hikaru** | *10. Juni 2024* | Marketing & Werbung | Empfehlungsbewertung: 9.0/10
> 
> **Vorteile**: Highly developed overall and horizontal features to help mobile advertisers track the deeper level of conversions and measure the result from different angles
> 
> **Nachteile**: Creative Optimisation Tool could be further developed. It is not the best in the market. For example, Luna (previous analytic tool) was better in certain aspects. They had much more insights and ideas to combine data to realize diverse performance result.

-----

### "Solid attribution tool" — 5.0/5

> **Kim** | *19. Juni 2024* | Gesundheit, Wellness & Fitness | Empfehlungsbewertung: 8.0/10
> 
> **Vorteile**: In the app industry, it's essential to track your app conversion and ad campaigns effectively. AppsFlyer does the job and we are quite happy with the results.
> 
> **Nachteile**: The support doesn't always reply in time.

-----

### "Appsflyer - our GPS on the UA rocky road :)" — 5.0/5

> **Milorad** | *6. August 2024* | Verlagswesen | Empfehlungsbewertung: 10.0/10
> 
> **Vorteile**: It has a very intuitive UI, technically works almost perfectly, has vast dimensions and metrics on disposal, custom dimensions, awesome direct support (Alyona needs to be mentioned here), and tech support.
Creative tool, especially AI feature.
Data clean room was also cool, even though we could not particularly utilize it (due to reasons on our end) but it shows good potential.
> 
> **Nachteile**: You need to log in every 24 hours (when logging in with a Google account)
Lack of possibility to create custom metrics (IPM, Ad profit, etc)
Cannot copy stuff directly from the custom dashboards (eg campaign name etc)
A lag in retrieving Ad revenue data from Ad Networks via API.
> 
> I have been using Appflyer for 5+ years now and it was a bit overwhelming initially, but we became best friends since.
An awesome user experience and a powerful data hub and source of information that leads our way to making informative and much more valid decisions
Without Appsflyer for me as UA Lead - it would be as if we were driving a car blindfolded.

-----

### "My AF Experience" — 4.0/5

> **Rehmath** | *6. August 2024* | Marketing & Werbung | Empfehlungsbewertung: 9.0/10
> 
> **Vorteile**: Data Visualization is the best on AppsFlyer
> 
> **Nachteile**: Raw data exports are only available for 90 days
> 
> AppsFlyer excels in measurement and supports all app marketing activities. As an agency, we recommend our clients use AppsFlyer over any other mobile measurement partner (MMP) due to its user-friendly interface. Additionally, it simplifies the process for supply-side partners to incorporate new inventories into marketing budgets.

-----

### "comfort platform" — 3.0/5

> **Angélica** | *5. August 2024* | Finanzdienstleistungen | Empfehlungsbewertung: 7.0/10
> 
> **Vorteile**: i like the platform beacause for me is very easy follow the events.
> 
> **Nachteile**: sometines the package of conversions is very limit and expensive
> 
> is very easy. to used and it have the data in one uniform platform is very good for me because i need a only SDK in my app

-----

Seite: 1 / 7\
Weiter: [Nächste Seite](https://www.capterra.com.de/software/156811/appsflyer?page=2)

## Links

- [Auf Capterra anzeigen](https://www.capterra.com.de/software/156811/appsflyer)

## Diese Seite ist in den folgenden Sprachen verfügbar

| Sprache | URL |
| de | <https://www.capterra.com.de/software/156811/appsflyer> |
| de-AT | <https://www.capterra.at/software/156811/appsflyer> |
| de-CH | <https://www.capterra.ch/software/156811/appsflyer> |
| en | <https://www.capterra.com/p/156811/AppsFlyer/> |
| en-AE | <https://www.capterra.ae/software/156811/appsflyer> |
| en-AU | <https://www.capterra.com.au/software/156811/appsflyer> |
| en-CA | <https://www.capterra.ca/software/156811/appsflyer> |
| en-GB | <https://www.capterra.co.uk/software/156811/appsflyer> |
| en-IE | <https://www.capterra.ie/software/156811/appsflyer> |
| en-IL | <https://www.capterra.co.il/software/156811/appsflyer> |
| en-IN | <https://www.capterra.in/software/156811/appsflyer> |
| en-NZ | <https://www.capterra.co.nz/software/156811/appsflyer> |
| en-SG | <https://www.capterra.com.sg/software/156811/appsflyer> |
| en-ZA | <https://www.capterra.co.za/software/156811/appsflyer> |
| es | <https://www.capterra.es/software/156811/appsflyer> |
| es-AR | <https://www.capterra.com.ar/software/156811/appsflyer> |
| es-CL | <https://www.capterra.cl/software/156811/appsflyer> |
| es-CO | <https://www.capterra.co/software/156811/appsflyer> |
| es-CR | <https://www.capterra.co.cr/software/156811/appsflyer> |
| es-DO | <https://www.capterra.do/software/156811/appsflyer> |
| es-EC | <https://www.capterra.ec/software/156811/appsflyer> |
| es-MX | <https://www.capterra.mx/software/156811/appsflyer> |
| es-PA | <https://www.capterra.com.pa/software/156811/appsflyer> |
| es-PE | <https://www.capterra.pe/software/156811/appsflyer> |
| fr | <https://www.capterra.fr/software/156811/appsflyer> |
| fr-BE | <https://fr.capterra.be/software/156811/appsflyer> |
| fr-CA | <https://fr.capterra.ca/software/156811/appsflyer> |
| fr-LU | <https://www.capterra.lu/software/156811/appsflyer> |
| it | <https://www.capterra.it/software/156811/appsflyer> |
| ja | <https://www.capterra.jp/software/156811/appsflyer> |
| ko | <https://www.capterra.co.kr/software/156811/appsflyer> |
| nl | <https://www.capterra.nl/software/156811/appsflyer> |
| nl-BE | <https://www.capterra.be/software/156811/appsflyer> |
| pl | <https://www.capterra.pl/software/156811/appsflyer> |
| pt | <https://www.capterra.com.br/software/156811/appsflyer> |
| pt-PT | <https://www.capterra.pt/software/156811/appsflyer> |
| sv | <https://www.capterra.se/software/156811/appsflyer> |

-----

## Strukturierte Daten

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Capterra Deutschland","address":{"@type":"PostalAddress","addressLocality":"München","addressRegion":"BY","postalCode":"81829","streetAddress":"Lehrer-Wirth-Str. 2 81829 München Deutschland"},"description":"Capterra Deutschland hilft Millionen von Nutzern die richtige Software für ihr Unternehmen zu finden – Vergleiche Tausende von Bewertungen & Ratings von top Softwareanwendungen.","email":"info@capterra.com.de","url":"https://www.capterra.com.de/","logo":"https://dm-localsites-assets-prod.imgix.net/images/capterra/logo-a9b3b18653bd44e574e5108c22ab4d3c.svg","@id":"https://www.capterra.com.de/#organization","@type":"Organization","parentOrganization":"Gartner, Inc.","sameAs":["https://www.linkedin.com/company/capterra/","https://twitter.com/Capterra","https://www.facebook.com/Capterra/","https://www.youtube.com/channel/UCYjWLCZnOKY90NAS9bFenIQ"]},{"name":"AppsFlyer","description":"AppsFlyer, der weltweit führende Attributionsanbieter, ermöglicht Vermarktern mit einer Suite an Mess- und Analyselösungen, ihr Geschäft auszubauen und innovativ zu sein. Mit höchsten Ansprüchen an Privatsphäre und Datenschutz verfolgt AppsFlyer einen kundenzentrierten Ansatz und unterstützt 12.000 Marken und mehr als 8.000 Tech-Partner darin, bessere Entscheidungen zu treffen.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/1a3ac68e-0818-422e-b8f4-d5b55c522152.png","url":"https://www.capterra.com.de/software/156811/appsflyer","@id":"https://www.capterra.com.de/software/156811/appsflyer#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.capterra.com.de/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.5,"bestRating":5,"ratingCount":138},"offers":{"price":"0.07","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@id":"https://www.capterra.com.de/software/156811/appsflyer#faqs","@type":"FAQPage","mainEntity":[{"name":"Was ist AppsFlyer?","@type":"Question","acceptedAnswer":{"text":"AppsFlyer, der weltweit führende Attributionsanbieter, ermöglicht Vermarktern mit einer Suite an Mess- und Analyselösungen, ihr Geschäft auszubauen und innovativ zu sein. Mit höchsten Ansprüchen an Privatsphäre und Datenschutz verfolgt AppsFlyer einen kundenzentrierten Ansatz und unterstützt 12.000 Marken und mehr als 8.000 Tech-Partner darin, bessere Entscheidungen zu treffen.","@type":"Answer"}},{"name":"Wer verwendet AppsFlyer?","@type":"Question","acceptedAnswer":{"text":"App-Besitzer, UA-Manager, Kampagnen Manager, mobile Vermarkter, BI-Manager und Entwickler in allen Branchen und Regionen im digitalen Ökosystem","@type":"Answer"}}]},{"@id":"https://www.capterra.com.de/software/156811/appsflyer#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Startseite","position":1,"item":"/","@type":"ListItem"},{"name":"Mobile Analytics Software","position":2,"item":"/directory/30936/mobile-analytics/software","@type":"ListItem"},{"name":"AppsFlyer","position":3,"item":"/software/156811/appsflyer","@type":"ListItem"}]}]}
</script>