Was ist AppsFlyer?
AppsFlyer, der weltweit führende Attributionsanbieter, ermöglicht Vermarktern mit einer Suite an Mess- und Analyselösungen, ihr Geschäft auszubauen und innovativ zu sein. Mit höchsten Ansprüchen an Privatsphäre und Datenschutz verfolgt AppsFlyer einen kundenzentrierten Ansatz und unterstützt 12.000 Marken und mehr als 8.000 Tech-Partner darin, bessere Entscheidungen zu treffen.
Wer verwendet AppsFlyer?
App-Besitzer, UA-Manager, Kampagnen Manager, mobile Vermarkter, BI-Manager und Entwickler in allen Branchen und Regionen im digitalen Ökosystem
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Bewertungen über AppsFlyer
Perfect tool for App Marketers
Kommentare: Appsflyer offers so many features through its easy to use User Interface and there is no learning curve to get familiar with the platform. We use Appsflyer on a daily basis to monitor campaign performance of various media sources and identifying sources which contribute the most towards fraud traffic.
Appsflyer covers all the aspects that one might need during analysis of media sources for various acquisition as well as reengagement campaigns. Exporting in app events to media sources and deciding on access levels for integrated partners helps us keep all the control. Audience creation and exporting these audiences to ad platforms is pretty easy and custom dashboards help us in monitoring goals and metrics as per our requirement. Overall I'm very satisfied with Appsflyer.
Appsflyer is only helpful for app analytics and attribution and we still have to rely on other tools like GA and Mixpanel for web analytics. If appsflyer could also add web analytics to its offerings then it would become a one stop solution for analytic needs.
In Betracht gezogene Alternativen:
Market leader and great customer support
The product itself is very user-friendly and has an extensive documentation that covers every use case we came across. Data loading times are very fast and that makes a big difference in operating directly through their interface via browser. Besides that, customer support was top tier (they cover most languages and time zones) and very effective in solving issues, including getting in touch with other companies to reduce our internal overhead.
Support for specific customization is limited, despite the product by default being complete for 95%+ of the companies.
Started measure and track my app campaigns quickly
Measure every event and customer behavior in the app for every campaign, with maximum details to decide if it reached my goals or not. Also the fraud control help you prevent from bad traffic sources.
If you advertise in a non-integrated media source (direct publisher), you cannot integrate it manually by yourself, and have to ask the publisher to make their integration with Appsflyer support team (and it takes a while).
Incredible app attribution and analytics solution.
Kommentare: On an overall level, I and my team have been totally satisfied with Appsflyer and its functionalities. It offers separate dashboards to monitor retention, reengagement and acquisition campaigns. Affiliate management is also very easy as their P360 helps in early negation of click frauds.
Appsflyer has very easy to use functionalities and their support staff is very quick with the responses. The dashboards can easily be tweaked with business requirements and integrating ad partners, affiliates, creating one links for influencers is also very easy.
With increasing app installs, the cost of their subscription also increases substantially, apart from that I don't see any drawbacks.
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A must-have for mobile app marketers
Kommentare: We're using Appsflyer to attribute mobile advertising spend across different ad sources and channels, and to understand which channels are the best-performing ones, so we can scale them in a ROI-positive way.
Appsflyer is probably the most comprehensive mobile measurement tool for app developers and marketers. It gives you a full overview of marketing channels, sources, and events. You can compare different channel performance, see conversion rates within your app, track costs and revenue - so you can measure ROI, and reach smarter decisions about your advertising mix faster.
The dashboards can sometimes be a bit overwhelming, especially if this is the first time you're using the product. The UI has many many elements, and it's easy to get lost in menus if you don't know what you're looking for or where to find it.