Wer verwendet Klaviyo?
Klaviyo ist hauptsächlich für E-Commerce-Shops konzipiert, da sich das Tool nahtlos in Plattformen wie Magento, Shopify und WooCommerce integrieren lässt. Klaviyo lässt sich auch über nutzer*innendefinierte Websites in B2C- und B2B-Unternehmen integrieren.
Was ist Klaviyo?
Modernes E-Mail-Marketing muss nicht kompliziert sein. Über 15.000 Marken wie Brooklinen, Bonobos und Chubbies steigern ihren Umsatz und bieten mit Klaviyo erstaunliche Kund*innenerlebnisse. Du kannst ganz einfach Daten von deiner E-Commerce-Plattform, POS-Software und anderen Marketingtools abrufen und hast so endlose Segmentierungsmöglichkeiten. Und im Gegensatz zu anderen Plattformen zeigt dir Klaviyo, wie viel Umsatz du mit jeder E-Mail-Kampagne oder -Automatisierung erzielen kannst. Beobachte deinen Umsatzanstieg mit Klaviyo.
Klaviyo – Details
Klaviyo
https://www.klaviyo.com/
Gegründet 2012
Klaviyo – Preisübersicht
Klaviyo bietet eine Gratisversion und eine kostenlose Testversion. Die kostenpflichtige Version von Klaviyo ist ab 20,00 $/Monat verfügbar.
Startpreis
20,00 $/Monat
Kostenlose Version
Ja
Gratis Testen
Ja
Klaviyo – Bereitstellung und Support
Kundenbetreuung
- E-Mail/Helpdesk
- Chat
Einsatz
- Cloud, SaaS, webbasiert
- Android (mobil)
- iPhone (mobil)
- iPad (mobil)
Training
- Webinare
- Dokumentation
Klaviyo Funktionen
E-Mail Marketing Software
- A/B-Tests
- API
- Abonnementverwaltung
- Abonnenten-Management
- Aktivitäts-Dashboard
- Aktivitäts-Verfolgung
- Anpassbare Felder
- Anpassbare Formulare
- Anpassbare Vorlagen
- Automatische Antworten
- Berichterstattung / Analyse
- Berichterstattung und Statistik
- Bildbibliothek
- CAN SPAM-Compliance
- CRM
- Drag-and-Drop
- Drip-Kampagnen
- Drittanbieter-Integration
- Dynamische Inhalte
- E-Mail Marketing
- E-Mail-Management
- E-Mail-Tracking
- E-Mail-Verteilung
- E-Mail-Vorlagen
- Echtzeit-Analytik
- Email-Kampagnen-Management
- Engagement-Analytik
- Ereignisgesteuerte Aktionen
- Kampagnen-Segmentation
- Kampagnenanalysen
- Kampagnenmanagement
- Kampagnenplanung
- Klick-Tracking
- Kontakt-Datenbank
- Kontaktmanagement
- Kundenbefragungen
- Kundensegmentierung
- Kundenspezifisches Branding
- Lead-Erfassung
- Listen-Management
- Mailinglisten-Management
- Mehrere Kampagnen
- Mobil-ootimierte E-Mails
- Multichannel-Marketing
- Social-Media-Integration
- Spam-Blockierung
- Vorlagen-Management
- WYSIWYG-Editor
- Web-Formulare
- Zielseiten / Web-Formulare
Marketing Automation Software
- A/B-Tests
- API
- Aktivitäts-Dashboard
- Aktivitäts-Verfolgung
- Analytik / ROI-Verfolgung
- Angebot in sozialen Medien
- Anpassbare CTAs
- Anpassbare Formulare
- CRM
- Daten-Import / -Export
- Drag-and-Drop
- Drip-Kampagnen
- Drittanbieter-Integration
- Dynamische Inhalte
- E-Mail Marketing
- E-Mail-Tracking
- E-Mail-Verteilung
- Echtzeit-Daten
- Engagement-Analytik
- Ereignisgesteuerte Aktionen
- Individuelle Anpassung
- Kampagnen-Segmentation
- Kampagnenanalysen
- Kampagnenmanagement
- Kontaktmanagement
- Konversion-Tracking
- Kundendatenbank
- Kundenspezifisches Branding
- Lead-Erfassung
- Lead-Generierung
- Lead-Qualifizierung
- Leadmanagement
- Marketing-Automatisierung
- Marketingkalender
- Mehrere Kampagnen
- Mobiler Zugriff
- Multi-Channel-Kommunikation
- Multichannel-Marketing
- Multivariate Tests
- SMS-Marketing
- Segmentierung
- Social Marketing
- Suchmaschinen-Marketing
- Verkaufsanalyse
- Visuelle Analytik
- Vorlagen-Management
- Website-Analytik
- Websitebesucher-Nachverfolgung
- Workflow-Management
- Zielseiten / Web-Formulare
SMS Marketing Software
- API
- Aktivitäts-Dashboard
- Aktivitäts-Verfolgung
- Alarmfunktion / Benachrichtigungen
- Anpassbare Felder
- Anpassbare Vorlagen
- Automatische Antworten
- Automatische Antworten
- Automatisierte Terminplanung
- Berichterstattung / Analyse
- Berichterstattung und Statistik
- CRM
- Chat/Messaging
- Drittanbieter-Integration
- E-Mail Marketing
- Echtzeit-Benachrichtigungen
- Echtzeit-Berichterstattung
- Engagement-Analytik
- Erinnerungen
- Etikettierung
- Geplanter Nachrichtenversand
- Kampagnen-Segmentation
- Kampagnenanalysen
- Kampagnenmanagement
- Kampagnenplanung
- Kampagnenplanung
- Kommunikationsmanagement
- Kontakt-Datenbank
- Kontaktmanagement
- Kundensegmentierung
- Kundenspezifisches Branding
- Kurzwahlnummern
- Live-Chat
- MMS
- Massen-SMS
- Mehrere Kampagnen
- Mobile Benachrichtigungen
- Mobile Coupons
- Mobile Keywords
- Multi-Channel-Kommunikation
- Multichannel-Marketing
- Nachrichten-Personalisierung
- SMS-Marketing
- SMS-Nachrichtenversand
- Social-Media-Integration
- Text-to-Win (Text-Nachrichten für Gewinnspielteilnahme)
- Umfragen/Abstimmungen
- Verfolgung von Interaktionen
- Vorlagen-Management
- Zwei-Wege-Messaging
Klaviyo Alternativen
Mehr Alternativen zu Klaviyo
Klaviyo – Erfahrungen
Alle Bewertungen lesenGesamtbewertung
Durchschnittliche Bewertung
Daniel S.
-
Gesamtbewertung5 /5
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Benutzerfreundlichkeit5 /5
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Eigenschaften & Funktionalitäten5 /5
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Kundenbetreuung5 /5
-
Preis-Leistungs-Verhältnis5 /5
-
Wahrscheinlichkeit der Weiterempfehlung
- Herkunft der Bewertung
- Bewertet am 10.12.2020
"Better than mailchimp - no question"
Kommentare: It's been great. I had one experience with customer support where I felt the person wasn't going to pass on valid feedback (open rates of the first email cut by half due to < 2 hour wait with FB sync). But other interactions with support were great and I also was able to connect with their product manager who promised to look into it. I felt they're a young and flexible team. Also laser focused on email and what email marketers need.
Vorteile: If you want flexibility in segmenting your drips (or flows as they call it) then you need to use Klaviyo. We were using Mailchimp and kept finding areas that made it time consuming, confusing, or just not built to have a flexible drip campaign where contacts receive emails based on rules. For example you can easily create a series of emails that are only sent to contacts that meet a specific criteria and do it all within one drip through a "workflow" like drag and drop builder. You can also sync up to your facebook leads and save money on Zapier which is what you need to use if with Mailchimp.
Nachteile: While Zapier immediately pulls in leads from Facebook, Klaviyo only syncs every 2 hours. A lead getting a welcome email right away is SUPER important, but this means they don't hear from us for some time and it's negatively impacted our first email open rates -- almost cut it in half.
- Herkunft der Bewertung
- Bewertet am 10.12.2020
Meghan W.
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Gesamtbewertung5 /5
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Benutzerfreundlichkeit5 /5
-
Eigenschaften & Funktionalitäten5 /5
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Kundenbetreuung5 /5
-
Preis-Leistungs-Verhältnis5 /5
-
Wahrscheinlichkeit der Weiterempfehlung
- Herkunft der Bewertung
- Bewertet am 14.12.2020
"My favorite marketing tool"
Kommentare: Klaviyo has helped us build our email marketing and is one of my favorite marketing tools/platforms that I use on a daily basis.
Vorteile: I love pretty much everything about Klaviyo - from the visual/block email builder to the segmentation and automated flows, Klaviyo has helped us level up our email marketing in the past year from zero to thriving. I find it easy to work with on a team and with outside content creators and have gotten so much out of the Klaviyo Live From Your Laptop and Black Friday Bootcamp live webinar series they've run this year.
Nachteile: My only complaint thus far would be that saved blocks do not update across emails when you make changes (so if you change something in the block you have to go into every email where it is and manually update it to the newest version of the block) - but I have been told this is something that's being worked on. I will also say that we have gotten much more metrics and ROI out of the platform once we switched our ecommerce over to Shopify (we previously used WooCommerce for which there was integration but not as seamless, and from Webflow for which there were no integrations). Everything about the platform just works so much better with Shopify from the product blocks to the automated flow triggers and we've seen a lot more value in the platform with this integration reaching its fullest potential.
- Herkunft der Bewertung
- Bewertet am 14.12.2020
Kyle P.
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Gesamtbewertung5 /5
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Benutzerfreundlichkeit4 /5
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Eigenschaften & Funktionalitäten5 /5
-
Kundenbetreuung4 /5
-
Preis-Leistungs-Verhältnis4 /5
-
Wahrscheinlichkeit der Weiterempfehlung
- Herkunft der Bewertung
- Bewertet am 4.3.2021
"A good, full-featured enterprise ESP solution"
Kommentare: Overall, the experience has been great. I think they hype some of the buyer indicators and data collection, which is fine but nothing special, but it's a great email platform.
Vorteile: The IP warming and migration process was very smooth with no hiccups. The Klaviyo team are experts and it shows. We felt confident in their ability to successfully transition ESP platforms. The product itself is quite good and does everything you would expect it to.
Nachteile: Like all ESPs, it has it's own unique idiosyncrasies. No deal breakers, but some of the functions can be a bit clunky.
- Herkunft der Bewertung
- Bewertet am 4.3.2021
Dayle S.
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Gesamtbewertung3 /5
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Benutzerfreundlichkeit3 /5
-
Eigenschaften & Funktionalitäten4 /5
-
Kundenbetreuung1 /5
-
Preis-Leistungs-Verhältnis5 /5
-
Wahrscheinlichkeit der Weiterempfehlung
- Herkunft der Bewertung
- Bewertet am 26.12.2019
"Great product... with problems."
Kommentare: Being a developer myself, I informed the Klaviyo team of the deprecated code errors their plugin was displaying on peoples websites, and to the fact that their plugin slowed customers websites down drastically. The reply I received a couple of days later was: "Unfortunately we do not update our plugin very often - but our team will get around to it eventually." This was 2 years ago, and the plugin still has not been corrected. So it still produces errors, and still slows peoples websites down.
Vorteile: Klaviyo is extremely easy to setup, especially compared to its competitors. You have the freedom to link Klaviyo with your Wordpress/WooCommerce website seamlessly. Everything can be automated! Such as emails after order received, emails after payment received, multiple emails after certain time duration's for things like newsletter subscriptions and a lot more options are available to include users website Wishlists, items they left in their shopping carts to remind them, and all emails are fully customisation using the Klaviyo's inbuilt email form designer. You can also arrange customer lists, newsletter subscription user lists, and any other lists you may require. The possibilities are endless!
Nachteile: Using Klaviyo on your Wordpress website as subscription signup form slows your website down, a lot! Although unnoticeable to customers surfing your site, Klaviyo also throws a few error on your page as it uses deprecated (out-dated) code. If the Klaviyo form builder doesn't produce the look/type of form you require, then you must build the form yourself by coding direct on your website (Which beats the point of having a form builder). The Klaviyo plugin does not update, and never announces that there is a new version. You must remove the plugin from your website, manually download the latest version from their website, and then upload/install/activate the new plugin. There is no option to change languages or string translations of forms, form input boxes, or form buttons. And these translations cannot be picked up in Wordpress plugins such as Lingotek or Polylang. The same applies to the confirmation pages after the user submits the forms.
- Herkunft der Bewertung
- Bewertet am 26.12.2019
Joan S.
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Gesamtbewertung5 /5
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Benutzerfreundlichkeit5 /5
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Eigenschaften & Funktionalitäten5 /5
-
Kundenbetreuung5 /5
-
Preis-Leistungs-Verhältnis5 /5
-
Wahrscheinlichkeit der Weiterempfehlung
- Herkunft der Bewertung
- Bewertet am 16.2.2021
"Funcionalidad"
Kommentare: En general nuestra experiencia con este software es muy buena y muy gratificante ya que nos permite hacer email marketing de una forma rápida y asequible.
Vorteile: Lo que mas nos gusta del software es que tiene muchas funcionalidades y es muy fácil de usar y además otra cosa que nos gusta mucho que es que te ofrece una gran cantidad de plantilla de email para personalizar y te personaliza algunas automáticamente con la información de tu empresa y logo y colores.
Nachteile: Lo que menos nos ha gustado del software por decir algo es que el software únicamente esta en ingles sin contener alguna opción mas de idioma.
- Herkunft der Bewertung
- Bewertet am 16.2.2021
