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Klaviyo
Was ist Klaviyo?
Modernes E-Mail-Marketing muss nicht kompliziert sein. Über 15.000 Marken wie Brooklinen, Bonobos und Chubbies steigern ihren Umsatz und bieten mit Klaviyo erstaunliche Kund*innenerlebnisse. Du kannst ganz einfach Daten von deiner E-Commerce-Plattform, POS-Software und anderen Marketingtools abrufen und hast so endlose Segmentierungsmöglichkeiten. Und im Gegensatz zu anderen Plattformen zeigt dir Klaviyo, wie viel Umsatz du mit jeder E-Mail-Kampagne oder -Automatisierung erzielen kannst. Beobachte deinen Umsatzanstieg mit Klaviyo.
Wer verwendet Klaviyo?
Klaviyo ist hauptsächlich für E-Commerce-Shops konzipiert, da sich das Tool nahtlos in Plattformen wie Magento, Shopify und WooCommerce integrieren lässt. Klaviyo lässt sich auch über nutzer*innendefinierte Websites in B2C- und B2B-Unternehmen integrieren.
Du bist nicht sicher, ob Klaviyo das Richtige ist?
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Klaviyo
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Bewertungen über Klaviyo
Klayvio is GREAT for email list management / engagement
Klaviyo, an essential tool for your online store.
Kommentare: For an online store, Klaviyo is an essential tool. I have several clients with whom I have implemented the tool and at least 40% of sales are thanks to the flows, registration pages and campaigns that I have implemented through Klaviyo. Indispensable if you want your online store to be successful.
Vorteile:
The ease of use and ease of implementation with Shopify. In addition to the excellent tools for attracting customers, such as registration forms, automated flows and email campaigns that you can segment in great detail so that each message reaches the right customers.
Nachteile:
The only problem is that for the Latin market, messaging via WhatsApp is more important than SMS, as the app does. This is something that needs to evolve if it wants to improve in the Latin market.
In Betracht gezogene Alternativen:
Great option if budget is no concern
Kommentare: Klaviyo def helped me grow my email marketing revenue and helped grow my business overall. It syncs well with many platforms, like Shopify, which makes rolling out campaigns super quick and easy.
Vorteile:
Klaviyo was super easy to use. Platform was straightforward and easy to navigate. Customer service was always very responsive and helpful on any and every issue that I had. Findining freelancers to work on Klaviyo was also very easy.
Nachteile:
It starts to get really expensive quite quickly as your subscribers increase. I was paying $600 a month before I cancelled my account and that is why I cancelled my account. Bento is a much better option and a much better value, which is what I use now.
Not user friendly, poor support
Kommentare: Poor, I wouldn't recommend Klaviyo over others that I have used (Active Campaign, Omnisend, Drip).
Vorteile:
The Klaviyo application is very powerful, no doubt.
Nachteile:
The UI for the automation flow filters are not intuitive and not well designed. Basic requirements for flows are unnecessarily difficult to implement. When you contact Klaviyo support, staff gives information that contradicts their published documentation and often don't actually give the correct advice at all, resulting going around in circles trying to get issues resolved. Klaviyo list management is also poor, and like some other platforms (seems to be a trend), Klaviyo gears the system towards pushing you to pay for more customer profiles than you actually need and then when you try to clean or remove profiles you have to go through manual processes, whereas Klaviyo could easily provide options to automate this, or at least NOT require manual CVS export/imports. I mean really Klaviyo it's 2022 people. The Klaviyo visual builder is buggy, even in their "NEW" builder there were bugs with things as basic as applying link colour styles at a global level. Generally also poor UI for the visual builder. Overall, it's almost like the Klaviyo designers tried to make the UI as clunky as possible, probably went to the same design school as the Mailchimp designers (which is equally terrible).
The Universal Standard ESP
Kommentare: Very positive. We believe Klaviyo is the standard for ecomm.
Vorteile:
Data-first platform that is well-supported and consistently updated to stay at the forefront of the industry. Klaviyo unlocks metrics that we use to make strategic decisions to meet our goals.
Nachteile:
The UI is secondary to the data and analytics functionality.
In Betracht gezogene Alternativen:
Klaviyo is an absolute necessity if you own a growing/scaling brand.
Kommentare: Overall, very good and central if you are selling ecommerce and have a decent email list growing.
Vorteile:
Segmentation, strong integration with Shopify, Campaign and Flow management
Nachteile:
Pricing structure is confusing. Auto upgrades after hitting a certain amount of sends, but then also charges based on number of active profiles. If it were a straight up Cost Per Send, it would be easier to manage as a budget expense.
