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Serpstat
Was ist Serpstat?
Serpstat ist eine All-in-one-SEO-Plattform, die Marktexperten hilft, Konkurrenten zu analysieren, Keyword-Recherchen für SEO und Anzeigen durchzuführen, Online-Positionen und Backlinks beliebiger Websites und deren Online-Konkurrenten zu verfolgen. Serpstat bietet eine Reihe von Tools für Link-Building, Textanalyse, Clustering, das Auffinden von Website-Fehlern und gibt Empfehlungen zur Behebung von SEO-Fehlern, um die Sichtbarkeit der Website in Google und Yandex zu verbessern.
Wer verwendet Serpstat?
SEO- und PPC-Spezialisten, Inhouse-SEO- und Marketing-Teams, Agenturen.
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Serpstat
Bewertungen über Serpstat

The most complete and up-to-date database of keywords
Kommentare: Using Serpstat automates a lot of tasks that normally require manual work, saving us a great deal of time.
Vorteile:
Serpstat has all the SEO tools we need, including AI tools for SEO and content creation. The user interface is pretty simple, and it's suitable for both experienced and novice SEOs. The tools we use most often are Keyword Research Tool, Rank Tracker, and Site Audit. Serpstat always comes up with new useful tools and updates.
Nachteile:
As of now, I haven't encountered any cons. Serpstat's team responds promptly to chat requests and offers assistance immediately.
In Betracht gezogene Alternativen:
A solid SEO tool with superb keyword research functionality
Kommentare: Serpstat is our main tool for all things SEO. We use Majestic as a backlink analysis tool and MOZ Pro occasionally, but all keyword research & tracking is done with Serpstat, also most technical audit stuff.
Vorteile:
Even now that there is a war in the Ukraine, they keep developing their tool. New, useful features keep popping up. They are very responsive. If you suggest a feature, they will seriously consider it. The keyword research functionality is superb, this includes clustering, the ability to automate workflows using their API etc. Huge keyword database. You can add keywords that are important to you to their database (a certain number per day), that's a huge bonus for us because we are in a niche. They offer very good filters for all their reports. (AND/ OR funstionality, you can combine filters, save them if you use them often) It's a cool tool for an amazing price.
Nachteile:
Traffic estimates are too high. Use GSC for this instead. Their email reports could improve.

Affordable SEO tool with exellent support for Yandex
Kommentare: I like the tool until I start analysing backlinks.
Vorteile:
SerpStat is an affordable, allround SEO tool. It supports domain analysis, KW analysis, backlink analysis. KW results are not that far away from SemRush and I trust them.
Nachteile:
Backlinks are producing really weird results and that is the reason that I am not using SerpStat (unless I have to).
In Betracht gezogene Alternativen:
Good value SEO platform but UX needs work
Vorteile:
Serpstat has a broad range of SEO tools with some good data which is displayed well in the individual module dashboards.
Nachteile:
Serpstat is strong in some areas such as rank tracking but lacking in others such as keyword research which is more basic when compare to some of the market leaders. The UI and UX is also pretty dated and could do with better integration of the various modules to make SEO workflows easier.
In Betracht gezogene Alternativen:
Return on investment guaranteed
Kommentare: It was a relief working with this solution after some bad experiences with other tools: one for rank reporting and another tool for audit and backlinks (slow updates, incorrect data).
Vorteile:
Serpstat is a tool that provides you with good insights on what is going on with your site on many levels. When you act upon the information that is provided you will increase your rankings and improve your site. When in doubt their support chat works like a charm.
Nachteile:
Switching projects while in a certain section
Insightful tool for SEO
Kommentare: I used Serpstat to understand my website, competitors and marketing data. I used marketing data to drive better result on search.
Vorteile:
You can use Serpstat to understand your website, your subdomains and your competitors. There are lots of insightful and helpful to drive your marketing.
Nachteile:
Serpstat has insightful features, but there are lots of things that they can have about the website data.
Sepstat is a fantastic tool to have a deep look into any domain
Kommentare: I loved Serpstat! I not only use it to enhance the performance of my website, but also to help clients do the same, via a freelancing platform. I really fully took advantage of what my package offered me and I was very pleased with my achievements.
Vorteile:
In my opinion, the best feature of Serpstat is the site audit, which is not as easily accessible with other similar tools. By using it, you are able to find issues and quickly fix them to stay on top of competitors. Personally, what I used the most was the backlink analysis to see who is promoting my competitors, find their sites and contact them to be included in those articles as well. This feature is insanely good!
Nachteile:
There isn't anything I would say that I didn't like, but I would recommend for them to also expand their tools into being able to see live Google Ads: banners, search etc. just to boost that competitive advantage even more.
In Betracht gezogene Alternativen:
Extensive SEO Tool for Digital Marketers Without The High Price Tag
Kommentare: We use the Key Word research function continuously with all or content creation and find this tool very accurate. The Site audit tool is critical to us maintaining a well optimized site and is used regularly. Competitor analysis is another tool we find very useful as there is a wealth of information you can gather from these reports. It still however takes some time to produce and interpret these reports due to the user interface being somewhat clunky.
Vorteile:
Serpstat provides a very wide range of SEO tools every website owner needs. High quality Keyword Research, Site Tracking, Competitor Analysis and Site Audit are tools we use on a regular basis. Their site audit tool alone has helped us improve our on page SEO tremendously. The price of these tools compared to their competitors makes Serpstat a real winner.
Nachteile:
The user interface is not the best or easiest to get used to. It could do with an overhaul to make it more user friendly, particularly for new users.
In Betracht gezogene Alternativen:
A great all-in-one tool for SEO, SEM and website health monitoring
Kommentare: Overall SERPStat gives our agency opportunities to provide more value to our clients as well improve our own digital marketing efforts.
Vorteile:
The Site Audit facility is the main feature we use to monitor the quality and performance of our clients' websites. We have recently been experimenting with automation and using the API's for regular tasks.
Nachteile:
Given that we've not had much time to experiment/learn the SEO features, it's not immediately obvious how to use them to improve a site's positioning. We currently don't have enough time to sit through webinars or long tutorials, but that will come.
In Betracht gezogene Alternativen:
I love this SEO tool and use it all the time, both for my clients and my own business.
Kommentare: Awesome.
Vorteile:
The accuracy of the data it provides. It was the key factor in my purchasing decision.
Nachteile:
I haven't encountered anything I don't like about it yet.
Definitely one of the best SEO tools we've used
Kommentare: We like Serpstat's multiple tools, including keyword research, organic research, competitor analysis, AI content tools, and many more.
Vorteile:
It is easy to use. This tool has many great features, such as analyzing the performance of the site, comparing and checking the website of your competitors, conducting keyword research, and many more.
Nachteile:
Nothing special so far, maybe I need more time)
Good Tool for keyword tracking and analys
Kommentare: In my opinion, Serpstat should focus more on being a leader in small markets, rather than being mediocre on every market.
Vorteile:
It is a very good tool, if you have international projects, do not have a lot of money, and dont need a lot of data. The tool make a a lot of big steps in last years, growing in good way.
Nachteile:
Small databases of keywords per market/country.
Great tool for research and planning
Kommentare: My experience with Serpstat has been very good. It is an indispensable tool for research and planning, and its staff is very helpful and responsive.
Vorteile:
They are a one-stop place to gather SEO data. They are constantly adding features, and their staff is very knowledgeable, friendly and responsive. As a result, Serpstat is an essential tool for the research and planning of Content Marketing Strategies, competitive analysis, and backlink analysis.
Nachteile:
There is a bit of a learning curve for some features but their staff is available to book a session and walk you through it. Their website also has comprehensive "knowledge base" and "academy" sections for feature and how-to searches.

This has quickly become my SEO "best friend"
Kommentare: I've been really impressed by what Serpstat has to offer and it's been such a powerful tool that I've gone from using a few different tools (like Market Samurai and Google Keyword Planner) to only leveraging Serpstat for all the various aspects related to SEO and keyword research. This has made it easier for me both in terms of carrying out the work as well as in terms of processing the data delivered by Serpstat.
Vorteile:
After I started using Serpstat, I went from using 2-3 different tools to focus on and carry out different aspects related to keyword research and SEO to doing everything in one place. There's so much one can do with Serpstat — keyword research, rank tracking, researching competitors, on-page audit — but the one thing I consider the best about Serpstat is the fact that it can really become your "SEO one-stop platform".
Nachteile:
When it comes to keyword research, the way the information is displayed in the Serpstat dashboard isn't the most intuitive in terms of going through and understanding the data.
Serpstat has been an Asset for my Digital Agency
Kommentare: I have been using Serpstat to run my digital agency and it certainly has helped me improve the SEO for my clients compared to before. As a small agency we find it difficult to subscribe to SEMrush and Ahrefs and other tools because of theeir expense but Serpstat offers a great suite of services at relatively lower cost which is awesome.
Vorteile:
The multiple databases available along with the ever improving accuracy of the data makes doing SEO for overseas client a breeze. The data provided is at par with other well known tools like SEMrush and Ahrefs that too at price much lower than its competitors. Has a very well desgined UI and makes operating the dashboard relatively simple. Has a good collection of how to tutorials for beginners which are extremely helpful in getting started with using the platform. And yes, they have a great and extremely responsive customer support making troubleshooting easy.
Nachteile:
They can certainly improve upon the backlink analysis as there are tools that give better results.

Great alternative to more expensive SEO software
Kommentare: I wish I was better at SEO so I could take full advantage of everything that SerpStat offers. The SerpStat team is also continually producing high quality info on SEO and how to use the software to achieve your SEO goals. I actually look forward to receving their emails so I can learn more.
Vorteile:
SerpStat has replaced LongTail pro and other SEO tools for me. It has everything I need to make an educated decision about targeting keywords on the web. I'm not a heavy user of the software, but when I need it...it's there with the info I need. What I like - Gives a list of competitors websites based on organic search related to the keywords provided - Google Trends charts are included on the results page - Ability to drill down into related keywords right from the results page - Gives you all the relevant SEO data
Nachteile:
Once in a while when I'm reviewing the results from a search the results are presented in another language than English. I can usually figure out what is presented but it is a bit strange to see.
Affordable option for digital marketers!
Vorteile:
Serpstat is an afforfable all-in-one SEO platform. But don't let the price fool you. It is effective and it has lots of useful features. In my opinion, keyword research is the main strength of this tool. I can just input a single keyword and it will generate a lot of related keywords. It will also show the keyword search volume, trends and the competitors. I can also discover what keywords my competitors are ranking. It also allows me to track my keywords and they will send regular email updates about my rankings. Their backlink analysis tool is quite powerful as well. It's so easy to find the referring domains of our competitors that we can also use on our sites. They also have a Serpstat SEO & Website Analysis Plugin to quickly view the SEO data of any website. Their pricing is solid. Even starters can afford it.
Nachteile:
None, I have no issues using it. Serpstat is the best option if you want an affordable all-in-one SEO tool!
A must-have for SEO
Kommentare: We use Serpstat for regular site audits and rank tracking in Google.
Vorteile:
Implementing text analysis and rewriting some content on the site allowed our online store to get into Google's first page on dozens of keywords. Also, Serpstat's support and customer success teams are amazing. We always get fast help with any questions or troubles while using this product.
Nachteile:
Not the most straightforward interface I've ever met. The knowledgebase and Serpstat Academy may help you to get use to it though.
SerpStat is amazing!
Kommentare:
I use this for my clients Keyword strategy and content strategy.
Its super insightful and lets me drill down to make definitive answers.
Vorteile:
I really like this SEO tool. They are a premier tool of the keyword indentification niche. What I like: 1. The Dashboard is really good and informative 2. The Search tool is front and center. Don't need to hunt for it. 3. The Drill down data is really good. Most things are clickable and lead to more information 4. It has the bells and whistles, adwords ads, graphs, related keywords....etc 5. Search questions! This is amazing. It lists the top topics for your keyword so you can create great content. There is more...but you get the picture
Nachteile:
Overall its really great. Not too much to complain about. Sometimes the response time slows down a little bit. Still very usable, but could be faster.
A great product that seems to be improving on a daily basis.
Vorteile:
Useful for variety of purposes. Gives us loads of info about websites if we are doing our link building, helps us with our keywords research and planning for link building purposes and our own websites, provides us with some basic info about writers that would like to guest post on our website. It can go in detail with some of the options and reporting but also keep it on a basic level if you are an average user. It's super affordable comparing to other tools.
Nachteile:
Like any other SEO tool it can be overwhelming at the beginning and takes some time to get used to and learn what each section of the tools is used for.
Crucial keyword research tool
Kommentare: Use it weekly to enable me to do keyword research for my websites.
Vorteile:
I was fortunate enough to get a very good deal on this software. I've used some of the competitors too and have to say this is a really good keyword research tool. It's easy to use and the results are comparible to that of the competition. Keyword monitoring is also implemented very well. I use this constantly whilst doing keyword research for my websites.
Nachteile:
I don't think the backlink analysis is as easy to use as some of the other features. It's not as easy as it should be to get a list of do-follow backlinks.
Excellent SEO data from PPC to keywords to content marketing - ton of value even for free.
Kommentare: I can quickly help small businesses find out the basics of competitive research; with the paid version I can take larger companies deep down the search rabbit hole in one spot. Though like with all SEO tools, sometimes you don't get the most accurate data (much depends on who you are researching of course, this isn't a dig at Serpstat, all SEO tools have some good data and others not so much, depending on the market).
Vorteile:
The simplicity of doing competitive research, finding out what organic keywords and PPC are being bought, and others do this well also. But Serpstat takes it to the next level with a ton of data; for example, I've found 100 articles written related to the competitors and resulting keywords. This allows me to develop a content marketing plan, knowing what's ranking, what headlines and content they are creating. There's a ton of other features as well, though of course the paid version gives much more.
Nachteile:
It might be too much for some people; I love data and recommend this to people starting, out, but you really get the entire understanding of the search experience from a simple tool. Left side navigation makes that overwhelming for some, perfect for me, but it is a data driven interface that has choked a few people I know (and who should learn how to use it and get actionable insights, which is always the challenge with tons of data).
A good SEO tool for finding Keywords
Kommentare: useful insights for discovering keywords.
Vorteile:
I have been using for the past few months and I like the platform. It does not have features as comparable as ahrefs. It also has a good resource of google database.
Nachteile:
Finding backlinks is not up to the mark and it shows me only the older ones. It also lacks the Keyword Difficulty feature.

SEO tool with many features in one place
Kommentare: Allows me to do my daily SEO tasks
Vorteile:
I like that Serpstat has very clean and readable layout even for people who are not SEO experts but enthusiasts. I use it mainy for domain and keyword research and PPC competitors keywords and ads.
Nachteile:
I think that for some projects Serpstat database need to be better synchronized with Google
Serpstat is a very good SEO analysis tool for a very reasonable price
Vorteile:
Beyond the normal keyword analysis, domain rating, and rank tracking that most all SEO tools have, there are two main features of Serpstat that I like a great deal. First, the Market Intelligence toolset is fascinating. Being able to find differences in your SERP results per region/audience segment/niche is very powerful. This has helped us narrow the scope for keyword optimization in certain instances, and even allowed us to retarget certain types of users in new ways. Of course, this tool also helps us track competitors and target some of their niche, so that is also very valuable. Second, Serpstat's on-page audit tools are very robust. I'm not a developer, so having this easy to use, fast, and thorough tool is very helpful for maintaining our sites integrity and content quality. Since these tools are integrated into the rest of the Serpstat suite, it's very easy to do periodic audits without the need for costly third-party solutions. Sidenote, Serpstat is very cheap compared to other tools. This value makes the overall benefit for our organization much better.
Nachteile:
The visual design of Serpstat can be bland at times. It's not inefficient or confusing, just plain. Obviously there has to be some sort of tradeoff for the cheaper price, and I think it is this. But the . pricepoint is well worth the decrease emphasis on aesthetics.