---
description: Detaillierte Informationen über Taboola zu Benutzerfreundlichkeit, Funktionen, Kosten, Vor- und Nachteilen aus verifizierten Nutzer-Erfahrungen. Lies Ratings & Bewertungen und entdecke ähnliche Tools.
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title: Taboola Erfahrungen, Vor- und Nachteile – Capterra Deutschland 2026
---

Breadcrumb: [Startseite](/) > [Content-Marketing-Tools](/directory/30796/content-marketing/software) > [Taboola](/software/156009/taboola)

# Taboola

Canonical: https://www.capterra.com.de/software/156009/taboola

Page: 1 / 4\
Weiter: [Next page](https://www.capterra.com.de/software/156009/taboola?page=2)

> Cloudbasierte Discovery-Lösung zur Steigerung des Traffics, Monetarisierung von Inhalten und Steigerung des Zielgruppenengagements.
> 
> Verdict: Rated **4.4/5** by 64 users. Top-rated for **Weiterempfehlungsquote**.

-----

## Übersicht

### Wer verwendet Taboola?

Digitale Plattformen, große Marken, Performance-Marketing-Experten, Affiliate-Marketing-Experten, E-Commerce-Marketing-Experten.

## Quick Stats & Ratings

| Metric | Bewertung | Detail |
| **Gesamt** | **4.4/5** | 64 Nutzerbewertungen |
| Bedienkomfort | 4.4/5 | Based on overall reviews |
| Kundenbetreuung | 4.4/5 | Based on overall reviews |
| Preis-Leistungs-Verhältnis | 4.3/5 | Based on overall reviews |
| Funktionen | 4.4/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Weiterempfehlungsquote) |

## Über den Anbieter

- **Unternehmen**: Taboola

## Commercial Context

- **Target Audience**: Selbstständig, 2–10, 11–50, 51–200, 201–500, 501–1.000, 1.001–5.000
- **Deployment & Platforms**: Cloud, SaaS, webbasiert
- **Unterstützte Sprachen**: Chinesisch, Chinesisch (traditionell), Deutsch, Englisch, Französisch, Hebräisch, Italienisch, Japanisch, Portugiesisch, Portugiesisch, Portugiesisch, Spanisch, Thailändisch
- **Available Countries**: Amerikanisch-Samoa, Andorra, Argentinien, Australien, Belgien, Bolivien, Bosnien und Herzegowina, Brasilien, Bulgarien, Chile, China, Costa Rica, Deutschland, Dominikanische Republik, Dänemark, Ecuador, Estland, Finnland, Frankreich, Französisch-Guayana and 64 more

## Funktionen

- A/B Testing
- Anpassbare Vorlagen
- Berichterstattung und Statistik
- Budgetmanagement
- Gebot-Management
- Kampagnenanalysen
- Kampagnenmanagement
- Kampagnenplanung
- Kanalmanagement
- Keyword-Recherche Tools
- Konversion-Tracking
- Lead-Generierung
- Mehrere Kampagnen
- Multichannel-Kampagnen
- Multichannel-Marketing
- ROI Tracking
- Stichwort-Nachverfolgung
- Werbemanagement
- Zielgruppen-Targeting

## Integrations (3 total)

- HubSpot CRM
- Stitch
- WordPress

## Optionen für Kundensupport

- E-Mail/Helpdesk
- FAQ/Forum
- Wissensdatenbank
- Telefon-Support
- Chat

## Category

- [Content-Marketing-Tools](https://www.capterra.com.de/directory/30796/content-marketing/software)

## Ähnliche Kategorien

- [Content-Marketing-Tools](https://www.capterra.com.de/directory/30796/content-marketing/software)
- [Kampagnenmanagement Tools](https://www.capterra.com.de/directory/30012/campaign-management/software)
- [Affiliate Software](https://www.capterra.com.de/directory/30836/affiliate/software)
- [Ad-Server Software](https://www.capterra.com.de/directory/31121/ad-server/software)
- [Display Advertising Tools](https://www.capterra.com.de/directory/32335/display-advertising/software)

## Alternativen

1. [Adalysis](https://www.capterra.com.de/software/173311/adalysis) — 4.6/5 (113 reviews)
2. [Ziflow](https://www.capterra.com.de/software/178111/ziflow) — 4.8/5 (417 reviews)
3. [Asana](https://www.capterra.com.de/software/120550/asana-pm) — 4.5/5 (13535 reviews)
4. [DashClicks](https://www.capterra.com.de/software/179692/dashclicks) — 4.9/5 (340 reviews)
5. [Semrush](https://www.capterra.com.de/software/151962/semrush) — 4.6/5 (2315 reviews)

## Nutzerbewertungen

### "For Advertiser something different" — 5.0/5

> **Etem** | *10. Januar 2025* | E-Learning | Recommendation rating: 8.0/10
> 
> **Vorteile**: -Great For Scaling forward&#10;-Different Ad Platform new things to learn
> 
> **Nachteile**: -Takes a litte to long the Algorithm is not quite fast as metas
> 
> Taboola is still one of my Favorite platforms to work ok

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### "The best native traffic partner" — 5.0/5

> **Mont** | *10. September 2024* | Marketing & Werbung | Recommendation rating: 9.0/10
> 
> **Vorteile**: Easy to use interface, full insight into sources, excellent UTM support. Real traffic.
> 
> **Nachteile**: The max conversion setting could use more work. Google and Facebook have better algorithms, imo, but higher CPC.
> 
> Excellent. I've been using Taboola for 10+ years and it's my go-to native advertising platform.

-----

### "A strategic partner for efficient audience & montetisation growth" — 5.0/5

> **Àlex** | *18. Juni 2025* | Zeitung | Recommendation rating: 9.0/10
> 
> **Vorteile**: Taboola has been a strategic partner in helping us boost both user engagement and monetization. Their tools and products are easy to implement, and the platform allows us to deliver highly relevant recommendations that enrich our users' content discovery experience.
> 
> **Nachteile**: To date, we have not identified any major drawbacks. The platform has consistently aligned with our performance and editorial goals, and the support team has always been responsive and efficient.
> 
> Our collaboration with Taboola has been highly positive. Since the beginning of our partnership, we’ve been able to test and roll out new solutions that improved both user engagement and business performance. Taboola plays a key role in helping us deliver relevant and valuable content experiences, and their team consistently brings strategic insights that make a difference.

-----

### "Great First Native Experience" — 5.0/5

> **Verifizierter Rezensent** | *2. März 2026* | Verbraucherdienste | Recommendation rating: 8.0/10
> 
> **Vorteile**: Platform UI is very intuitive and easy to use. Targeting offers tons of options for all verticals. Options to either be hyper targeted or reach broad audiences.
> 
> **Nachteile**: Creative is somewhat limiting for brands with products that are hard to visualize. AI can make the creative look a bit fake but only an issue if you do not have your own creative
> 
> So far great results\! We have been able to expand beyond Prospecting while maintaining great CPA numbers.

-----

### "They will scam you out to a lot of money." — 1.0/5

> **Scott** | *9. Juni 2025* | Einzelhandel | Recommendation rating: 0.0/10
> 
> **Vorteile**: The platform is user friendly and customer service is relatively easy to reach. But This does not make up for the issues.
> 
> **Nachteile**: Its a scam site. They have a know issue where they add, intentionally or unintentionally, locations to your campaign. This leads to huge financial loss. They state the customer added it but after reading so many reviews this is clearly a known issue on their end.
> 
> Taboola is a scammy platform. They have a known issue with unauthorized countries being added to ad campaigns, yet they continue to blame customers instead of taking responsibility. I set up my campaign and, after a few months, noticed a major spike in views from countries I never targeted—specifically Albania and Afghanistan. I hadn't made any edits to my campaign, and I have no reason to target those regions. When I contacted support, they accused me of adding them myself. After digging into reviews, I found this has happened to many others. Taboola refuses to acknowledge the flaw and always shifts the blame. I lost nearly $700 because of this, and it could’ve been much worse if I hadn’t caught it in time.

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## Links

- [View on Capterra](https://www.capterra.com.de/software/156009/taboola)

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| de-AT | <https://www.capterra.at/software/156009/taboola> |
| de-CH | <https://www.capterra.ch/software/156009/taboola> |
| en | <https://www.capterra.com/p/156009/Taboola/> |
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