--- description: Detaillierte Informationen über Braze zu Benutzerfreundlichkeit, Funktionen, Kosten, Vor- und Nachteilen aus verifizierten Nutzer-Erfahrungen. Lies Ratings & Bewertungen und entdecke ähnliche Tools. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Braze Erfahrungen, Vor- und Nachteile – Capterra Deutschland 2026 --- Breadcrumb: [Startseite](/) > [Marketing Automation Tools](/directory/6/marketing-automation/software) > [Braze](/software/155423/appboy) # Braze Canonical: https://www.capterra.com.de/software/155423/appboy Seite: 1 / 8\ Weiter: [Nächste Seite](https://www.capterra.com.de/software/155423/appboy?page=2) > Braze soll Firmen die Interaktionen mit Kunden zur Optimierung von Kundenbeziehungen durch Kampagnen und Analysen erleichtern. > > Bewertung: **4.7/5** von 168 Nutzern. Top bewertet für **Weiterempfehlungsquote**. ----- ## Übersicht ### Wer verwendet Braze? Braze ist an Unternehmen verschiedener Größen gerichtet, die mit Hilfe der Plattform und kanalübergreifender Kampagnen ihre Kundenbeziehungen optimieren sowie die Kundenbindung verstärken möchten. ## Kurzstatistiken und Ratings | Metrik | Bewertung | Detail | | **Gesamt** | **4.7/5** | 168 Nutzerbewertungen | | Bedienkomfort | 4.5/5 | Auf Basis der Gesamtbewertungen | | Kundenbetreuung | 4.5/5 | Auf Basis der Gesamtbewertungen | | Preis-Leistungs-Verhältnis | 4.4/5 | Auf Basis der Gesamtbewertungen | | Funktionen | 4.6/5 | Auf Basis der Gesamtbewertungen | | Empfehlungsprozentsatz | 90% | (9/10 Weiterempfehlungsquote) | ## Über den Anbieter - **Unternehmen**: Braze - **Gegründet**: 2011 ## Gewerblicher Kontext - **Preismodell**: (Kostenlose Testversion) - **Preisinformationen**: Wenden Sie sich für Preisinformationen zu Braze direkt an den Anbieter - **Zielgruppe**: 11–50, 51–200, 201–500, 501–1.000, 1.001–5.000, 5.001–10.000, 10.000+ - **Bereitstellungen und Plattformen**: Cloud, SaaS, webbasiert - **Unterstützte Sprachen**: Englisch, Französisch, Japanisch, Koreanisch, Portugiesisch, Spanisch - **Verfügbare Länder**: Australien, Deutschland, Indonesien, Malaysia, Neuseeland, Philippinen, Saudi-Arabien, Singapur, Sonderverwaltungsregion Hongkong, Thailand, Vereinigte Arabische Emirate, Vereinigte Staaten, Vereinigtes Königreich ## Funktionen - A/B Testing - Abonnenten-Management - Anpassbare Vorlagen - App Notifications - Berichterstattung / Analyse - CRM - Content-Management - Customer Journey Mapping - Drip-Kampagnen - E-Mail Marketing - E-Mail-Management - Ereignisgesteuerte Aktionen - Kampagnenanalysen - Kampagnenmanagement - Kampagnenplanung - Kampagnenplanung - Kanalmanagement - Kommunikationsmanagement - Kontaktmanagement - Kundenbindung - Kundenhistorie - Kundensegmentierung - Marketing-Automatisierung - Mehrere Kampagnen - Mobile Optimization - Multi-Channel-Kommunikation - Multichannel-Marketing - Personalisierung - Push-Benachrichtigungen - ROI Tracking - SMS Notifications - Segmentierung - Vorlagen-Management - WYSIWYG-Editor - Web-Benachrichtigungen - Zielseiten / Web-Formulare ## Optionen für Kundensupport - E-Mail/Helpdesk - FAQ/Forum - Wissensdatenbank ## Category - [Marketing Automation Tools](https://www.capterra.com.de/directory/6/marketing-automation/software) ## Ähnliche Kategorien - [Marketing Automation Tools](https://www.capterra.com.de/directory/6/marketing-automation/software) - [E-Mail Marketing Software](https://www.capterra.com.de/directory/30013/email-marketing/software) - [Mobile Marketing Software](https://www.capterra.com.de/directory/31308/mobile-marketing/software) - [Kundenengagement Software](https://www.capterra.com.de/directory/30906/customer-engagement/software) - [Push Notification Software](https://www.capterra.com.de/directory/30969/push-notifications/software) ## Alternativen 1. [Brevo](https://www.capterra.com.de/software/132996/brevo) — 4.6/5 (3413 reviews) 2. [Gmail](https://www.capterra.com.de/software/202338/gmail) — 4.8/5 (13336 reviews) 3. [Mailchimp](https://www.capterra.com.de/software/110228/mailchimp) — 4.5/5 (17576 reviews) 4. [ActiveCampaign](https://www.capterra.com.de/software/79367/activecampaign) — 4.6/5 (2561 reviews) 5. [MailerLite](https://www.capterra.com.de/software/136603/mailerlite) — 4.7/5 (2256 reviews) ## Nutzerbewertungen ### "Top CRM tool in the market" — 5.0/5 > **Belén** | *27. Dezember 2024* | Einzelhandel | Empfehlungsbewertung: 10.0/10 > > **Vorteile**: I think it's a very flexible tool that allows teams of all sizes and tech capabilities to send communications to their userbase. You can use it for simple campaigns, but you can also set up some interesting campaigns and journeys using webhooks and content blocks. Allows a high level of personalization, with programatic set up. > > **Nachteile**: I think the tool has improved a lot in the last two years, specially when it comes to the Journeys (canvas) and its possibilities, which was the biggest con in the past for me. ----- ### "Great marketing automation tool" — 5.0/5 > **Noga** | *8. August 2025* | Finanzdienstleistungen | Empfehlungsbewertung: 9.0/10 > > **Vorteile**: Holistic marketing automation. Is a great solution for brands that have both a website and an app and want smart flows that send push notifications, in-apps, and emails to the applicable people. Very easy to use. > > **Nachteile**: Overall the initial package price is reasonable and you only pay for MAUs and not for all users in the account, but adding more emails is pricey. > > Very happy with it. Pretty easy to use and to integrate. A complete solution for all marketing automation needs. ----- ### "Flexible CRM Platform that Scales with Growth" — 5.0/5 > **Katelyn** | *5. September 2025* | Informationstechnologie & -dienste | Empfehlungsbewertung: 8.0/10 > > **Vorteile**: Braze provides excellent value for money given its depth of features. It centralizes multi-channel orchestration across email, push, in-app messaging, and more, making it easy to build sophisticated journeys. The learning curve is manageable thanks to clear documentation, and once workflows are set up, campaign specialists can execute quickly. Its security and data privacy compliance also give confidence when managing tens of millions of users. > > **Nachteile**: The platform can be overwhelming at first, especially for newer team members who face a steep learning curve when navigating the product with various features. Email management and template handling are powerful but sometimes clunky, requiring extra QA to ensure translations or localized versions work correctly. Bugs are rare, but when they occur, they can slow down analysis and require support tickets. > > Overall, Braze has been a strong partner in helping us scale user communication globally. It enables us to optimize customer journeys, run reliable A/B tests, and closely track engagement and revenue impact. While there are occasional challenges with usability and the overhead of maintaining clean templates, the platform’s flexibility and performance outweigh these downsides. It has enabled our CRM team to shift its focus from manual execution to more strategic, value-driven work. ----- ### "Works for Complex Subscription Programs" — 3.0/5 > **Angela** | *15. September 2025* | Essen & Trinken | Empfehlungsbewertung: 6.0/10 > > **Vorteile**: Canvas journeys are able to support our complex subscription flows, creating and augmenting the SMS campaigns is also simple. > > **Nachteile**: I wish segmentation was more intuitive - I find competitor products much simpler to use and/or statements when creating audiences > > Its overall fine, I think it suits the business needs well. However, the SMS product needs improving and strategic guidance from internal staff. ----- ### "A great messaging platform for maturing companies\!" — 5.0/5 > **Verifizierter Rezensent** | *25. August 2025* | Essen & Trinken | Empfehlungsbewertung: 10.0/10 > > **Vorteile**: I love how much automated functionality and personalization is available through out the different messaging capabilities. There is a significant time commitment when setting up new automation but in the long run it saves time. They also have very flexible in platform permission settings which avoids any accidental messaging from testers and dev. > > **Nachteile**: Due to all the functionality there is a bit of a learning curve that can feel overwhelming if you have a lean team. The other double edge sword is the support process. You can enter a ticket like most systems but the level of detail they require from the team can feel like overkill when you are trying to solve an issue quickly. I call this a double edge sword because they are incredibly helpful it can just take a lot time to duplicate the issue to send all the info required. > > 8/10 - It's such a big step up in messaging platforms and innovative in automated technology. It really does minimize the time needed for your run of the mill journey or drip campaigns and when you are ready to level up your messaging it also has everything you need. ----- Seite: 1 / 8\ Weiter: [Nächste Seite](https://www.capterra.com.de/software/155423/appboy?page=2) ## Links - [Auf Capterra anzeigen](https://www.capterra.com.de/software/155423/appboy) ## Diese Seite ist in den folgenden Sprachen verfügbar | Sprache | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | ja | | | ko | | | nb | | | pt | | | pt-PT | | ----- ## Strukturierte Daten