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Leanplum
Was ist Leanplum?
Leanplum ist die umfassendste Mobile Marketing-Plattform für intelligentes Handeln. Die integrierte Lösung ermöglicht eine sinnvolle Interaktion beim Messaging und dem In-App-Erlebnis. Leanplum bietet Messaging, Automatisierung, App-Bearbeitung, Personalisierung, A/B-Tests und Analytics. Top-Marken wie Expedia, Tesco und Lyft vertrauen auf Leanplum, um wirkungsvolle Beziehungen zu ihren Nutzern aufzubauen.
Wer verwendet Leanplum?
Ressourcenbeschränkte Teams für mobile Apps, die Kosteneinsparungen nutzen wollen, indem sie nur eine Technologie erwerben und verwalten.
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Leanplum
Bewertungen über Leanplum
Great software for mobile push notifications
Vorteile:
Overall, once you get the hang of it, it's pretty easy to execute on campaigns. Pretty versatile platform with different sending, messaging, and targeting options.
Nachteile:
The analytics could be more robust... some reports I want aren't available from the analytics dashboard. For example, I can't pull a consolidated report of a particular triggered event across a defined set of push campaigns. Also, the process of searching for attributes is done via a dropdown list, which is inefficient. I wish I could just search for attributes that I'm looking for. Would save me some time.
A great option for Channel Marketing
Vorteile:
A wide range of analytics with a focus on in-app messaging, one of the few platforms that genuinely allows all messaging materials come from one platform. Customer Support has been exceptional when issues have arisen as well as our CSM being on-hand for as a reliable source of information as well as providing excellent guidance and brainstorming to add to current marketing efforts.
Nachteile:
As with any transition, ensuring seamless messaging through that phase had a couple of hiccups. We've encountered a couple of technical bugs but have been happy with response from both support and the leadership team and have had no issues for months.
In Betracht gezogene Alternativen:
Great Product but not worth the cost and growing pains
Kommentare: Customer support is pretty responsive and again the features are it's saving grace. But it's a pretty new product so you run into bugs and little issues here and there. Not worth the price tag.
Vorteile:
Very robust feature set in terms of messaging. The drip campaigns, triggers, and a/b testing work phenomenally.
Nachteile:
Very poor UX/UI. It's not easy to learn/it's a more technical marketing product. NOT to be used as a primary analytics source.
Leanplum gets the job done
Vorteile:
Leanplum is a great feature that allows all messages to be stored and/or sent out to our user.
Nachteile:
Sometimes the messages are not easily captured by our users. Messages can be difficult to find. Entering User ID doesn't always yield results the first time.
Excellent outil
Vorteile:
L'outil est puissant avec de nombreuses fonctionnalités intéressantes
Nachteile:
La section de reporting sous certains aspects n'est pas utile pour nos aspects spécifiques de reporting.