Wer verwendet Kissmetrics?

SaaS, E-Commerce, Agenturen

Was ist Kissmetrics?

Mit Customer Engagement Automation von Kissmetrics kannst du mehr Kunden gewinnen, binden und die Beziehung zu diesen Kunden ausbauen. Verhaltensanalyse, Segmentierung und E-Mail-Kampagnen-Automatisierung an einem Ort. Tiefes Verständnis und einzigartiges Engagement für jeden Kunden, vom Interessenten bis zum Fürsprecher. Konzipiert, damit Vermarkter und Produktteams Conversions, Einbindung und Bindung erhöhen können.

Kissmetrics – Details

Kissmetrics

https://www.kissmetricshq.com

Gegründet 2008

Kissmetrics – Kostenübersicht

Kissmetrics bietet keine Gratisversion und keine kostenlose Testversion.

Kostenlose Version

Nein

Gratis Testen

Einsatz

Cloud, SaaS, Web

Training

Live Online

Webinare

Dokumentation

Kundenbetreuung

Support während der Geschäftszeiten

Online

Kissmetrics Funktionen

Datenanalyse Software
Abfrage-Generator
Berichterstattung / Analyse
Dashboard
Daten-Identifizierung
Datenquellen-Verbinder
Datenvisualisierung
Datenvorbereitung in Selbstbedienung
Prädiktive Analytik
Self-Service-Analysen
Storytelling
Suche in natürlicher Sprache
A/B-Tests
Customer Journey Mapping
Dashboard
Kampagnen-Tracking
Kanalzuordnung
Leistungskennzahlen
Prädiktive Analytik
ROI-Tracking
Social Media-Kennzahlen
Website-Analytik
Benutzerinteraktion-Nachverfolgung
Empfehlungsquelle nachverfolgen
Kampagnenmanagement
Konversion-Tracking
Seitensuche-Nachverfolgung
Seitenzugriff-Tracking
Stichwort-Nachverfolgung
Verwaltung mehrerer Websites
Zeit auf der Website nachverfolgen
Ziel-Nachverfolgung

Kissmetrics – Nutzerbewertungen

Zeigt 5 von 14 Nutzerbewertungen

Gesamt
4,3/5
Benutzerfreundlichkeit
3,2/5
Kundenservice
4,2/5
Funktionen
4,2/5
Preis-Leistungs-Verhältnis
3,8/5
Shawn H.
Data and Strategy Analyst
Computer-Software, 51-200 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
  • Gesamtbewertung
    5/5
  • Benutzerfreundlichkeit
    4/5
  • Eigenschaften & Funktionalitäten
    4/5
  • Kundenbetreuung
    5/5
  • Preis-Leistungs-Verhältnis
    5/5
  • Wahrscheinlichkeit der Weiterempfehlung
    10/10
  • Quelle des Nutzers 
  • Bewertet am 24.10.2019

"Kissmetrics makes sure I can hit the curve balls out of the park"

Kommentare: I am a daily Kissmetrics user, I start off my day checking my morning email to look for anything odd that might show up in the top 5 metrics that indicate product performance issues.
Then I use the population feature to check out the most important cohorts of my users.
I generally get around a dozen questions per day asking about feature use, or adoption rate, and I use Kissmetrics to pull those answers.

Vorteile: Quick access to the reports that I need most
Customizable user Populations
Super fast time over time and Cohort comparisons

Nachteile: I wish that there were more dashboard options, a way to set up automatic reports that would build and refresh in the app with a way to always have certain filters applied.
There is a dashboard, and it is very useful, but all Kissmetrics users share the same dashboard, and the dashboard does not allow overall filters (like excluding certain populations from all dashboard data)

  • Quelle des Nutzers 
  • Bewertet am 24.10.2019
Verifizierter Rezensent
Sr. Online Marketing Manager
Medizinische Geräte, 51-200 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
  • Gesamtbewertung
    5/5
  • Benutzerfreundlichkeit
    2/5
  • Eigenschaften & Funktionalitäten
    5/5
  • Kundenbetreuung
    4/5
  • Preis-Leistungs-Verhältnis
    5/5
  • Wahrscheinlichkeit der Weiterempfehlung
    8/10
  • Quelle des Nutzers 
  • Quelle: GetApp
  • Bewertet am 15.8.2017

"Amazingly helpful, but really hard to implement and maintain"

Vorteile: I think it's fair to say that Kissmetrics alongside Mixpanel are the 2 best tracking and leads analysis tools right now and for us, Kissmetrics won the competition for having a more accurate tracking tools and better pricing for a B2C company.
Generally these apps are made for B2B companies and therefore their pricing won't make sense for B2C since the total number of events they track easily impacts the price.

Nachteile: It takes a long time to implement it correctly especially if you have a complicated website with too many different events and properties.
They do help you to implement it but after it's done, you pretty much need to take care of new events tracking yourself. (Though, their support team still help you if you ask them questions)
There are certain limitations to it too:
- AdWords' dynamic tracking can't be reach by Kissmetrics. So if someone clicks on your AdWords ad, Kissmetrics only tells you it's Google. It can't tell you which ad group or ad it is coming from. Unless of course you deactivate the dynamic tracking and manually put the old UTM trackings for each ad in place.
- If you are doing Facebook Lead Ads, you should know since the lead conversion is happening outside of your main website, you can't store that information with the cookie attached to it to Kissmetrics or any other event tracking software.
- Kissmetrics says they have a good Salesforce integrations but it's not as smooth as you think it is. First of all, it's like an iframe within your SF and second of all, you can't do reporting within Salesforce regarding the Kissmetrics data. Their team says Kissmetrics should be the only place for your BI team to do reporting from.
All these aside, I still believe Kissmetrics is the best event tracking app out there with amazing pricing.

  • Quelle des Nutzers 
  • Quelle: GetApp
  • Bewertet am 15.8.2017
Verifizierter Rezensent
Product Manager
Finanzdienstleistungen, 2-10 Mitarbeiter
Verwendete die Software für: 1-5 Monate
  • Gesamtbewertung
    3/5
  • Benutzerfreundlichkeit
    1/5
  • Eigenschaften & Funktionalitäten
    3/5
  • Kundenbetreuung
    3/5
  • Preis-Leistungs-Verhältnis
    2/5
  • Wahrscheinlichkeit der Weiterempfehlung
    2/10
  • Quelle des Nutzers 
  • Quelle: GetApp
  • Bewertet am 4.7.2016

"When used correctly can give great insights, though it is hard to get there"

Kommentare: I started using Kissmetrics, cause I had data that I was looking for that wasn't available through Google Analytics. The initial implementation was ok, but than I realized that the data was not correct since the integration with other tools I used, such as Unbounce didn't work smoothly.
I didn't have enough guidance to learn that, but only realized things in advance. Their support was ok, but it took them too much time to coordinate a talk with them to solve all issues, and there were always other issues I had to discover after the previous ones were solved.

Vorteile: Interesting insights

Nachteile: - difficult to install and require a lot of work
- integration with other tools isn't complete

  • Quelle des Nutzers 
  • Quelle: GetApp
  • Bewertet am 4.7.2016
Verifizierter Rezensent
Assistant Director of Marketing
Buchhaltung, 501-1.000 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
  • Gesamtbewertung
    5/5
  • Benutzerfreundlichkeit
    5/5
  • Eigenschaften & Funktionalitäten
    5/5
  • Kundenbetreuung
    5/5
  • Preis-Leistungs-Verhältnis
    5/5
  • Wahrscheinlichkeit der Weiterempfehlung
    9/10
  • Quelle des Nutzers 
  • Bewertet am 1.10.2019

"This Software is a Game Changer"

Kommentare: For marketing, it has been eye opening. We're able to track all marketing efforts online and strategize accordingly. We've been amazed at what actually performed and what didn't. Eye opening data!

Vorteile: The amount of data it appends and tracks is amazing. We're able to see which prospects are visiting which pages, and the conversion process. This has helped cultivate our marketing messages per audience, as well as track over the course of three years. Historical data has been valuable to compare if our interpretation of the data is accurate. Needless to say, we have been very pleased!

Nachteile: Some of the data isn't easy to summarize but that is really the lease of our concerns.

  • Quelle des Nutzers 
  • Bewertet am 1.10.2019
Sabrina M.
Career Services Specialist - Team Lead
Hochschulbildung, 10.001+ Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
  • Gesamtbewertung
    5/5
  • Benutzerfreundlichkeit
    5/5
  • Eigenschaften & Funktionalitäten
    5/5
  • Kundenbetreuung
    5/5
  • Preis-Leistungs-Verhältnis
    5/5
  • Wahrscheinlichkeit der Weiterempfehlung
    10/10
  • Quelle des Nutzers 
  • Bewertet am 23.10.2019

"Outstanding Software!!"

Kommentare: The overall experience with Kissmetrics was outstanding. The customer support is like no other. They are so kind and understanding, happy to provide demos and walk you through your settings and functionality. The reports are very easy to create and read. The software is very user-friendly.

Vorteile: This program is very user-friendly, very easy to grasp and understand the analytics. The reports come out simple and are useful. You can structure the software to track pretty much track anything you need.

Nachteile: I didn't have any dislikes, perhaps pricing, having a lower price option might be beneficial for some.

  • Quelle des Nutzers 
  • Bewertet am 23.10.2019