Datorama

Kommentare: Overall, my experience has been amazing with every step of the Datorama onboarding process and going forward after the initial set-up. The customer success team is very knowledgable about the product and the many use-cases that our firm was requesting. Their support team has also been very receptive to product features that I recommend while helping find solutions to hurdles that I experience.

Vorteile: When considering the hundreds of dashboarding tools available on the market, Datorama stood out to me because it's a database/data manipulation/data visualization tool all in one. It's taken the pain out of organizing many systems to constantly monitor all marketing data (i.e. from platforms such as Facebook Ads, Google DoubleClick and Seach Ads 360).

Nachteile: The price point. If you're lucky enough to work for a firm or advertiser that can afford this tool, you'll be in analytics heaven. It's clear that it's a premium price point for a premium marketing analytics tool.

Kommentare: I have a bit of a love/hate relationship with Datorama (leaning more towards love). I do appreciate how intricate it can be and I like that I can always rely on their team to help solve any questions I or my clients may have.

Vorteile: You can pull in almost anything via API. This is a great platform for clients that want something customizable to them. It's also helps if you have clients that are in their reporting dashboard week to week rather than once or twice a month. Great platform for indepth reporting.

Nachteile: It can be cumbersome to setup and the learning curve on this for clients *can* be steep. Clients need to understand what it's meant for and what they can do before they start changing metrics on the fly.

Vorteile: - support is able to implement complex business rules in a timely manner
- easily create visualizations of data within the platform
- very powerful
- decent speed

Nachteile: - sometimes there are too many support requests (ex: backfilling data, feature requests, basic config settings, updating many streams/widgets at once)
- could use less manual intervention (stream fails multiple times and then doesn't process)
- decent learning curve for admin use

Kommentare: I've had a lot of colleagues who have been frustrated when working with the rigid structures created within the platform. You can't export data easily, and this means it's very difficult to use Datorama as a means to get data from 3rd party APIs and integrate it with custom analytics.

Vorteile: You can do BI reporting with a dashboard end to end within the Datorama platform, you don't need to do any external coding other than managing your schemas within their system. The dashboards look nice and it also has a decent amount of marketing API connectors natively built in.

Nachteile: The platform promotes vendor lock in, and if your goal isn't to use the BI washboarding component this software may not be for you. It's not user friendly for taking data out of the built-in database, although this makes sense since the business model is to charge per row. For marketing companies that want to run their own analytics or data science models on the data outside of Datorama, this is a big drawback.

Kommentare: Overall this has provided a great solution for showing analytics and pulling reporting across media we run at our agency.

Vorteile: Ease of use, great way to see data across various clients, allows for a lot of customization.

Nachteile: Sometimes there can be long lag time to pull up certain data or export.