Datorama
von Datorama
Wer verwendet Datorama?
Datorama ermöglicht Marketing-Intelligenz für Tausende von Marken, Agenturen und Verlage weltweit, einschließlich IBM, Nike, Ticketmaster, Viacom und Neo@Ogilvy, damit sie jeden Tag klügere Entscheidungen treffen können.
Was ist Datorama?
Datorama gibt Vermarktern die Möglichkeit, alle ihre Datenquellen miteinander zu verbinden, egal ob eine Handvoll oder Hundert, um eine einzige Wahrheitsquelle für effizientere Berichterstattung, bessere Entscheidungsfindung und vollständige Kontrolle über ihre Marketingleistung und -wirkung zu erhalten. End-to-End-Datenmanagement, KI-Technologie und Hochleistungsarchitektur von Datorama machen es Vermarktern einfach, Marketingdaten zu verbinden, zu vereinheitlichen, zu analysieren, zu visualisieren und auf sie zu reagieren.
Datorama – Details
Datorama
https://datorama.com
Gegründet 2012
Datorama – Kostenübersicht
Datorama bietet keine Gratisversion und keine kostenlose Testversion.
Kostenlose Version
Nein
Gratis Testen
Nein
Einsatz
Cloud, SaaS, Web
Training
Persönlich
Live Online
Webinare
Dokumentation
Kundenbetreuung
Support während der Geschäftszeiten
Online
Datorama Funktionen
Der Softwareanbieter hat diese Information nicht vervollständigt.
Alternative Produkte
Beliebte Produkte
Datorama – Nutzerbewertungen
Zeigt 5 von 12 Nutzerbewertungen
Jordan D.
-
Gesamtbewertung5/5
-
Benutzerfreundlichkeit4/5
-
Eigenschaften & Funktionalitäten5/5
-
Kundenbetreuung5/5
-
Preis-Leistungs-Verhältnis4/5
-
Wahrscheinlichkeit der Weiterempfehlung
- Quelle des Nutzers
- Bewertet am 10.3.2019
"Premium Self-Service Marketing Analytics"
Kommentare: Overall, my experience has been amazing with every step of the Datorama onboarding process and going forward after the initial set-up. The customer success team is very knowledgable about the product and the many use-cases that our firm was requesting. Their support team has also been very receptive to product features that I recommend while helping find solutions to hurdles that I experience.
Vorteile: When considering the hundreds of dashboarding tools available on the market, Datorama stood out to me because it's a database/data manipulation/data visualization tool all in one. It's taken the pain out of organizing many systems to constantly monitor all marketing data (i.e. from platforms such as Facebook Ads, Google DoubleClick and Seach Ads 360).
Nachteile: The price point. If you're lucky enough to work for a firm or advertiser that can afford this tool, you'll be in analytics heaven. It's clear that it's a premium price point for a premium marketing analytics tool.
- Quelle des Nutzers
- Bewertet am 10.3.2019
Joshua T.
-
Gesamtbewertung5/5
-
Benutzerfreundlichkeit3/5
-
Eigenschaften & Funktionalitäten4/5
-
Kundenbetreuung3/5
-
Preis-Leistungs-Verhältnis3/5
-
Wahrscheinlichkeit der Weiterempfehlung
- Quelle des Nutzers
- Bewertet am 4.5.2019
"Datorama is great, takes some work though"
Kommentare: I have a bit of a love/hate relationship with Datorama (leaning more towards love). I do appreciate how intricate it can be and I like that I can always rely on their team to help solve any questions I or my clients may have.
Vorteile: You can pull in almost anything via API. This is a great platform for clients that want something customizable to them. It's also helps if you have clients that are in their reporting dashboard week to week rather than once or twice a month. Great platform for indepth reporting.
Nachteile: It can be cumbersome to setup and the learning curve on this for clients *can* be steep. Clients need to understand what it's meant for and what they can do before they start changing metrics on the fly.
- Quelle des Nutzers
- Bewertet am 4.5.2019
Craig S.
-
Gesamtbewertung3/5
-
Benutzerfreundlichkeit3/5
-
Eigenschaften & Funktionalitäten2/5
-
Kundenbetreuung2/5
-
Preis-Leistungs-Verhältnis2/5
-
Wahrscheinlichkeit der Weiterempfehlung
- Quelle des Nutzers
- Bewertet am 27.3.2020
"Data Aggregation made Easy"
Kommentare: Datorama analytics tool has helped me do day-to-day channel optimization, overall trend analysis and analyzing the big picture of my business more efficiently. Other than shopping funnel gaps due to the missing Google Analytics clicks-to-cases attribution, Datorama has helped me optimize channel choice and spend, so I am not spending on channels which are not driving higher conversions of apparel items on my e-commerce website. With Saleforce and Google Analytics integration, Datorama can further lift my ROI.
Vorteile: Datorama works well for aggregation of analytics from multiple sources. For example, I use Datorama to integrate data from Google Analytics, Google Adwords, Exact Target and Facebook Insights. So, I can analyze impact of my email, social and on-site optimization campaigns using one single tool. This strategy of combining data saves me considerable time since I don't have to login to multiple analytics interfaces. Additionally, I can compare metrics or trends from one tool with KPIs from another tool more efficiently. Such as: email opens and clicks relative to on-site sessions, cart additions and orders.
Nachteile: There are couple of challenges I faced when using Datorama to do my e-commerce campaign analysis. Firstly, when I try to use a concatenated list of multiple skus as a filter in Datorama reports, I am unable to. So, I have to manually enter each product sku I targeted in my digital campaign into the Datorama filter and segment the KPIs accordingly - a time consuming process. Secondly, Google Analytics click-to-cases attribution is not available in Datorama unless its brought in through Google Analytics integration with BigQuery. These additional steps imply involving working extra hours with solution architect. So, the ROI gets impacted adversely. Can Datorama handle this gap by using Salesforce and Google integration?
- Quelle des Nutzers
- Bewertet am 27.3.2020
Oliver H.
-
Gesamtbewertung5/5
-
Benutzerfreundlichkeit5/5
-
Eigenschaften & Funktionalitäten5/5
-
Kundenbetreuung3/5
-
Preis-Leistungs-Verhältnis3/5
-
Wahrscheinlichkeit der Weiterempfehlung
- Quelle des Nutzers
- Bewertet am 19.4.2020
"Datorama"
Kommentare: Highly recommended though it is a higher price point than others in the marketplace.
Vorteile: Slick interface and favourable API data plug-ins into other Softwares and back end marketing systems such as salesforce and having a branded custom dashboard does look slick with your company logo.
Nachteile: The default selections of charts are nice neat though they lack diversity a lot of the graphs & charts look the same.
- Quelle des Nutzers
- Bewertet am 19.4.2020
David S.
-
Gesamtbewertung5/5
-
Benutzerfreundlichkeit5/5
-
Eigenschaften & Funktionalitäten5/5
-
KundenbetreuungNicht bewertet
-
Preis-Leistungs-VerhältnisNicht bewertet
-
Wahrscheinlichkeit der Weiterempfehlung
- Quelle des Nutzers
- Bewertet am 27.2.2020
"Datorama for automated reporting and insights"
Kommentare: I've enjoyed using datorama for over 2+ years. NO more manual excel or google sheets.
Vorteile: Datorama is a huge help in streamlining processes for our media business. Datorama can sync with all your reporting vendors and you can create insightful dashboards to inform your data-driven decisions.
Nachteile: Datorama is a great platform. I love the alerts, customization, and the efficiencies it brings to our workflow. No complaints.
- Quelle des Nutzers
- Bewertet am 27.2.2020
