Wir helfen Unternehmen seit 18 Jahren,
bessere Software zu finden
Singular
Was ist Singular?
Marketingteams von LinkedIn, Rovio, Lyft, Warby Parker, Twitter und viele andere verlassen sich auf Singular, um einen vollständigen Überblick über ihre Marketingleistung zu erhalten, mithilfe einer umfassenden Suite von Tools, die ihr Wachstum zukunftssicher machen.
Mit Singular können Vermarkter ihre Daten über den gesamten Nutzerlebenszyklus hinweg verfolgen und analysieren.
Miss und berichte über alle Kanäle, mit denen sie arbeiten, und analysiere den ROI mit kombinierter Attribution und Kostenaggregation – eine einfache, ganzheitliche Lösung für eine bessere Optimierung und ein schnelleres Wachstum.
Wer verwendet Singular?
Vermarkter, die eine App haben und ihre App auf vier oder mehr Medienquellen bewerben.
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Bewertungen über Singular
Great product for UA Managers
Vorteile:
Very easy to use and very convenient. Allows easy campaign analysis and management. Great costumer service.
Nachteile:
Sometimes there are some data issues, but they are usually quickly resolved
Antwort von Singular
vor 3 Jahren
Maria, we are so happy to read how much you are enjoying your experience with Singular - particularly the ease of the process. We look forward to supporting your growth and success for a long time to come. Thanks so much for taking the time to write in and Happy 2022!
Making App Tracking Easy
Vorteile:
The following things make it a good product:- Fraud detection which helps understanding the reliability of the product.- Helps understanding the click tracking for click fraud.- With web conversions being tracked now, it helps understanding the performance of the website.- Extremely detailed creative analysis also available with creative clustering. - Source level data easily available with both standard and custom metrics.
Nachteile:
- There are many analysis that can be done, which people aren't aware about- Little off tracking and the reasons for over-reporting cannot be determined.- Less suggestions given by the team
Singular is a useful tool in mobile app tracking software world
Kommentare: UI could stand to be made more intuitive, but the underlying platform is quite useful.
Vorteile:
It's great to have all the data centralized on one platform. it speeds up our workload but the interface does get in the way a bit.
Nachteile:
The UI is not too flexible, takes a while for CS response. We also have issues related to the data load. This can cause reports to break that connect to Singular.
In Betracht gezogene Alternativen:
Bang for the buck for smaller marketing teams
Vorteile:
We love Singular here for as an attribution provider as well as cost aggregator. We are able to do what used to take a team of 15 data engineers a couple years back now with 0.5 data engineer and half of a technical marketing analyst. Cost aggregation layer makes thing simpler and easier to manager. The availability of the data pipelines to tie marketing data back to product data is awesome.
Nachteile:
Delays in pipeline, especially for Facebook, not enough granularity at sub-campaign level ROI calculations but overall still a great experience.
Antwort von Singular
vor 4 Jahren
We are so happy that we can support your efforts with such a comprehensive solution and look forward to continuing to do so as you scale!
In Betracht gezogene Alternativen:
Great tool for a performance marketer to manage app install campaigns
Kommentare: Lots of patience and all of my questions answered during onboarding.
Vorteile:
The training provided during onboarding and the way the UI is designed makes this tool very intuitive for a marketing person to use for reporting, optimisation and setting up fraud protection.
Nachteile:
No major downsides for our use case - personally, I'd like to have some capabilities I got used to in other marketing analytics platforms like regex, but we learned prior to integrating that it was disabled for end user by design, and in the end it was not critical for us.
