Wer verwendet Opteo?
PPC-Manager in kleinen bis mittelgroßen digitalen Marketingagenturen, AdWords, Freiberufler und Inhouse-SEM-Manager.
Was ist Opteo?
Opteo ist ein AdWords-Management-Tool, das Verbesserungsvorschlag bietet, die auf kontinuierlicher Kontoüberwachung und statistisch relevanten Daten basieren. Empfehlungen werden in Prioritätsreihenfolge präsentiert, und viele können mit einem einzigen Klick gestartet werden, da Opteo automatisch Änderungen an AdWords schiebt, ohne zwischen den Schnittstellen zu wechseln.
Opteo – Details
Opteo – Preisübersicht
Opteo ist verfügbar ab 97,00 $/Monat. Opteo bietet keine Gratisversion, aber eine kostenlose Testversion. Weitere Preisinformationen für Opteo findest du unten.
Opteo – Nutzerbewertungen
Zeigt 5 von 97 Nutzerbewertungen
Bewertet am 6.9.2017
Excellent Adwords tool for those who want to remain in control of bidding
This is like the Wordstream 20 minute work week only much easier to use - and ideal for those of us who spend more than 20 minutes working on our Adwords accounts a week, as suggestions come up once or multiple times a day, depending on which plan you choose.
I found the bidding suggestions particularly useful, and it picks up ad misspellings and duplicates - even when you've got the same broad match keyword with a different word order in the account.
I also love the suggestions on which ads to pause based on conversions per impression OR click through.
It has a lot of great features actually.
Support is great and gave me higher level suggestions on structuring my account.
What I really love is that there is a forum where you can suggest new features and vote on them, and they have statuses on them so you can see what's coming next.
We tried automated bidding tools but didn't have the huge conversion volumes required to see good results from those.
We'd trialed Acquisio but I didn't like how the bidding strategy was taken out of your hands, and setup was a nightmare - and even worse was disassociating my thousands of campaigns from the shared budgets their system set up - and support wouldn't help.
For accounts that have sufficient conversion volumes I'd likely use a combo of Opteo and Adspert which was our favourite bid automation tool, but for all of our accounts, big and small, Opteo has delivered good results for us regardless of the number of historical conversions.
A few improvements could be made - campaigns and ad groups list doesn't show up in alphabetical order, there could be a few more features - but I can see new features are regularly being developed.
I'd love to see bid adjustment suggestions based on locations, and more frequent ad scheduling suggestions, but for the latter we likely don't have enough data in our accounts anyway to make meaningful adjustments, so perhaps that feature does come up more regularly for bigger accounts.
Bewertet am 25.10.2019
Such a great tool!
Kommentare: Simply put, it's been a great addition to our toolbox. We use it in conjunction with the Google Ads platform and often find the optimization suggestions more helpful and more honest. Google mostly wants us to add costly components to campaigns that will "increase clicks by such and such a percentage," so they say. But because we run ads for clients, we're constrained by budget in most cases and can't increase them at-will.
Vorteile: I love that the Opteo platform provides step-by-step, well thought-out rationales for the more involved optimization suggestions. This helps us craft simple justifications for campaign changes that we can share with clients—that they'll actually understand! Also, the visuals and stats provided with certain suggestions—like the "pause this poorly performing ad in this particular campaign or ad group" are incredibly helpful for the exact same reason. Having the numbers digested for us makes our work just that much easier.
Nachteile: Opteo can't grasp context. For example, I often have to dismiss "add keyword" suggestions because the suggested keyword is outside of the context of the targeted user intent. We do recognize however that other factors could be at play here that are obviously outside Opteo's control.
Bewertet am 22.1.2020
Huge help for a small team!
Kommentare: This is a great product overall. We've had amazing responsiveness and readiness from the Opteo team to adapt to our needs which is huge for us as we grow. Overall, I would recommend Opteo for small teams like ours who need a hand focusing on what will actually move the needle on campaigns.
Vorteile: Easy to integrate into our daily routines - actually, it improved the daily routine significantly. Straightforward platform that also helps with prioritizing tasks when it can seem overwhelming. Helps to make easier and more mindful decisions.
Nachteile: No negative's come to mind at this point
Bewertet am 13.12.2019
Missing Microsoft Advertising Integration but Otherwise Fantastic
Kommentare: We're saving a ton of time managing the day-to-day efforts for our clients' Google Ads campaigns — allowing us to focus on larger overarching strategies.
Vorteile: Opteo makes it exceptionally simple for advertisers with a lot on their plate to manage what would normally be arduous tasks in a fraction of the time. In addition, whether you're a relative newbie or an experienced PPC manager, you'll find something helpful or interesting among all the tips and advice Opteo will give you along the way.
Nachteile: The biggest knock against Opteo is that it doesn't integrate with Microsoft Advertising, and Opteo's team has confirmed that it's not currently on their roadmap. While this may be less important in the grand scheme of things, it does make things a little bit more tricky at times.
Bewertet am 21.2.2019
Great for some Insights - much cheaper than competitin
Vorteile: The costs is far cheaper than competitive softwares like Wordstream.
Nachteile: The UI is not as intuitive as some of the other platforms. Very manual process to implement changes.