Wer nutzt diese Software?

PPC-Manager in kleinen bis mittelgroßen digitalen Marketingagenturen, AdWords, Freiberufler und Inhouse-SEM-Manager.

Durchschnittliche Bewertung

82 Bewertungen
  • Gesamt 5 / 5
  • Benutzerfreundlichkeit 5 / 5
  • Kundenservice 5 / 5
  • Funktionen 4.5 / 5
  • Preis-Leistungs-Verhältnis 5 / 5

Produktdetails

  • Startpreis 97,00 $/Monat
  • Kostenlose Version Nein
  • Kostenlose Testversion Ja
  • Einsatz Cloud, SaaS, Web
  • Training Dokumentation
  • Kundenbetreuung Support während der Geschäftszeiten
    Online

Angaben zum Hersteller

  • Opteo
  • https://opteo.com/
  • Gegründet 2013

Über Opteo

Opteo ist ein AdWords-Management-Tool, das Verbesserungsvorschlag bietet, die auf kontinuierlicher Kontoüberwachung und statistisch relevanten Daten basieren. Empfehlungen werden in Prioritätsreihenfolge präsentiert, und viele können mit einem einzigen Klick gestartet werden, da Opteo automatisch Änderungen an AdWords schiebt, ohne zwischen den Schnittstellen zu wechseln.

Opteo Funktionen

  • E-Mail Marketing
  • Ereignisgesteuerte Aktionen
  • Kanalmanagement
  • Kontakt-Datenbank
  • Leadmanagement
  • Mehrere Kampagnen
  • A/B-Tests
  • Analytik / ROI-Verfolgung
  • Budgetmanagement
  • Gebot-Management
  • Kampagnenmanagement
  • Keyword-Recherche Tools
  • Konto-Benachrichtigungen
  • Konversion-Tracking
  • Landing Pages / Web-Formulare
  • Stichwort-Nachverfolgung
  • URL-Generator
  • Aufgabenmanagement
  • Dokumentenmanagement
  • Filesharing
  • Kampagnenmanagement
  • Kollaboration
  • Projektmanagement
  • Zeitverfolgung

Die hilfreichsten Reviews für Opteo

Excellent Adwords tool for those who want to remain in control of bidding

Bewertet am 6.9.2017
Michele M.
Managing Director
Marketing & Werbung, 2-10 Mitarbeiter
Verwendete die Software für: 1-5 Monate
Quelle des Nutzers 
Quelle: GetApp
5/5
Gesamt
5 / 5
Benutzerfreundlichkeit
4 / 5
Eigenschaften & Funktionalitäten
5 / 5
Kundenbetreuung
5 / 5
Preis-Leistungs-Verhältnis
Wahrscheinlichkeit der Weiterempfehlung:
Unwahrscheinlich Äußerst wahrscheinlich

Vorteile: This is like the Wordstream 20 minute work week only much easier to use - and ideal for those of us who spend more than 20 minutes working on our Adwords accounts a week, as suggestions come up once or multiple times a day, depending on which plan you choose.
I found the bidding suggestions particularly useful, and it picks up ad misspellings and duplicates - even when you've got the same broad match keyword with a different word order in the account.
I also love the suggestions on which ads to pause based on conversions per impression OR click through.
It has a lot of great features actually.
Support is great and gave me higher level suggestions on structuring my account.
What I really love is that there is a forum where you can suggest new features and vote on them, and they have statuses on them so you can see what's coming next.
We tried automated bidding tools but didn't have the huge conversion volumes required to see good results from those.
We'd trialed Acquisio but I didn't like how the bidding strategy was taken out of your hands, and setup was a nightmare - and even worse was disassociating my thousands of campaigns from the shared budgets their system set up - and support wouldn't help.
For accounts that have sufficient conversion volumes I'd likely use a combo of Opteo and Adspert which was our favourite bid automation tool, but for all of our accounts, big and small, Opteo has delivered good results for us regardless of the number of historical conversions.

Nachteile: A few improvements could be made - campaigns and ad groups list doesn't show up in alphabetical order, there could be a few more features - but I can see new features are regularly being developed.
I'd love to see bid adjustment suggestions based on locations, and more frequent ad scheduling suggestions, but for the latter we likely don't have enough data in our accounts anyway to make meaningful adjustments, so perhaps that feature does come up more regularly for bigger accounts.

Exceptional Adwords Software That Puts The Client First

Bewertet am 14.7.2017
Peter D.
Founder & CEO
Internet, 13-50 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Quelle des Nutzers 
Quelle: GetApp
5/5
Gesamt
5 / 5
Benutzerfreundlichkeit
5 / 5
Eigenschaften & Funktionalitäten
5 / 5
Kundenbetreuung
5 / 5
Preis-Leistungs-Verhältnis
Wahrscheinlichkeit der Weiterempfehlung:
Unwahrscheinlich Äußerst wahrscheinlich

Vorteile: — Opteo optimizes for the client's best interest. — Opteo encourages engagement between the marketer and the account. — The Opteo recommendation engine has, on many occasions, provided extremely similar recommendations as our Google Partner Certified marketers. The difference is, our marketers spent hours reviewing the account while Opteo spends seconds. We continue these comparisons and they are ongoing and verifiable. Becuase of this, our trust level with Opteo is sky high; it can be relied on to provide solid, useful recommendations. — Opteo is fun to use. We enjoy logging in and seeing what the engine has recommended for us. — Opteo works. Across the board we have seen reduced CPAs, more conversions, and a higher Quality Scores. — Opteo rarely fails. In our experience, we have never seen a timeout when the software is interacting with Google Adwords API to implement changes to the account. — Opteo sales team are not pushy, and support is very helpful. — Oboarding is easy, and there are multiple ways to add accounts, which is tremendously useful. e.g., you can add multiple MCCs, or single accounts, which means even though your clients might be a tangled web, it all gets standardized in Opteo.

Nachteile: Opteo takes Adwords info and displays the data in slightly different ways. I had a few questions about what this data meant, so contacted Opteo support. Opteo Support setup a screen share session with me and walked me through each of my questions. During this call, I learned much about Opteo and even a few things Adwords that I didn't know (yes, not everyone can know everything)!

The perfect Adwords tool for small agencies, freelancers, and those with limited time.

Bewertet am 22.2.2017
Robert B.
Digital Consultant
Marketing & Werbung, 2-10 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Quelle des Nutzers 
5/5
Gesamt
5 / 5
Benutzerfreundlichkeit
5 / 5
Eigenschaften & Funktionalitäten
5 / 5
Kundenbetreuung
5 / 5
Preis-Leistungs-Verhältnis
Wahrscheinlichkeit der Weiterempfehlung:
Unwahrscheinlich Äußerst wahrscheinlich

Kommentare: As a small-scale digital marketing consultant I don't have the budgets to work with the larger automation or bidding tools, but I knew that I wanted to cut down on the time I spent performing "grunt work" in my accounts. I signed up for an Opteo trial (back when it was Altus) and have continued the plan ever since. Opteo does all the heavy lifting of day to day account monotony for you. it has a beautiful interface with very clear explanations that provides you with suggestions to adjust keyword bids, change up extensions, pause ads, write new ads, add keywords, structure your account'all with very clear explanations, relevant numerical support, and additional text/video content around the subject. I've taken an account that was losing money and brought it back to a profitable level over the past couple of weeks by correctly setting up my target CPAs within Opteo and following every suggestion that the tool has offered. The support from the team is incredible, they're both fast and very knowledgeable, and I would certainly recommend the tool to anybody needing to free up some time and reduce human error in their Adwords account. I can only see Opteo getting better, so I'll certainly remain a member.

Vorteile: Reduces human error in maintenance checking
Reduces time spent on grunt work
Clear, concise reporting-much easier to see KPIs at a glance over Adwords interface
Beautiful UX

Nachteile: Although every suggestion in the tool will ultimately help with quality scores, it would be great to have a feature to monitor quality score at ad group level. (I have been in touch with the team and they've acknowledged this.)

Fine AdWords management tool that makes everything in one place

Bewertet am 15.8.2018
Alan J.
Manager of Business Development
Informationstechnologie & -dienste, 10.001+ Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Quelle des Nutzers 
Quelle: GetApp
4/5
Gesamt
4 / 5
Benutzerfreundlichkeit
4 / 5
Eigenschaften & Funktionalitäten
5 / 5
Kundenbetreuung
4 / 5
Preis-Leistungs-Verhältnis
Wahrscheinlichkeit der Weiterempfehlung:
Unwahrscheinlich Äußerst wahrscheinlich

Vorteile: It is basically an Adwords management tool, that provides suggestions by continuous extensive monitoring of your accounts with the backup of statistically relevant information and you get these suggestions many times a day about the several options available. They have a lot of features that enable users to create their ads by writing them themselves or even based on their rival’s ads.

Nachteile: The interface of the application isn't user-friendly and is not apt for the portable devices such as tabs and mobile phones. Absence of features to export a report. The application needs extension to Google display network. The reporting tool lacks advanced features.

Opteo Is a Must Have for Google Ads Users Looking to Make Management Less Time Consuming!

Bewertet am 7.8.2018
Josh P.
Paid Search Specialist
Marketing & Werbung, 13-50 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Quelle des Nutzers 
Quelle: GetApp
5/5
Gesamt
5 / 5
Benutzerfreundlichkeit
5 / 5
Eigenschaften & Funktionalitäten
5 / 5
Kundenbetreuung
5 / 5
Preis-Leistungs-Verhältnis
Wahrscheinlichkeit der Weiterempfehlung:
Unwahrscheinlich Äußerst wahrscheinlich

Vorteile: I've been using Opteo for about a year now and I can't imagine ever leaving. A lot of Google Ads tools out their aim to take away control of your campaigns with extensive automation. Opteo keeps the control in the hands of the Managers, allowing them to pick and and choose what optimizations they want to push live to the campaign. The majority of the adjustments are changes to the campaign that hours of analyzing data would only point to.

Nachteile: The interface can take some getting used to and will stutter and hang from time to time. They also do not currently support PLA campaign adjustments besides discovering negative keywords.

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