Prowly

Great product for PR on a budget!

Kommentare: Overall for the price I am very happy with this product

Vorteile:

Pricing is great. Database is pretty good, really easy to use.

Nachteile:

Still kind of new so database isnt huge, emails can be sent out through the platform in bulk but when someone responds it goes to your personal email and you have to respond individually, which is good for some situations but time consuming and not efficient in some cases.

No brainer

Kommentare: As newsrooms get cut, our job of connecting with reporters gets harder and harder. Prowly allows for targeted campaigns and one-off releases with metrics on open rates and clicks. The Prowly team is incredibly responsive and has been very helpful as I learned how to best use the tool (I need to do more of this).

Vorteile:

Prowly is a solid media database that helps me target journalists, bloggers and even the elusive freelance reporters we all struggle to find. It's distribution feature gives me valuable metrics allowing me to show clients exactly what we've done to get them coverage. Plus - it is very affordable especially when looking at SaaS like Cision.

Nachteile:

There is a lot of horsepower to Prowly, and a few months in, I'm not sure I'm using it to full effect. I probably needed to spend more time on training.

Buggy Platform, Terrible Support

Kommentare: Very dissatisfied with support and platform. Specifically support whose response to why my email didn't go out for 2 days was that they experienced technical issues however these were never relayed to customers and they refuse to refund when their system had technical issues.

Vorteile:

N/A - i purchased this because I use SEMRush who recently acquired them however as a PR tool Prowly has many bugs and doesn't compare at all to other products available.

Nachteile:

Having used other PR platforms, this one is very buggy and support is terrible. Their 7-day trial doesn't give you a good feel for the product, so I had to purchase a month to evaluate..and then the system failed to send a PR pitch i had queued up for two days, and after putting in 2 support tickets and emailing our sales rep, we got no reply. Stay away! Other platforms might be a bit more pricey but are reliable and have great service.

Great Monitoring Tool For Medium Sized Businesses With Large Online Presence

Kommentare: Overall, Prowly has done exactly what I hoped it would do- make me more efficient when using my own social media marketing platforms for my business. I do wish I could find a software program that allowed me to do exactly what Prowly does while also allowing me to completely manage my social medias. But for the price, and the intuitive interface- I'm very happy with Prowly.

Vorteile:

My biggest issue as a small business owner who markets their brand primarily online has been making sure that I respond to all social media complaints. We often receive questions and comments from customers that I just don't see- because I'm not actively searching for them every day. Meltwater actually alerts me to times when my business is mentioned- when questions are asked or when problems arise. This helps ensure my customers get the fastest response possible, essentially making my online image appear more customer oriented and professional.

Nachteile:

The application is essentially ONLY for monitoring. It doesn't necessarily help you manage your social media- it just makes you aware of aspects within different social media platforms that impact your business. Times your business is mentioned or analytics regarding your business niche.

Modern and effective place for brand positioning

Vorteile:

I notice many positive aspects when using the PRowly press office. Apart from the obvious, i.e. intuitiveness, transparency and modernity. This tool allows me to build a strong image of a professional brand. The design of the office itself, the possibility of displaying the brand and, at the end, joining it with journalists is a brilliant and industrial solution for me. I recommend to test - after this period it is impossible to give up this tool!

Nachteile:

There is one thing which is rarely hard to do - matching photos from my partners to the 1260x600 format. I always get 1200x600 and there is a challange to resize it.