Crimson Hexagon Platform
von Crimson Hexagon
Durchschnittliche Bewertung12 Bewertungen
- Gesamt 4.5 / 5
- Benutzerfreundlichkeit 3.5 / 5
- Kundenservice 3.5 / 5
- Funktionen 4 / 5
- Preis-Leistungs-Verhältnis 4 / 5
- Kostenlose Version Nein
- Kostenlose Testversion Nein
Cloud, SaaS, Web
Angaben zum Hersteller
- Crimson Hexagon
Über Crimson Hexagon Platform
Cloud-Social-Media-Analytics-Software mit Textanalyse, mit der du Konversationen bewerten, Beispiele auswählen und Beiträge gruppieren kannst.
Crimson Hexagon Platform Funktionen
- Boolesche Suchabfragen
- Grafische Präsentation von Daten
- Prädiktives Modellieren
Die hilfreichsten Reviews für Crimson Hexagon Platform
Bewertet am 10.12.2018
The Gold Standard for an Increasingly Problematic Area of Analysis
Vorteile: Crimson Hexagon has for years been the best tool for detailed analysis of the largest set of publicly-available online conversations. You are easily able to get to post-level analysis. Wide variety of keyword analyses. Depth of affinities data is unique to this platform.
Nachteile: About the most expensive tool in the competitive set, influencer ID has become much less useful since the loss of Klout, spam filtering is manual, image analysis costs extra. Some features feel designed by engineers, not marketers - cool idea, not practical. The future of the industry is in question as Facebook continues to reduce access to data, Twitter conversation quality worsens, and spam proliferates. This and all platforms are at the mercy of other companies' APIs and privacy rules as well as the whims of user platform and content preferences.
Bewertet am 9.8.2019
So much potential, but falls short in some areas
Kommentare: It's a powerful platform, but they only seemed to care about us as a customer around renewal time.
Vorteile: Fast data processing, good data sources even after the privacy wave
Nachteile: Limited number of categories, narrow focus of categories
Bewertet am 4.2.2019
Crimson Hexagon is great for social insights
Vorteile: I love the affinities feature which adds a little extra something when you're digging into social insights for an audience
Nachteile: Sometimes its a bit hard to pilot, and if you do not constantly make sure your monitor is enabled you may lose work
Bewertet am 6.4.2018
Very expensive, high Training overhead but powerful analytics,
Kommentare: Powerful analytics but at what cost?
Vorteile: Crimson Hexagon has a lot of brand equity in the social listening space. They are specifically known as a commonly used tool for deriving consumer insights from social media content and are well entrenched in the Media and Entertainment space.
Nachteile: Couple big things: it's one of the priciest systems out there on the market. You should be fully committed to the vision at risk of buyers remorse. Many other players are worth considering as near peers at much more reasonable price points. They are highly reliant on the Twitter firehose. This granular data access enables some really neat features like affinities between interrelated groups but it is not an ideal fit for PR/Marketing/Comm's team who require broader source coverage. They emphasize their expertise in machine learning. It's not all smoke and mirrors but be wary of over reliance on their systems. Why? Training periods can take up to 10 days for a given topic. Good luck if you are on a tighter deadline. Also, what if your analytical priorities change or you don't like the results?
Bewertet am 27.11.2018
Vorteile: I really like how easy it is to get access to the insights I need. The HelioSight tool is perfect for any Social Media Analyst. You can grab curated insights about almost any campaign you run.
Nachteile: The only thing I am not a fan of is sometimes I feel like the VFX industry isn't represented well in the analytics. Image recognition and a few other features sometimes feel off. It is easy to recognize coffee in an image but recognizing The Foundry's Nuke X software being used in an image is much more difficult.