Evergage

Vorteile: Evergage helps me to turn difficult tasks into simple ones. For example: helps us completely target and personalize our campaigns. It's very easy to configure! The tool has a great support team, they are available at all hours and help organizations with strategy & everyday needs.

Nachteile: There isn't much I dislike about Evergage. Sometimes the tool buggy and crashes. It has a medium learning curve. Initially, is hard to learn how to build learning recipes.

Kommentare: The ability to A|B test different website pages, communications, and messages based upon multiple datapoints, segmentation, and personalization at a reasonable price.

Vorteile: The software is an affordable platform which allows a marketer to A|B test and essentially personalize content on a variety of datapoints. At a previous position, we would have customers who went to click and leave the cart, be served up a 10% coupon before leaving in an effort to encourage the purchase. You can also test landing pages, and setup triggers based upon audience demographics, etc. A full suite of analytics will also be available to help you analyze the efficiency of your messages. All of this can be done across previous customer segments, or existing customer segments. Customer support is dedicated and strong.

Nachteile: There's not a ton to dislike about Evergage. The prices are reasonable, the support is strong, and the platform has a ton of features to allow a marketer to successfully conduct an A|B test, content/message customization, and more automated personalized ways of communication with one's target audience.

Kommentare: We are creating a department specialized in ecommerce within the agency where I work and we give great importance to the AB testing tools; we have used Evergage and it has been a rewarding experience.

Vorteile: It is very easy to create audiences and see a preview of what we are looking for as an objective. The analysis in the application is very good to check the efficiency of campaigns and based on that to adjust settings. The price quality ratio is excellent, it is not expensive for the functions it has. The support is another high point, with people willing, with advanced knowledge.

Nachteile: There are no cons worth mentioning, maybe the only thing I noticed is that the learning curve with some functions is a little complicated, but it is understood that to use this type of platform you must have prior knowledge in AB testing

Kommentare: Experience testing and creation of conversion paths and win-back campaigns.

Vorteile: Easy to build targets and segments. Easy to preview experience. Do not need coding experience to create tests and experiences.

Nachteile: Non-intuitive way to track results. Limited charting and results visualization. Some issues with how things render on mobile.