Interaction Studio

Evergage is a great platform to engage your customer in a personalized and strategic manner.

Kommentare: The ability to A|B test different website pages, communications, and messages based upon multiple datapoints, segmentation, and personalization at a reasonable price.

Vorteile:

The software is an affordable platform which allows a marketer to A|B test and essentially personalize content on a variety of datapoints. At a previous position, we would have customers who went to click and leave the cart, be served up a 10% coupon before leaving in an effort to encourage the purchase. You can also test landing pages, and setup triggers based upon audience demographics, etc. A full suite of analytics will also be available to help you analyze the efficiency of your messages. All of this can be done across previous customer segments, or existing customer segments. Customer support is dedicated and strong.

Nachteile:

There's not a ton to dislike about Evergage. The prices are reasonable, the support is strong, and the platform has a ton of features to allow a marketer to successfully conduct an A|B test, content/message customization, and more automated personalized ways of communication with one's target audience.

Could be better

Kommentare: Generally it is a great tool that allows you to do great deals of things.

Vorteile:

What amazes me about this tool are the possibilities it gives you, there are so many features and so many things this can be utilized for. The interface is quite user friendly and you get use to it pretty fast

Nachteile:

The amount of things it allows you to do comes at the cost of some technical difficulties. Sometimes we have issues testing the prepared campaigns before going live, we have to reinstall the Chrome extension that is available multiple times to get it to work

Salesforce Interaction Studio (Evergage)

Vorteile:

It has allowed us to engage with the customer on a 1-on-1 basis and personalize the whole campaign according to our business needs. It uses CDP that allows us to see customer data from multiple sources and shows it to us in a collective form so that we do not need to search for it manually from multiple platforms.

Nachteile:

I haven't used this tool for that long to come across any cons. Liking it so far.

Good Software for Real-Time Analysis

Vorteile:

Evergage helps me to turn difficult tasks into simple ones. For example: helps us completely target and personalize our campaigns. It's very easy to configure! The tool has a great support team, they are available at all hours and help organizations with strategy & everyday needs.

Nachteile:

There isn't much I dislike about Evergage. Sometimes the tool buggy and crashes. It has a medium learning curve. Initially, is hard to learn how to build learning recipes.