Pega Marketing

Kommentare: Pega is a nice tool, which can help you to optimize your marketing strategy and tactics on the fly. I recommend using it only to those marketers who are sure in their technical thinking. I do not know if a simple user can reach desirable results.

Vorteile: I like that Pega provides an opportunity to personalize offers on the website according to the wishes of each customer. It collects data on how visitor browses, how he moves across pages and automatically shows that information which will be interesting for that specific client. Also I like the function of Next best actions. It helps me to provide the right offer in the right place and the right time. Pega Marketing is a smart marketing program which has one unique difference from other platforms – it provides an option of Next Best Actions. It is artificial intelligence, which provides you with real-time decisions that can deliver better engagement.

Nachteile: If you are a newbie in using such kind of platforms, be ready that you will need to learn a lot. Pega is not as easy as it could be. The interface is not intuitive. What is more, the price is quite high. If you have no idea how to implement all the functions of Pega Marketing, I am not sure that its cost will pay off. Also I wish Pega provided some guidelines about how to use its new options, which were added to the new version of Pega.

Kommentare: The best data in real time to improve your relationship with all users.

Vorteile: Thanks to its artificial intelligence together with our strategies we can obtain predictive models and suggestions of the best actions to take to improve the experience, exchange and relationship with our clients.

Nachteile: In addition to being expensive Pegasystems services, we must have basic knowledge of online marketing and experience with similar programs, as Pega Marketing is a bit complicated to use the first few weeks.