Lucky Orange

"User friendly heatmap application"

Kommentare: I make a lot of landing pages with subtle differences. Lucky Orange clearly indicates which elements attract clicks and how, and I can also watch recording of site visitors within the app. Extremely useful for testing content.

Vorteile: I had been aware of Lucky Orange and its purpose for some time before deciding to purchase it for our Shopify store. Heatmaps can easily be considered an essential piece of tracking software for an e-commerce site, and Lucky Orange does it well. Their analytics are mostly redundant because of Google Analytics, but for their speciality, LO is great. It visualizes visitor data into something to be interpreted and acted upon.

Nachteile: The current system of the heatmap loading over the page can confused people. Also, the heatmap is the big kahuna of Lucky Orange so don't hide it as some random tab! Some assume the app failed. Perhaps a more prominent indication of where the heatmap will go.

"Awesome for heatmaps, scroll and click data"

Kommentare: We use Lucky Orange regularly to look at a users experience on our website and to make changes to enhance the user experience and increase conversion rates. As a marketer not using a tool like Lucky Orange is providing a disservice to your marketing.

Vorteile: The interface to get heatmaps, scroll data, click data, form completions etc. is the best on the market from the products that I have tried which include Crazy Egg and Hotjar. With Lucky Orange you don't have to pre-setup the URL's you want to track. You can simply look at any URL on your domain and look at the data for a rolling period of time. You do have to set up some elements but overall not having to worry about setting up specific URL's is a awesome feature of the product.

Nachteile: Although the feature of not having to select the URL's you want to track like competitors there are some negatives to this feature. Lucky Orange price plans have rolling days and total domain page view limits. This makes it difficult to go back and look at specific windows based on your price plan because data is rolling. If you run out of page views you need to increase your plan moving forward or not have all data present to make a decision from. Other products make it easier to look at historical data for a period but you have to be diligent on what you want to track. There are pros and cons to both scenarios.

"A range of useful optimization tools to help understand your customers better!"

Kommentare: After using HotJar from the beginning of time, I recently stumbled upon LuckyOrange and helped my organization implement its' use immediately. I enjoy learning and recording how our users interact with our website. LuckyOrange has opened my eyes to so many things that I didn't know about. In my opinion, LuckyOrange is the best tool out there for Quantitive research.

Vorteile: 1) Set-up & Website Impact: LuckyOrange takes less than 10 minutes to set up and the best part is - It doesn't affect the speed of my site at all! I try my best to keep my site's loading speed under 3 seconds (for various reasons), so this is one of the many reasons why I choose to use LuckyOrange. 2) RealTime Tracking: LuckyOrange lets you see who's on your website and through which channel they found you. 3) Session Recordings: LuckyOrange makes recordings of your visitors' sessions. These recordings will provide you with a detailed playback of how people use and interact with your website. This feature helps me spot all aspects that are killing my conversions. 4) Data Interpretation: The analytical data and statistical reports that LuckOrange gives you is easy to understand and study. 5) Integrations: LuckyOrange seamlessly integrates with HubSpot and places the recordings directly on their respective contact timelines. 6) Identifying Abandonment: Conversion Funnels help you study the flow of your user navigation, ultimately helping you identify and solve abandonment issues. 7) Form Optimization: Form Analytics help you zero in on which part of your forms need to be optimized. 8) Chat Option: I already have a different chat client that I am currently using. However, for people who don't, LuckOrange gives you the ability to speak directly to your client in order to guide them through the conversion process, if necessary.

Nachteile: 1) Redundant or Unnecessary Recordings: It would be nice if LuckOrange can allow you to delete unnecessary recordings. 2) New Tabs: It would be more convenient if new recordings open in a new tab.

"Orange you glad you use heatmaps (and more)"

Kommentare: I have loved this software and am considering adding it to all of our organization's websites for the upcoming year. It is reasonably priced and you get so much out of it for both web and marketing strategies. It had helped build a much richer story beyond our Google Analytics dashboards!

Vorteile: I love pretty much everything about Lucky Orange from the heatmaps to the Hubspot integration. We have used it briefly to see how it might help us with content strategy and correcting some website navigation issues, however, the marketing potential with this tool is pretty great. We are considering how this can help us reach and connect with our visitors.

Nachteile: It feels invasive (on behalf of the visitor) at first. There's a lot revealed in watching users in real-time. The information we've learned has been crucial to fixing our website though. A strong and transparent privacy policy is a must with this product.

"Lucky Orange - Use with Care"

Vorteile: The software allows tracking to determine the 'hot' spots on your website. We have watched video of a visitors movements through the site to help us determine issues with our marketing presentation on specific products. As we watch some of the screen video, we can make informed decisions about what customers struggle with while navigating through the site. This is easy to implement on a WordPress website with their plugin.

Nachteile: Sometimes we wonder if there are some privacy issues that we should be concerned about. While Lucky Orange does a good job of masking form inputs so we can't see credit card entry, etc., we think people should be made more aware that their action on the site is being watched after they are done.