Was ist Zaius?

Wenn eine einzelne Kundenansicht der Kern deines Marketing ist, können erstaunliche Dinge passieren. Darum bringt Zaius CRM, Marketing-Automatisierung und Analysen in einer traumhaften B2C-Marketing-Plattform zusammen, damit du schöne, relevante und effektive Nachrichten über verschiedene Kanäle und Geräte in Echtzeit liefern und nie geahnte Umsatzmöglichkeiten entdecken kannst.

Zaius – Details

Zaius

https://zaius.com/

Gegründet 2014

Zaius – Preisübersicht

Zaius bietet keine Gratisversion, aber eine kostenlose Testversion. Weitere Preisinformationen für Zaius findest du unten.

Kostenlose Version

Nein

Gratis Testen

Ja

Einsatz

Cloud, SaaS, Web

Training

Persönlich

Live Online

Webinare

Dokumentation

Kundenbetreuung

24/7 (Live Vertreter)

Support während der Geschäftszeiten

Online

Zaius Funktionen

CDP-Software

Der Softwareanbieter hat diese Information nicht vervollständigt.

Zaius – Nutzerbewertungen

Zeigt 5 von 29 Nutzerbewertungen

Gesamt
4.3/5
Benutzerfreundlichkeit
3.9/5
Kundenservice
4.5/5
Funktionen
4/5
Preis-Leistungs-Verhältnis
4.1/5
Steven L.
Principal
Verwendete die Software für: Mehr als 2 Jahre
  • Gesamtbewertung
    5/5
  • Benutzerfreundlichkeit
    4/5
  • Eigenschaften & Funktionalitäten
    4/5
  • Kundenbetreuung
    5/5
  • Preis-Leistungs-Verhältnis
    5/5
  • Wahrscheinlichkeit der Weiterempfehlung
    10/10
  • Quelle des Nutzers 
  • Bewertet am 6.4.2018

"Early adopter, big fan of platform, even bigger fan of the folks who stand behind it."

Vorteile: I've been a customer since their early days and have seen them grow, which is no surprise. I've found them vastly superior to other "Enterprise" email service providers, like Bronto, Salesforce (Exact Target), Responsys, etc. What's awesome is Zaius stores everything each site visitor does, whether personally identified or not. So when the user is finally identified, all their past website interactions are attributed to them and voila, you have rich customer profiles you can market to. And boy, can you market to them. Fundamentally, if you can dream it, the odds are quite good that YOU (and I literally mean "you, the marketer") can do it on your own. And I/m not talking about cart abandonment or browse abandonment, but MUCH cooler stuff. We just started a campaign that takes customers who browsed
1) Any one apparel brand's products three times within 14 days , and...
2) Didn't buy any apparel from that brand in the last 14 days, and...
3) Haven't gotten an email from this campaign in at least 5 days, and...
4) Haven't gotten any marketing emails from us in 2 days, will then get
5) A dynamic email with that days most popular apparel items from just that manufacturer, and...
6) With only be the gender of apparel they were looking at.
What other platform can do something like that? None. And how long did it take to build this continuously running campaign, including the responsive creative? A few hours. If you can dream it, you can probably do it.

Nachteile: Because the platform is just a few years old, there are some things that are not in it yet or are still maturing as it gets used by customers. Having a subscriber center where users can signup for or unsubscribe from any or all of the campaigns you have is not ready yet, but it is finally coming. Same with a customer API we can get at some of this customer information, but it is on the roadmap. Recommendations were just released, but as a v1 feature, it will need some time to mature. They have a nice WYSIWYG email designer, which has gotten a lot better over the past 18 months, still has some rough edges to it, but they are working on it too. The best part about having any cons with the product is they really do listen to their customers and I never feel like there is no hope or chance that we will get what we need. And for that, I am grateful.

  • Quelle des Nutzers 
  • Bewertet am 6.4.2018
Verifizierter Rezensent
Chief Marketing Officer
Essen & Trinken, 13-50 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
  • Gesamtbewertung
    4/5
  • Benutzerfreundlichkeit
    4/5
  • Eigenschaften & Funktionalitäten
    4/5
  • Kundenbetreuung
    4/5
  • Preis-Leistungs-Verhältnis
    3/5
  • Wahrscheinlichkeit der Weiterempfehlung
    8/10
  • Quelle des Nutzers 
  • Bewertet am 7.6.2019

"On the Path to Excellence"

Kommentare: Solid. Live chat support is good but not great with occasional long response times. The contracts have been fair and easy to deal with, to this point.

Vorteile: As business becomes increasingly driven to data-driven decisions, the ability to easy access and analyze data is paramount. The decision to combine an ESP and a data network makes sense, especially for a business like mine that uses email as a daily form of marketing and communication with customers. Since it ties directly into Shopify, Facebook and other channels, it really does help conglomerate the data in one spot.

Nachteile: Zaius is clearly still evolving and the features can use some improvement. The organization of campaigns makes it relatively difficult to understand unless you are implementing all the campaigns. Filters and behaviors are powerful but not the easiest to learn. We've had times where their data servers have been bogged down, making work on the fly difficult on occasion. However, in the time we've been with Zaius, they have continued to make improvements. They are certainly one of the more expensive ESPs out there.

  • Quelle des Nutzers 
  • Bewertet am 7.6.2019
Verifizierter Rezensent
Director of Digital Marketing
Internet, 13-50 Mitarbeiter
Verwendete die Software für: 6-12 Monate
  • Gesamtbewertung
    4/5
  • Benutzerfreundlichkeit
    4/5
  • Eigenschaften & Funktionalitäten
    4/5
  • Kundenbetreuung
    5/5
  • Preis-Leistungs-Verhältnis
    5/5
  • Wahrscheinlichkeit der Weiterempfehlung
    9/10
  • Quelle des Nutzers 
  • Bewertet am 4.6.2018

"Software Shortcomings Overcome by Customer Support"

Kommentare: Cohesive omni-channel marketing with 3rd-party audience syncs, and agility in deploying campaigns thanks to its responsiveness and features.

Vorteile: The software itself is fast and not bulky, which used to frustrate me when using other marketing automation tools in the past. We have over 250,000 users come through our site every month, and waiting around for 30 minutes while an audience is built so I can preview the size or investigate more behaviors. We primarily chose Zaius as audiences can be synced to Google and Facebook as remarketing audiences, which allows us to put out omni-channel campaigns to reach users where they spend the most time. The Email Template Editor is hands-down better than anything I've used in the past, allowing me to quickly design an attractive campaign quickly. The dedicated on-boarding team made implementation easy, and the assigned account manager onboarding consistently goes above and beyond to answer questions or even do what you needed for you (like verifying/creating a very complex audience or segment), which I find refreshing. It's indicative of a partnership, not just some software we're paying for access to.

Nachteile: There's a lot of thought that has gone into the product itself, though its little idiosyncrasies can be a little frustrating (like using a filter with a "matching" expression and bookending your phrase with asterisks). With certain aspects of the software it doesn't seem intuitive (though it isn't a result of there not being thought put into it). For users who will only use it occasionally, I could see Zaius frustrating them. But, as someone who uses it daily, my familiarity overcomes some of these shortcomings.

  • Quelle des Nutzers 
  • Bewertet am 4.6.2018
Verifizierter Rezensent
Creative Director
Einzelhandel, 13-50 Mitarbeiter
Verwendete die Software für: 6-12 Monate
  • Gesamtbewertung
    1/5
  • Benutzerfreundlichkeit
    1/5
  • Eigenschaften & Funktionalitäten
    1/5
  • Kundenbetreuung
    2/5
  • Preis-Leistungs-Verhältnis
    1/5
  • Wahrscheinlichkeit der Weiterempfehlung
    0/10
  • Quelle des Nutzers 
  • Quelle: GetApp
  • Bewertet am 16.1.2019

"Do not purchase- go to Klaviyo"

Vorteile: I cannot find any pros to this product. It was "sold" to us as a seamless integration but their team is disorganized and because the platform is new- they do not have it all together.

Nachteile: Everything has to be custom. With a company like Klaviyo- they have been around for a while- so they have the templates built for you. Integration is a disaster and their team pushes to go forward and go live- but the set up is not always done correctly.

  • Quelle des Nutzers 
  • Quelle: GetApp
  • Bewertet am 16.1.2019
Michelle B.
Sr. Marketing Manager, CRM
Internet, 51-200 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
  • Gesamtbewertung
    5/5
  • Benutzerfreundlichkeit
    4/5
  • Eigenschaften & Funktionalitäten
    4/5
  • Kundenbetreuung
    5/5
  • Preis-Leistungs-Verhältnis
    5/5
  • Wahrscheinlichkeit der Weiterempfehlung
    9/10
  • Quelle des Nutzers 
  • Bewertet am 24.10.2017

"Access to customer information at my finger tips + Fantastic customer service"

Kommentare: It's a great tool for the price. Have access to a tremendous amount of data that I'd typically need tech support to help pull. Able to make decisions and iterate on learnings very quickly.

Vorteile: TESTING! Like all marketers, I love a good A/B test, and Zaius allows me to run tests all day long and I'm able to create my own test buckets without needing tech support. I'm able to access my user data and create segments that I'd normally need to request through another team. Love having the ability to do so many things on my own! The tech support team is a huge help. They respond quickly and are knowledgable in helping me through any issues that I've encountered.

Nachteile: The tool has it's quirks, and some of the features aren't very user friendly -- when I'm creating complicated segments, I often have issues with setting up (they are working on a fix for this). Also, I'm also not super savvy with their reporting suite. I often find myself needing to rely on their customer support team to help me with reporting. Finally -- wish it had more predictive features -- used machine learning/AI for recommendations.

  • Quelle des Nutzers 
  • Bewertet am 24.10.2017