---
description: Detaillierte Informationen über Drift zu Benutzerfreundlichkeit, Funktionen, Kosten, Vor- und Nachteilen aus verifizierten Nutzer-Erfahrungen. Lies Ratings & Bewertungen und entdecke ähnliche Tools.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Drift Erfahrungen, Vor- und Nachteile – Capterra Deutschland 2026
---

Breadcrumb: [Startseite](/) > [AI Sales Assistant Software (KI-Vertriebsassistent)](/directory/34135/ai-sales-assistant/software) > [Drift](/software/150371/drift)

# Drift

Canonical: https://www.capterra.com.de/software/150371/drift

Seite: 1 / 9\
Weiter: [Nächste Seite](https://www.capterra.com.de/software/150371/drift?page=2)

> Drift hilft deinem Team, mehr Leads zu generieren und Meetings per Messaging schneller zu buchen.
> 
> Bewertung: **4.5/5** von 199 Nutzern. Top bewertet für **Weiterempfehlungsquote**.

-----

## Übersicht

### Wer verwendet Drift?

Drift unterstützt jedes Unternehmen oder jede Einzelperson mit einer Website, das/die mehr Leads erfassen und mit Menschen in Echtzeit chatten möchte.

## Kurzstatistiken und Ratings

| Metrik | Bewertung | Detail |
| **Gesamt** | **4.5/5** | 199 Nutzerbewertungen |
| Bedienkomfort | 4.4/5 | Auf Basis der Gesamtbewertungen |
| Kundenbetreuung | 4.4/5 | Auf Basis der Gesamtbewertungen |
| Preis-Leistungs-Verhältnis | 4.1/5 | Auf Basis der Gesamtbewertungen |
| Funktionen | 4.3/5 | Auf Basis der Gesamtbewertungen |
| Empfehlungsprozentsatz | 80% | (8/10 Weiterempfehlungsquote) |

## Über den Anbieter

- **Unternehmen**: Drift
- **Region**: Boston, USA
- **Gegründet**: 2015

## Gewerblicher Kontext

- **Preismodell**:  (Kostenlose Version verfügbar) (Kostenlose Testversion)
- **Zielgruppe**: Selbstständig, 2–10, 11–50, 51–200, 201–500, 501–1.000, 1.001–5.000, 5.001–10.000, 10.000+
- **Bereitstellungen und Plattformen**: Cloud, SaaS, webbasiert, Android (mobil), iPhone (mobil)
- **Unterstützte Sprachen**: Chinesisch, Deutsch, Dänisch, Englisch, Finnisch, Französisch, Italienisch, Japanisch, Koreanisch, Niederländisch, Norwegisch, Polnisch, Portugiesisch, Russisch, Schwedisch, Spanisch, Thailändisch, Türkisch, Ungarisch
- **Verfügbare Länder**: Australien, Brasilien, China, Deutschland, Indien, Japan, Kanada, Mexiko, Vereinigte Staaten, Vereinigtes Königreich

## Funktionen

- Abonnenten-Management
- Automatische Antworten
- Automatisierte Terminplanung
- Automatisiertes Routing
- Befragungs-/Umfragemanagement
- Berichterstattung und Statistik
- CRM
- Chat / Messaging
- Chatbot
- Daten-Import / -Export
- Datenvisualisierung
- E-Mail Marketing
- E-Mail-Tracking
- Echtzeit-Chat für Kunden
- Ereignisgesteuerte Aktionen
- Feedback-Management
- Für Vertriebsteams/ -organisationen
- KI/Maschinelles Lernen
- Kalenderverwaltung
- Kampagnenmanagement
- Kontaktmanagement
- Konversion-Tracking
- Kundenbetreuung
- Kundensegmentierung
- Lead-Generierung
- Lead-Qualifizierung
- Live-Chat
- Marketing-Automatisierung
- Mehrsprachig
- Mobile Optimization
- Mobiler Zugriff
- Multi-Channel-Kommunikation
- Multichannel-Datenerfassung
- Onlineformulare
- Priorisierung
- Proaktiver Chat
- Prädiktive Analytik
- Spracherkennung
- Spracherkennung
- Terminplanung
- Terminverwaltung
- Transfer / Weiterleitung
- Transkripte / Chatverlauf
- Umfragen & Feedback
- Verarbeitung natürlicher Sprache
- Verfolgung von Interaktionen
- Verfügbarkeit-Management
- Vertriebsaktivitätsmanagement
- Zielkontoerkennung
- Zielseiten / Web-Formulare

... und 36 weitere Funktionen

## Integrationen (27 insgesamt)

- Demandbase One
- Drip
- Front
- Google Analytics 360
- Google Calendar
- Help Scout
- Helpjuice
- HubSpot CRM
- Mailchimp
- Marketo Engage
- Microsoft 365
- Microsoft Outlook
- Poptin
- Privy
- Productboard

... und 12 weitere Integrationen

## Optionen für Kundensupport

- E-Mail/Helpdesk
- FAQ/Forum
- Wissensdatenbank
- 24/7 Live-Support
- Chat

## Category

- [AI Sales Assistant Software (KI-Vertriebsassistent)](https://www.capterra.com.de/directory/34135/ai-sales-assistant/software)

## Ähnliche Kategorien

- [AI Sales Assistant Software (KI-Vertriebsassistent)](https://www.capterra.com.de/directory/34135/ai-sales-assistant/software)
- [Live-Chat Software](https://www.capterra.com.de/directory/30797/live-chat/software)
- [Marketing Automation Tools](https://www.capterra.com.de/directory/6/marketing-automation/software)
- [E-Mail Marketing Software](https://www.capterra.com.de/directory/30013/email-marketing/software)
- [Lead-Management-Software](https://www.capterra.com.de/directory/30017/lead-management/software)

## Alternativen

1. [LiveAgent](https://www.capterra.com.de/software/102188/liveagent) — 4.7/5 (1754 reviews)
2. [Freshdesk](https://www.capterra.com.de/software/124981/freshdesk) — 4.5/5 (3410 reviews)
3. [LiveChat](https://www.capterra.com.de/software/62194/livechat) — 4.6/5 (1716 reviews)
4. [Tidio](https://www.capterra.com.de/software/144040/tidio-chat) — 4.7/5 (590 reviews)
5. [Intercom](https://www.capterra.com.de/software/134347/intercom) — 4.5/5 (1132 reviews)

## Nutzerbewertungen

### "Expensive but awesome" — 5.0/5

> **Rob** | *21. Dezember 2019* | Computer-Software | Empfehlungsbewertung: 7.0/10
> 
> **Vorteile**: With Drift, you can create customized chat experiences for users based on all sorts of criteria - the page they're on, the number of times they've visited, the channel they used to get to your site - and to target specific businesses with targeted messaging. Building the chat flows (Drift calls them "Playbooks") is generally quite easy, allowing you to quickly build out new bots once you get a hang of the platform. Drift also includes support chat built right into the product, meaning every time I get stuck, I'm able to reach out and get a hand from one of their product experts right away.
> 
> **Nachteile**: We haven't been using Drift for that long, and there have already been a number of instances where I or one of the other users in the company have attempted to do something that seems obvious, only to find out the tool doesn't allow us to do so. We're always told that a feature request has been submitted, but there's no way to know how long it will take before we get whatever little tweak we're looking for in order to provide a smoother, more pleasant chat experience on our site.
> 
> With two substantially different audiences being targeted by our business, and a general need to do a better job of quickly connecting with promising leads, we've been quite pleased so far with Drift. We've already had several great opportunities arise thanks to the tool, and still have a large number of new bots to roll out, plus refinements to make based on our learnings from using the tool. As a supplement to our other inbound marketing efforts, I foresee chat through Drift being a substantial asset for a long while to come.

-----

### "Gets the Job Done" — 4.0/5

> **Jessica** | *18. Dezember 2023* | Bau | Empfehlungsbewertung: 6.0/10
> 
> **Vorteile**: I really like that is it easy to navigate. There are not a lot of places you need to go looking around to figure out what you need to do in order to change or update the flow of something.
> 
> **Nachteile**: Their customer support is not great. They do not really offer any assistance when it comes to setup, or help with any of the technical processes or procedures. When we first started using this application we were unfamiliar with the targeting, and it would have been beneficial to have someone assist us with that.
> 
> Over the experience has been middle of the line. We have been considering other applications due to Drift being pretty expensive for what it offers. There are other applications out there that offer a lot more functionality in the chat flow.

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### "A time consuming disappointment." — 2.0/5

> **Nick** | *15. April 2020* | E-Learning | Empfehlungsbewertung: 0.0/10
> 
> **Vorteile**: Drift is a chat tool with some rudimentary marketing automation.&#10;&#10;Drift's bot workflows are conceptually good. Email 'playbooks' are similar to a basic marketing automation platform.
> 
> **Nachteile**: I purchased Drift against the recommendation of our developers on the promise of its segment.io integration.   Drift was buggy, did not work as described with segment.io and had numerous usability problems for end-users (customers).
> 
> We asked very specific questions during the sales process (no trial available - this should have been a red flag) where the salesperson misrepresented the capabilities around integration, usability etc.  There was plenty of 'sure it works just like that'.  We would have identified this had a trial been available.&#10;&#10;Drift is expensive, has slick marketing, so I assumed it was good.&#10;&#10;I should have quit at this point, but had our developers work around the many issues and the 'ohh you need to pay 10x for that'.  Support was very lackluster.  Focused on upselling features already promised on the current plan.&#10;&#10;Our developers hated it (I should have listened)...&#10;&#10;Our salespeople did not like it, the bugs it Drift manifested in a form that made our salespeople look stupid to customers.  They were actively creating workarounds to avoid using it. &#10;&#10;And here I am.  Drift keep charging, and the support people 'can't find my cancellation request conversation' ironically, in Drift.&#10;&#10;So, let this be a warning for managers. Drift is really great at marketing, the halo effect is strong\! But walk away and save time.

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### "Drift-The new way of conversational marketing\!" — 5.0/5

> **Verifizierter Rezensent** | *1. Juli 2021* | Informationsdienst | Empfehlungsbewertung: 9.0/10
> 
> **Vorteile**: -Playbooks- Setting up of chat bot and customizing it based on the page and target market becomes very easy with drift's playbook feature. You can very easily set up chat bot and start receiving genuine leads.&#10;-Analytics and Integrations- The deep analysis of the tool always keeps you on your toes and helps in pointing out various scope for improvement. You can also measure the efficiency of your chat agents as well. Also, it provides integration with your marketing CRM as well for lead handling purpose.&#10;-Customer Service- You are facing any issue with drift? Do not worry. Customer service is just a chat ping away. They are always attentive and help you proactively
> 
> **Nachteile**: -Price- This was the main concern while evaluating various chat tools. Drift is follows a premium pricing which might not make it suitable for Small businesses. &#10;-No Forms- Drift takes pride on omitting the forms from the chat and enabling their conversational way of marketing. I think, they should make that optional. They should forms as well.&#10;-They should also have a feature in which chat transcripts can be emailed as well.
> 
> Overall I can say we are satisfied with their services. It ultimately filters genuine leads from the universal traffic on the website and that too with high buying intent.  Chat bot, Playbooks, Analytics and Integrations are just icing on the cake.

-----

### "Best Conversion-Maximizing Method For Any Website" — 5.0/5

> **Sarah** | *7. März 2023* | Informationstechnologie & -dienste | Empfehlungsbewertung: 10.0/10
> 
> **Vorteile**: Through Drift, I am able to contact with leads at the precise moment of their highest interest and engagement with the website, and to respond to their pressing queries immediately. Many of the talks I've had with potential clients have resulted in a sale.
> 
> **Nachteile**: Forcing customers to provide email addresses before speaking with a representative. There is room for simplification in the reports and metrics. There are not further improvements needed.
> 
> Drift allows me to communicate with clients and gauge the level of interest they have in our offerings. My end aim is to close a transaction, and Drift helps me do this by facilitating instantaneous communication with prospects and clients, allowing me to address their concerns and guide them toward a conclusive next step in the buying process.

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Seite: 1 / 9\
Weiter: [Nächste Seite](https://www.capterra.com.de/software/150371/drift?page=2)

## Links

- [Auf Capterra anzeigen](https://www.capterra.com.de/software/150371/drift)

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