Mention

Great to monitor your brand

Vorteile:

I like a lot the fact you can easily monitor everything about your brand on social medias, web sites, ... And also easily filter out what you don't want (the noise). For example, I'm not interested in the job offers related to my software. Excluding a website or a given term from the alerts is super easy and efficient.

Nachteile:

Nothing really. The website and its mobile version are easy to use. The email I'm getting every day is perfect.

Most easiest way to track your brand keywords

Vorteile:

When you are managing various brands in social media one of the major or first thing you have to do is to get register with Mentions. Mentions is the tool by which you are able to track any keywords that are being type in social platforms. This way you can track if it is positive, negative or neutral comments.

Nachteile:

I have subscribed to email reporting but this software email reporting is not up to mark is the least like of this software.

Not the best ratio of value for money

Kommentare: Mention is mostly useful as a PR watch and web listening tool, even if we can appreciate the fact that it's not only this. Product direction is obviously trying to take Mention to the next level with a broader usage of the social media management and analytics capacities, and while they are not there yet, it's still full of promise.

Vorteile:

The scope of channels you can "listen to" is pretty impressive, sometimes even too much with a lot of noise and things you don't really care about. If the filtering options can be better to get rid more easily of this noise, the rest of the tool is pretty easy to use and straightforward, especially when it comes to the additional functionalities that are analytics or social media management. The influencers search tool is quite accurate and useful.

Nachteile:

The free version is way too limited, only focused on web listening functions, whereas the paid version is quite expansive considering the multiple weaknesses of the different tools. Analytics are good but not that good, social media poster is okay but some other products do it better, and so on.

Great Product, Great Price!

Kommentare: HomeBridge Financial Services, Inc. is a financial company that wanted a better way to monitor our brand mentions across the web. With Mention, we found an easy to use product that would allow us to monitor our brand across the entire web (not just social sites that limit many other popular products). We're now able to identify and react all types of posts; significantly improving our engagement success. This also helps improve our customer service, by allowing us to quickly respond and alleviate customers that may need assistance. I highly recommend this product to anyone looking to get a hold of their brand reputation. I'll be looking for this review post in my mention feed too :)

Vorteile:

thorough, intuitive, great UI, allows multiple users and triage of assignments, detects all types of websites (not just social sites), good price, great customer service (but I rarely, if ever, need it), has an API and integrates with Zendesk amongst other systems,

Nachteile:

doesn't archive mention data (eg if someone removes a post, the content is lost), doesn't show direct message content

If you can get it in the budget, it's a no brainer

Kommentare: I only used the trial so I don't have a long history with the service. I've been a marketing professional for over 10 years and understand the value of time, knowledge and keeping up with discussions going on about your product and the people associated. I'm impressed with how easy it is to set up and get back to work... you can tweak settings as you start getting results to really hone in on what you're after. There's no point rambling on about Mention, it simply does what you expect it to do in an intuitive way.

Vorteile:

Quick to set up, easy to adjust, friendly and responsive support staff... fast learning curve!

Nachteile:

You get pretty flooded with results in the beginning which can be overwhelming and turn some people off that the service has just thrown a wide catch net over the internet and giving you everything! BUT it's only as good as what you put in... it's up to YOU to get the most out of it, put in the right search terms, the right filters and it's amazing how accurate it can be. The con here is that it might be a good idea in the onboarding phase to ensure people understand this (maybe I missed it).