Brand24

(not only) For monitoring global brand mentions

Vorteile:

Among many pros, I love most its analytics features and customer support. You can literally ask for anything about web monitoring, and they do that for you. And you can ask about anything else, and they still will try to help you! It's powerful, reliable, comprehensive tool. It has been used in all companies I have worked for; once I recommended it, once I decided to choose B24 and managed it, once it had already been there.

Nachteile:

Their pricing tiers, I guess. Not all features are available in all plans, and you are limited by keywords. It's not a problem in English, but in languages with many word variants (e.g. because of inflection for person), it's a real issue.

In Betracht gezogene Alternativen: SentiOne

Gründe für den Wechsel zu Brand24: SentiOne wasn't able to track mentions in all available languages. If you have a local brand, that's not a problem, but I was working for a global brand.

Brand24 is the 1st Email I Look at daily

Kommentare: Many times I'm notified of a new link to our website before the writer who may have done a guest post on someone else's website. When I reach out to thank them, this not only starts a great conversation, but they're happy we notified them and they're more likely to mention Social Quant again in a future blog post.

Vorteile:

Simply put, the Dashboard is good. It's ability to quickly provide a once-over look that provides a quick snapshot of everything that's going with the social media profiles I and my team are managing. Also, importantly is the competition tracking on social it also allows. This is very good!

Nachteile:

There are a few things that can be made better. Insight generation and sentiment analysis can be much better. It would also be good for the team to consider providing support with developing negative incidence sentiment audit & analysis reports as well as social media strategic measurement & reporting framework for same client.

Brand24 is the backbone of my online reputation business

Kommentare: Brand24 provides us with the mentions and reports we analyze for our online reputation clients

Vorteile:

The customer support is very fast and highly trained an very proactive. They hand hold you to customize your monitoring campaigns and projects.

Nachteile:

A lot of spam results or mentions that are completely irrelevant. Their filters must be fixed and once in a while there are bugs (ex: word cloud goes offline frequently). A bit expensive

The best tool to monitor your presence online

Vorteile:

- with Brand24 you can be up to date with all mentions of your company (or any other word or phrase) on the web; - It is crucial to react as soon as possible to everything that is written about your company on the Internet. This allows you to quickly solve your customers' problems, calm down troublesome discussions, or even find great solutions for your business. All this is possible with Brand24; - apart from a great tool, Brand24 provides a lot of interesting use cases, which can be useful for developing your business; - UI and UX of their tool make using it pleasant and easy; - they often introduce updates, test various solutions to make the product as useful as possible for their users; - aside from that, they have a team of awesome people who are always at your service and are willing to support and help in any case.

Nachteile:

Literally, I didn't find anything I couldn't like

It is one of the easiest and most effective social media listening tools I have used.

Kommentare: Fast results that are easy to comprehend, and customised reports that anyone could easily understand.

Vorteile:

Easy of use, clear sections and way of operation. I like the way the summary is outlined. Also, it collects data from the past - not so many/but compared to others tools, it does a great job.

Nachteile:

Maybe the fact that not so many user get it from the first time how to add more keywords, after their launch a project. Also, sentiment analysis not so operating in greek language.