eClincher

Kommentare: We are a technology company and we do our homework when selecting the products we use. eClincher is currently our Social Media management tool of choice because it offers the best features/value in its class. eClincher works well for SMEs managing their own social media accounts in-house or for agencies managing multiple accounts. Social media can be valuable marketing channels for many businesses, but it can also be a real time suck and it can be difficult to measure ROI. Tools like eClincher make it viable for businesses to take advantage of social media channels for marketing without stealing too much time from other sales and marketing activity. Overall a useful productivity tool for social media marketing that offers real value for money.

Vorteile: eClincher is one of several tools you can use to manage posts and interactions on various social media accounts. This is currently our tool of choice due to a combination of ease of use, features and value. Setup is pretty straightforward and eClincher supports all the major social media profiles - LinkedIn, Facebook, Instagram, G+, Pinterest, YouTube etc. If you are an agency managing many social media accounts for clients, you can upgrade and add on additional account bundles, but for single business use, the standard account supports 15 accounts which will be plenty for most businesses managing their social media in-house. The main reason for using a tool like eClincher will be to save time scheduling posts to your social media accounts and eClincher does this pretty well. Just pick the accounts you want to post to and enter your post and link. You can post immediately or schedule for a later time with options to repeat a number of times over the interval that you select. eClincher can automatically schedule post times within a window over a given timeframe which means you won't be posting repeat content at the same time (unless you want to). One of the best features of eClincher is the chrome extension which lets to quickly post relevant content from web pages that you come across. Just click the eClincher button on the browser bar when on the content you want to post and the eClincher posting options popup. While not unique, this feature is a great timesaver.

Nachteile: While easy enough to use, eClincher probably wouldn't win many design awards for the UI. Some of the more advanced features - like post approvals - are only available in Premium and Agency versions, but that's what you would expect from tools like this. There have been occasional issues with posting to some social media sites, but we've experienced that with other tools as well. Of course, you will have to periodically renew credentials with your social media accounts, but that is the case with all social media scheduling tools.

Kommentare: As a social media manager, Eclincher's ease of use across multiple social media networks has exponentially expanded my company's social media presence. It's extremely user-friendly for the novice and timid. Learning tools provided was a breeze to get through, especially the training videos. The Software provided completely compliments its app version to be mobile via multiple devices. So, when I need to be on the road jumping on my iPhone or iPad is easy to stay engaged as well as DM, block, follow, unfollow, etc. When I'm out in the field I can easily post or schedule content in seconds. A major brownie point for my team is the quality support received. It's easy to contact via online chat, email, phone, skype you name it. They have consistently been available to help with your every question and suggestion. They continue to improve this already amazing product. The price for service and support is invaluable.

Vorteile: At the moment of inspiration I can easily schedule a post without having to run to the office or grab my laptop. I can do everything via mobile device.

Nachteile: I can't seem to automate messages when my social media audience has a new follower or makes a comment etc.