Wer verwendet VWO Testing?
Online-Händler, SaaS-Unternehmen, Reisewebsites, Medien/Verlage, Unterhaltungswebsites, Healthcare-Websites und Agenturen, die diese Branchen bedienen
Was ist VWO Testing?
Visual Website Optimizer (VWO) ist eine führende Website-Optimierungs- und -Testplattform, die von mehr als 4.000 Marken in 90 Ländern verwendet wird, um Web-Aktivitäten zu analysieren und Conversions zu steigern. Unternehmen wie Microsoft, Dominos, Career Builder und das amerikanische Rote Kreuz nutzen VWO, um zu verstehen, wie Besucher mit ihren Websites interagieren. VWO ist eine einfache, aber sehr effektive Plattform mit A/B-Tests, Split-Tests, Behavioral Targeting, Personalisierung, Website-Reviews und Heatmaps.
VWO Testing – Details
VWO Testing – Preisübersicht
VWO Testing ist verfügbar ab 199,00 $/Monat. VWO Testing bietet keine Gratisversion, aber eine kostenlose Testversion. Weitere Preisinformationen für VWO Testing findest du unten.
VWO Testing – Nutzerbewertungen
Zeigt 5 von 83 Nutzerbewertungen
Bewertet am 27.3.2018
The most comprehensive website testing and optimization tool on the market
Vorteile: VWO started off as a typical website testing tool, with visual selection tools (i.e. no coding required) to create a range of dynamic A/B and multivariate tests. They started to implement some new functionality and now, they have an advanced and fully comprehensive testing and optimization solution. You can create hypothesis and theories for each test with the top-tier of their product, whilst making observations along the way (during the life of each test). This can help you to better understand what you're doing, what's working and how future tests could be conducted to better the outcomes.
Nachteile: The basic solution is good but feels somewhat limited in comparison to their top-tier optimization product. However, their pricing for all products is expensive. Their optimization product (full suite of tools) is far too expensive for most businesses and requires a lot of management time - it's not a case of switching on a button and seeing results, the tools only enable you to create tests and track their progress. It's an ideal tool for a larger team of marketers and website testers.
Bewertet am 17.12.2019
Exceptional detail in data and tracking research to insights
Kommentare: We have been using VWO for a variety of tests within the business, from image styles and content focus to testing copywriting within buttons right the way up to replacing sections and the way our products are displayed. I has been a huge growth area within the business and helped us gain a lot of traction.
Vorteile: I liked that I can connect the goals to traffic segments in google analytics and see how the tests affected the conversion journey further down the funnel, I like the UI and functionality of setting up tests, as well as how the tool visualises data from running and completed tests
Nachteile: I think within a test the multi-layers of a menu could be simplified to focus on tasks that would be relevant to the stage at which a test is running
Bewertet am 2.1.2020
Great piece of software
Vorteile: The ease! And sometimes when we don't have time for a technical release we can use VWO for the visual changes.
Nachteile: It can make your website more slow, but not too much to worry about.
Bewertet am 16.12.2019
Well worth the investment!
Kommentare: VWO has provided us a solid framework with which to scale our CRO services as an agency. We've been able to grow with our clients, and manage them in a single, centralized testing hub. Due to the lower costs, we've even been able to include the cost of VWO into our agency fee, which passes savings to the client and is a big plus to potential customers. I don't envision us leaving the tool anytime soon.
Vorteile: VWO offers many of the enterprise features you would expect in a larger tool, for a much lower price tag. As a user of Optimizely and Adobe Target, I have been pleasantly surprised by the features I have been able to use with VWO. The reporting update (probably density, box plotting, etc.) has been especially useful in data analysis.
Nachteile: VWO definitely breaks more often than the more expensive tools out there. Breakage doesn't really affect the split tests themselves, just the reporting...but still, it's not great when I go to report for a client and have to wait a day or 2 for things to get back online.
Bewertet am 13.3.2019
It's worth "trying"
Kommentare: Our experience and review are subjective. While the tool offers a lot of options which makes it worth trying, VWO poses a lot of challenges in terms of tracking. So, in case, you are planning to set up the tool for your AB test, do make sure to triple check if everything is being tracked properly (double redirection, forms tracking, and traffic allocation to the variants).
1. Deep segmentation: Ability to segment traffic in terms of devices, locations, and campaigns
2. Variant percentage segmentation: One thing that basic AB Testing tools lack is their ability to segment traffic beyond 50-50% division. VWO allows to allocate traffic as per our requirement.
3. Heat maps included within AB Tests
Nachteile: There are a "lot" of backend issues in this tool. Without the help of a developer, it would not be possible for a person to set up tracking properly. Even after considering all the conditions and implementing tracking code as per the implementation guide, VWO did not allocate the traffic correctly and we lost days of experimentation due to this error. Unfortunately, even after trying the customer support was not able to help us in resolving the issue.