Was ist VWO Testing?

Visual Website Optimizer (VWO) ist eine führende Website-Optimierungs- und -Testplattform, die von mehr als 4.000 Marken in 90 Ländern verwendet wird, um Web-Aktivitäten zu analysieren und Conversions zu steigern. Unternehmen wie Microsoft, Dominos, Career Builder und das amerikanische Rote Kreuz nutzen VWO, um zu verstehen, wie Besucher mit ihren Websites interagieren. VWO ist eine einfache, aber sehr effektive Plattform mit A/B-Tests, Split-Tests, Behavioral Targeting, Personalisierung, Website-Reviews und Heatmaps.

Wer verwendet VWO Testing?

Online-Händler, SaaS-Unternehmen, Reisewebsites, Medien/Verlage, Unterhaltungswebsites, Healthcare-Websites und Agenturen, die diese Branchen bedienen

Wo kann VWO Testing bereitgestellt werden?

Cloud, SaaS, webbasiert

Über den Anbieter

  • Wingify
  • Ansässig in Delhi, Indien
  • 2009 gegründet
  • Telefon-Support
  • 24/7 Live-Support
  • Chat

Erhältlich in diesen Ländern

Australien, China, Deutschland, Indien, Japan und 5 weitere

Sprachen

Englisch

VWO Testing Kosten

Startpreis:

199,00 $/Monat
  • Ja, kostenloser Test verfügbar
  • Keine Gratisversion

VWO Testing bietet keine Gratisversion, aber eine kostenlose Testversion. Die kostenpflichtige Version von VWO Testing ist ab 199,00 $/Monat verfügbar.

Kostenlose Testversion

Über den Anbieter

  • Wingify
  • Ansässig in Delhi, Indien
  • 2009 gegründet
  • Telefon-Support
  • 24/7 Live-Support
  • Chat

Erhältlich in diesen Ländern

Australien, China, Deutschland, Indien, Japan und 5 weitere

Sprachen

Englisch

VWO Testing – Videos und Bilder

VWO Testing Software - 1
2 weitere anzeigen
Videos zu VWO Testing
VWO Testing Software - 1

VWO Testing Funktionen

  • AB-Tests
  • API
  • Anmerkungen
  • Anpassbare Vorlagen
  • Aufzeichnung der Bildschirmaktivität
  • Benutzerinteraktion-Nachverfolgung
  • Berichterstattung / Analyse
  • Berichterstattung und Statistik
  • Besucher-Nachverfolgung
  • Daten-Import / -Export
  • Datenvisualisierung
  • Drag-and-Drop
  • Engagement-Tracking
  • Erfahrungsmanagement
  • Inhaltsanalytik
  • Kampagnen-Segmentation
  • Konversion-Tracking
  • Leistungskennzahlen
  • Multivariate Tests
  • Nutzerforschungsanalyse
  • Risikokarten
  • Split-Tests
  • Statistische Analyse
  • Tests der Benutzerfreundlichkeit
  • Trichter-Analyse
  • Umfragen & Feedback
  • User Journeys
  • Verhalten-basiertes Targeting
  • Verhaltens-Tracking
  • Visueller Editor
  • Web-Traffic-Berichterstattung
  • Website-Analytik
  • Zielgruppen-Targeting

Alternativen für VWO Testing

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Heatmaps, Benutzeraufnahmen und A/B-Tests
Australian Enterprise Web Analytics Software - Works in 5 mins - Funnel Analysis - Session Replay inc HTML & JavaScript & Data Layer+++
Führende Marketingplattform für kleine und mittlere Unternehmen! KOSTENLOSE Marketing-Demo
User Experience (UX)-Analyse- und Optimierungsplattform, die Conversion-Raten verbessert und ideale Customer Journeys ermöglicht.
Die Echtzeit-Personalisierungsplattform von Evergage ermöglicht es digitalen Marketingspezialisten, den Traum von 1:1-Kundenengagement in die Realität umzusetzen.
Benachrichtigungsverwaltungs- und Automatisierungstool – zeige Benachrichtigungen basierend auf dem Besucherverhalten an und wähle aus mehreren Targeting-Regeln aus.

Bewertungen über VWO Testing

Durchschnittliche Bewertung

Gesamt
4,4
Benutzerfreundlichkeit
4,3
Kundenservice
4,4
Funktionen
4,3
Preis-Leistungs-Verhältnis
4,0

Nutzerbewertungen nach Unternehmensgröße (Angestellte)

  • <50
  • 51-200
  • 201-1.000
  • >1.001

Bewertungen nach Punktzahl finden

5
56%
4
36%
3
6%
2
1%
1
1%
David
David
COO in USA
Verifizierter Nutzer auf LinkedIn
Marketing & Werbung, 2-10 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

An Excellent Product with Excellent Support

5,0 vor 3 Jahren

Kommentare: Excellent. Their support is great and that's the key. There are many products that provide A/B testing services, as well as heatmaps, too. But I'll always go with the company that has the better support. Plus, it's very easy to create your tests b/c they use an overlay. Easy!

Vorteile:

I liked the dashboard and the overall ease of use of getting my tests started. I also love the fact that you can do a split test and see the differences side-by-side. What's also nice is that it does an amazing job of telling you about the statistical significance of your data (we tend to have clients with lower search volumes d/t the nature of their businesses, so being able to adjust our setting to focus on the conversion % change that we want is a great feature.

Nachteile:

It can be expensive if you don't use it very often. Every once in a while I had trouble getting the code to be recognized on my site, but support was always fast and helpful. It was also my fault once b/c they tell you not to use GTM to add the code, but that's exactly what I did.

Antwort von Wingify

vor 2 Jahren

Thank you for sharing your feedback! Glad to know that you like the product and the support. Regarding your other feedback about the code detection, happy to inform you that we have revamped our code checker feature. This now checks the code and shares the exact status in real time. - Venus from VWO

Samy
Senior UX/UI Designer in UK
Marketing & Werbung, 51-200 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Exceptional detail in data and tracking research to insights

5,0 vor 3 Jahren

Kommentare: We have been using VWO for a variety of tests within the business, from image styles and content focus to testing copywriting within buttons right the way up to replacing sections and the way our products are displayed. I has been a huge growth area within the business and helped us gain a lot of traction.

Vorteile:

I liked that I can connect the goals to traffic segments in google analytics and see how the tests affected the conversion journey further down the funnel, I like the UI and functionality of setting up tests, as well as how the tool visualises data from running and completed tests

Nachteile:

I think within a test the multi-layers of a menu could be simplified to focus on tasks that would be relevant to the stage at which a test is running

In Betracht gezogene Alternativen: Hotjar

Warum VWO Testing gewählt wurde: We made the switch because of the level of detail that is available

Zuvor genutzte Software: Crazy Egg

Antwort von Wingify

vor 2 Jahren

Thanks for sharing the feedback, Samy. We are glad that you liked the platform and found it to be useful. We have also noted down your feedback around UI and we will surely work on the same. - Venus from VWO

Ayushi
Ayushi
Internet Marketing Executive in Indien
Verifizierter Nutzer auf LinkedIn
Outsourcing/Offshoring, 501-1.000 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

It's worth "trying"

3,0 vor 3 Jahren

Kommentare: Our experience and review are subjective. While the tool offers a lot of options which makes it worth trying, VWO poses a lot of challenges in terms of tracking. So, in case, you are planning to set up the tool for your AB test, do make sure to triple check if everything is being tracked properly (double redirection, forms tracking, and traffic allocation to the variants).

Vorteile:

1. Deep segmentation: Ability to segment traffic in terms of devices, locations, and campaigns 2. Variant percentage segmentation: One thing that basic AB Testing tools lack is their ability to segment traffic beyond 50-50% division. VWO allows to allocate traffic as per our requirement. 3. Heat maps included within AB Tests

Nachteile:

There are a "lot" of backend issues in this tool. Without the help of a developer, it would not be possible for a person to set up tracking properly. Even after considering all the conditions and implementing tracking code as per the implementation guide, VWO did not allocate the traffic correctly and we lost days of experimentation due to this error. Unfortunately, even after trying the customer support was not able to help us in resolving the issue.

Antwort von Wingify

vor 2 Jahren

Thank you for sharing your feedback! However, we are sorry to hear about the traffic allocation issue. If you are still facing similar issue across any of your campaigns, then feel free to drop me a note at venus.kaur@vwo.com and I will be happy to help. - Venus from VWO

Verifizierter Rezensent
Sr. Product Manager in Indien
Verifizierter Nutzer auf LinkedIn
Bekleidung & Mode, 51-200 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

A good tool for AB testing

4,0 vor 3 Monaten

Vorteile:

VWO is easy to use and setup for performing AB test on your website to bring about incremental improvements. One can run simple AB tests comparing amongst two different URLs or run two variations and also execute multi variate tests wherein multiple changes and their impact can be attributed to the changes.

Nachteile:

The integration and data benchmarking with analytics tool is something which can be improved. Results on VWO dashboards and on integration analytics tools may vary on occasions leading to confusion on the outcomes.

Trevor
Product Owner, CRO Services in USA
Marketing & Werbung, 51-200 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Well worth the investment!

5,0 vor 3 Jahren

Kommentare: VWO has provided us a solid framework with which to scale our CRO services as an agency. We've been able to grow with our clients, and manage them in a single, centralized testing hub. Due to the lower costs, we've even been able to include the cost of VWO into our agency fee, which passes savings to the client and is a big plus to potential customers. I don't envision us leaving the tool anytime soon.

Vorteile:

VWO offers many of the enterprise features you would expect in a larger tool, for a much lower price tag. As a user of Optimizely and Adobe Target, I have been pleasantly surprised by the features I have been able to use with VWO. The reporting update (probably density, box plotting, etc.) has been especially useful in data analysis.

Nachteile:

VWO definitely breaks more often than the more expensive tools out there. Breakage doesn't really affect the split tests themselves, just the reporting...but still, it's not great when I go to report for a client and have to wait a day or 2 for things to get back online.

In Betracht gezogene Alternativen: Optimizely

Gründe für den Wechsel zu VWO Testing: Cost was the biggest factor, and VWO (even with their recently increased prices) continues to excel in this area!

Antwort von Wingify

vor 2 Jahren

Thanks for sharing the feedback. We are glad that you liked the product and especially the new reporting features. Regarding your concern about breakage, we apologize for the inconvenience. Though we would really like to know about the specific instances as ideally it shouldn't happen. Please reach out to us at support@vwo.com. - Venus from VWO