Wer nutzt diese Software?
Optimizely ist am besten geeignet für Unternehmen und mittelständische Unternehmen im Einzelhandel, Reiseunternehmen, B2B High Tech und Medien-Vertikalen.
Durchschnittliche Bewertung86 Bewertungen
- Gesamt 4.6/5
- Benutzerfreundlichkeit 4.3/5
- Kundenservice 4.4/5
- Funktionen 4.5/5
- Preis-Leistungs-Verhältnis 3.9/5
- Startpreis 50.000,00 $
- Kostenlose Version Nein
- Gratis Testen Nein
Installiert - Mac
Cloud, SaaS, Web
24/7 (Live Vertreter)
Angaben zum Hersteller
- Gegründet 2010
Optimizely ist die weltweit führende Experimentierplattform, die es Unternehmen ermöglicht, kontinuierliche Experimente und Personalisierung auf Websites, mobilen Anwendungen und angeschlossenen Geräte zu liefern. Optimizely ermöglicht es Deinem Unternehmen, tief in deren Technologie-Stack zu experimentieren und weit über das gesamte Kundenerlebnis hinaus. Bis heute haben Vermarkter, Entwickler und Produktmanager über 700 Milliarden Erlebnisse und Erfahrungen auf die Bedürfnisse ihrer Kunden zugeschnitten. Um mehr zu erfahren, besuche optimizely.com.
- Landing Pages / Web-Formulare
- Multivariate Tests
- Statistische Relevanz-Analyse
- Visueller Editor
- Bearbeiten in Echtzeit
- Abgebrochene Verkaufsprozesse wiederherstellen
- Konten-basiertes Marketing
- Kontextabhängige Zielansprache
- Verhalten-basiertes Targeting
- Keyword-Recherche Tools
- Warnungen zu Problembereichen
Die hilfreichsten Reviews für Optimizely
Bewertet am 1.6.2017
Optimizely is the tool taught in CRO classes
I took a CRO course this past year and Optimizely was the go-to A/B testing software. Here's why:
#1: Super easy to use. You do not need to know how to code, anyone can set up a test and launch it same-day.
#2: Super easy to understand data. Optimizely essentially analyzes your data for you. Obviously, you should know your stuff when it comes to statistical significance when to stop a test (hint: not just when you reach statistical significance), etc, but the graphs and data charts are crisp and clean.
#3: Only what you need. I'm sure Optimizely has a TON of features, but I just used it for simple A/B testing. It worked well for this, and I wasn't bogged down with complex aspects that I didn't need. For someone who does want a more complex tool, I'm sure you can find that in Optimizely with more of the advanced features.
Bewertet am 5.1.2020
The best A/B testing tool
Vorteile: The best A/B testing tool in my opinion. Light footprint, no screen flickering for variants, experiments easy to set up using the integrated editor and code IDE.
Nachteile: I can't think of anything I didn't like about this software.
Bewertet am 21.11.2019
An intuitive tool adapted to the needs of its customers.
Kommentare: It has been very useful at the time of performing the A / B testing, it adapts to the needs of the client, which is an ideal aspect and the reason why it has been implemented in the company, can be used on different platforms and devices without any Disadvantage providing mobility its use extends from a desktop PC to mobile devices without reducing its software potential.
Vorteile: It is a very simple tool that allows you to perform analytical tests on the web, its interface is complete, it is not necessary to apply a line of code which reduces some time in that aspect, has a good reputation and is also ideal for those beginners who work in web design since it does not require previous knowledge, from my point of view it is an ideal tool that should not be missing in any web development.
Nachteile: Its characteristics as well as functionalities are suitable both for different users and level of knowledge regarding web development, nothing to say about it.
Bewertet am 12.6.2018
Okay A/B testing tool - there are better options
Kommentare: I got the ability to set up A/B tests on my website. Nothing too special, since there's a bunch of other software out there that will do the same thing.
Vorteile: I was attracted to Optimizely because it's a low-cost tool to run A/B tests on websites. Even though their prices have changed over the years, it's still one of the lowest-cost solutions out there. It's also easy to use, because the most time-consuming step is putting the code on your site. If you have a small website, you can get it done in a few minutes.
Nachteile: Preview mode is really buggy. I also wish there was a way to segment the results by audience. For example, if I'm running a different type of traffic to a page I want to be able to see a separate page of data specifically for that. The new goal setting flow is also buggy, but it is new. Hopefully they fix all the kinks as time goes on.
Bewertet am 10.4.2018
Excellent AB testing tool!
Vorteile: With this tool, you can check which web page or landing page is working best, thanks to the A / B tests. This option allows you to compare two pages with their different elements. In real time, you can see which one is getting more visits and more conversions. All this without having to have programming knowledge, since you will not have to write a single code. The page that gets the most interactions and the best results will be the one chosen. A good way to guarantee more success in each of your creations.
Nachteile: This software is very expensive, but it is really worth its initial price, everything else is wonderful