Optimizely

Kommentare: We have ran optimizely for more than 2 years and getting know the tool was pretty easy since the beggining, We have made some great sucessful test and started changing (more likely, creating) the testing culture. Despite of being so easy, it hold a great power allowing you to make changes to your website without knowing to much about web development. Overall its a great tool

Vorteile: Ease of use
Customer support
Code edition allowed
CSS changing allowed
Complete traffic control
Results with statistical significance

Nachteile: Not reporting incremental revenue per product (just total revenue)
Editor loading can be hard to get with proxy activated

Vorteile: I took a CRO course this past year and Optimizely was the go-to A/B testing software. Here's why:
#1: Super easy to use. You do not need to know how to code, anyone can set up a test and launch it same-day.
#2: Super easy to understand data. Optimizely essentially analyzes your data for you. Obviously, you should know your stuff when it comes to statistical significance when to stop a test (hint: not just when you reach statistical significance), etc, but the graphs and data charts are crisp and clean.
#3: Only what you need. I'm sure Optimizely has a TON of features, but I just used it for simple A/B testing. It worked well for this, and I wasn't bogged down with complex aspects that I didn't need. For someone who does want a more complex tool, I'm sure you can find that in Optimizely with more of the advanced features.

Kommentare: It has been very useful at the time of performing the A / B testing, it adapts to the needs of the client, which is an ideal aspect and the reason why it has been implemented in the company, can be used on different platforms and devices without any Disadvantage providing mobility its use extends from a desktop PC to mobile devices without reducing its software potential.

Vorteile: It is a very simple tool that allows you to perform analytical tests on the web, its interface is complete, it is not necessary to apply a line of code which reduces some time in that aspect, has a good reputation and is also ideal for those beginners who work in web design since it does not require previous knowledge, from my point of view it is an ideal tool that should not be missing in any web development.

Nachteile: Its characteristics as well as functionalities are suitable both for different users and level of knowledge regarding web development, nothing to say about it.

Vorteile: With this tool, you can check which web page or landing page is working best, thanks to the A / B tests. This option allows you to compare two pages with their different elements. In real time, you can see which one is getting more visits and more conversions. All this without having to have programming knowledge, since you will not have to write a single code. The page that gets the most interactions and the best results will be the one chosen. A good way to guarantee more success in each of your creations.

Nachteile: This software is very expensive, but it is really worth its initial price, everything else is wonderful

Kommentare: Optimizely is very reliable and powerful. The software has worked flawlessly over the 2 years I've used it. It has enabled me to run many profitable A/B split tests for a large UK brand.

Vorteile: Their tech is flawless. They've put a ton of effort on their stats engine - so you can trust their data. Because the software is so functional and powerful, you'll occasionally need to reference their documentation. Thankfully the documentation is very thorough, concise and helpful.

Nachteile: It's expensive. Not just subjectively. Relatively, within the split testing technology space, Optimizely is one of the most expensive options.!