Moosend

Kommentare: I discovered MooSend while searching for email marketing software here. I was mostly interested in the automation feature as I had a few email marketing ideas I wanted to test out, and while I could do that on Sendinblue, I wanted to be notified when a subscriber made an action that triggered the automation. MooSend free plan comes with 2000 credits, each email recipient costs one credit. So, with 2000 credits you get 2000 emails sends. Which while limiting was fine for the campaigns I intended to run. On signing up I was prompted to create a list and import contacts into it, I'm not sure what would happen if I didn't have a list of emails to import. Moosend Automation allows 8 workflows. Subscriber Registered: An automatic email is sent when a subscriber registers. This to me would be great for welcome emails or to welcome subscribers who have signed up to attend an event. Campaign opened: An automatic email is sent when the campaign is opened.
Campaign not opened: An automatic email is sent when a campaign remains unopened for a specific amount of time. This would be a great way to engage inactive subscribers.
Link clicked: An automatic email is sent when a link is clicked.
Link not clicked: An automatic email is sent when a link remains unclicked for a specific amount of time. This would be great to remind subscribers to take an action such as registering or an event, purchasing something etc.
Custom field date: An automatic email is sent when a specific date is reached. This would be great to remind subscribers a day to an event or an hour of an event.
Anniversary: An automatic email is sent every year on a specific date
Custom field value changed: An automatic email is sent when the specified custom field is set to the specified value. I'm still trying to figure this out. Given the wide range of automation abilities and the fact that I wasn't planning a drip campaign, Moosend was the perfect alternative to SendinBlue, however, creating a subscribe/ signup form is tricky, as the form has to be embedded somewhere such as a website/ blog/ landing page. I expected to be able to create a signup form with a link [Such as Mailchimps's eepurl.com/xxxx] I could share on social media to get people to join the list and trigger the workflow. The lack of this feature is a major letdown. While I'm glad that a subscription form can be added to a campaign, I'd like to be able to create a subscription form with a shareable link.

Vorteile: Eight Workflow options
Cheap with an amazing free plan.

Nachteile: While I'm glad that a subscription form can be added to a campaign, I'd like to be able to create a subscription form with a shareable link I can use to get people to join a list without having to embed it somewhere.

Vorteile: Being in the publishing industry, spot communication is paramount. After going through Mailchimp, Activecampaign, Sendgrid, AWS ses, we have finally decided to stay with Moosend mainly because there is no other tool that matches the combination of feature set & price point offered. Right from seamless onsite event tracking to journey building to amazing customer support (Located out of UK so GMT & IST have many overlapping working hours ). Further, the API rate limits are also set on a very high threshold so we have never faced any problems migrating any bulk size of data into and out of the system. Lastly, being able to add as many custom fields further eases our process of managing adhoc campaign send outs.

Nachteile: No cons as per say, we are in talks with them to add additional triggers for journey building which is very specific to our case at the moment. but this is also technically not a con as we can yet continue sending the campaigns using custom field value update trigger.