Marketo Marketing Automation

Marketo Marketing Automation

von Marketo

Wer verwendet Marketo Marketing Automation?

For B2B or B2C companies that care about customer nurturing, customized and scalable segmentation, personalization and deep customer engagement.

Was ist Marketo Marketing Automation?

Powerful, easy to use marketing automation software that helps generate qualified leads and translate marketing spending into revenue.

Marketo Marketing Automation – Details

Marketo

http://www.marketo.com/

Gegründet 2006

Marketo Marketing Automation – Preisübersicht

Marketo Marketing Automation ist verfügbar ab 1.026,00 $/Monat. Marketo Marketing Automation bietet keine Gratisversion, aber eine kostenlose Testversion. Weitere Preisinformationen für Marketo Marketing Automation findest du unten.

Startpreis

1.026,00 $/Monat

Preisinformationen

EUR 895 - 3195

Kostenlose Version

Nein

Gratis Testen

Ja

Einsatz

Cloud, SaaS, Web

Marketo Marketing Automation Funktionen

Lead Nurturing Software
A/B-Tests
Drip-Kampagnen
Kampagnenmanagement
Lead Benachrichtigungen
Lead Scoring
Lead Segmentierung
Lead-Erfassung
Leistungskennzahlen
Personalisierung
Pipeline-Management

Marketo Marketing Automation – Nutzerbewertungen

Zeigt 5 von 576 Nutzerbewertungen

Gesamt
4.2/5
Benutzerfreundlichkeit
3.8/5
Kundenservice
3.9/5
Funktionen
4.2/5
Preis-Leistungs-Verhältnis
3.8/5

Indeed a Best-in-Class Marketing Automation Software

Bewertet am 3.7.2019
Md masoom R.
Sr. Executive Sales and Research
Informationstechnologie & -dienste, 501-1.000 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Quelle des Nutzers 
5/5
Gesamt
5/5
Benutzerfreundlichkeit
4/5
Eigenschaften & Funktionalitäten
5/5
Kundenbetreuung
4/5
Preis-Leistungs-Verhältnis
Wahrscheinlichkeit der Weiterempfehlung:
Unwahrscheinlich Äußerst wahrscheinlich

Kommentare: My overall experience with Marketo Marketing Automation is satisfactory. I am using it daily for marketing automation for different marketing campaigns for different team members and I found this platform very helpful and amazing. My experience with their dashboards and reports features are mindblowing and this is the best thing about this tool.

Vorteile: I like almost everything about this amazing marketing automation tool. Some of the things that I like most about it is the following: 1. Marketo customer support team is very responsive and always available to help, this is something I like the most. 2. Marketo's simple and easy user interface is amazing and very easy to use. This is the second thing that I like about it. 3. Marketo's amazing dashboards and reports features are the 3rd things that I like most about it. It is very informatics.

Nachteile: I want to share one thing that I dislike about it and that is Marketo is a little bit expensive compared to other tool but I must say that it is worth to spend on it.

Easy to use marketing automation - not the most powerful

Bewertet am 8.12.2019
Verifizierter Rezensent
Client Success Manager, Enterprise Integrations
Internet, 501-1.000 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Quelle des Nutzers 
4/5
Gesamt
5/5
Benutzerfreundlichkeit
4/5
Eigenschaften & Funktionalitäten
Kundenbetreuung
Preis-Leistungs-Verhältnis
Wahrscheinlichkeit der Weiterempfehlung:
Unwahrscheinlich Äußerst wahrscheinlich

Kommentare: It’s easy to use, and if you have pretty straightforward automation needs, it will get the job done.

Vorteile: Marketo is really easy to use. The basic structure of the system is quite easy to grasp because it’s simple. The UI is also very navigable which makes it quick and easy to make your way around the system.

Nachteile: I don’t feel that Marketo is the most powerful marketing automation system out there. If you need super granular targeting or advanced actions, this may not be the system for you.

Big Marketo fan here - used it at last company and made sure to bring it to my new company.

Bewertet am 19.12.2019
Kristi A.
Sr. Director, Marketing Strategy
Krankenhausversorgung & Gesundheitswesen, 201-500 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Quelle des Nutzers 
5/5
Gesamt
4/5
Benutzerfreundlichkeit
4/5
Eigenschaften & Funktionalitäten
4/5
Kundenbetreuung
4/5
Preis-Leistungs-Verhältnis
Wahrscheinlichkeit der Weiterempfehlung:
Unwahrscheinlich Äußerst wahrscheinlich

Vorteile: Once you understand how to use the tool, it makes automation pretty easy. It also integrates very easily with Salesforce, and our employee benefits tool (makes it easy to manage internal comms now!).

Nachteile: You have to really be mindful of all of the programs you have running so campaigns don't overlap or counteract eachother. It also has a pretty steep learning curve.

Marketo - great software for demand generation

Bewertet am 17.12.2019
Jon R.
CMO & Founder
Marketing & Werbung, 2-10 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Quelle des Nutzers 
4/5
Gesamt
4/5
Benutzerfreundlichkeit
4/5
Eigenschaften & Funktionalitäten
2/5
Kundenbetreuung
3/5
Preis-Leistungs-Verhältnis
Wahrscheinlichkeit der Weiterempfehlung:
Unwahrscheinlich Äußerst wahrscheinlich

Kommentare: We implement and optimize Marketo (and several other platforms) on behalf of our clients and have found Marketo a scalable solution for b2b companies with more than 100 employees. Anything less employee wise requires a lesser tool. This is the best tool for the mid-market segment in our experiences.

Vorteile: 1. Ease of use
2. Drip campaigns triggered on behaviors of leads
3. Lead management (inquiry to close)
4. Ubiquitous in the 100-1000 employee segment, SaaS business

Nachteile: 1. Customer support lacks
2. New feature functionality is questionable in the 2015-2018 vintage (pre-adobe) - eg Sky doesn't work as one example
3. Limitations on API use
4. Mobile responsive templates are not mobile responsive!
5. Anything account based related

Pros and Cons

Bewertet am 12.11.2015
Edward U.
Owner
Computer-Software
Verwendete die Software für: Mehr als 2 Jahre
Quelle des Nutzers 
Quelle: SoftwareAdvice
4/5
Gesamt
3/5
Benutzerfreundlichkeit
4.5/5
Eigenschaften & Funktionalitäten
Kundenbetreuung
Preis-Leistungs-Verhältnis
Wahrscheinlichkeit der Weiterempfehlung:
Unwahrscheinlich Äußerst wahrscheinlich

Vorteile: Once optimized, Marketo is good for rapid-fire content creation (emails, landing pages, and campaigns) that is tailored and optimized for digital marketing experiences. It can collect a broad range of data out-of-the-box which provides significant advantages compared to competitors.

Nachteile: Marketo's ability to scale, technically, can be a limiting factor at times. The major dependencies are lead database size, web traffic volume, and integration with the CRM. At the point of 750k+ leads, Marketo becomes slow to work with. At the point of 10k page visits/day, queues start to pop up on logging web activity. When lots of leads are begin updated in Marketo and through the CRM, the back-and-forth usage of API calls (by which Marketo communicates with CRMs) starts to max out, and you have to really optimize the setup in order to have timely communication between Marketo and the CRM.