Wer verwendet Marketo Marketing Automation?
For B2B or B2C companies that care about customer nurturing, customized and scalable segmentation, personalization and deep customer engagement.
Was ist Marketo Marketing Automation?
Powerful, easy to use marketing automation software that helps generate qualified leads and translate marketing spending into revenue.
Marketo Marketing Automation – Details
Marketo Marketing Automation – Preisübersicht
Marketo Marketing Automation ist verfügbar ab 1.026,00 $/Monat. Marketo Marketing Automation bietet keine Gratisversion, aber eine kostenlose Testversion. Weitere Preisinformationen für Marketo Marketing Automation findest du unten.
Marketo Marketing Automation Funktionen
Marketo Marketing Automation – Nutzerbewertungen
Zeigt 5 von 576 Nutzerbewertungen
Bewertet am 3.7.2019
Indeed a Best-in-Class Marketing Automation Software
Md masoom R.
Kommentare: My overall experience with Marketo Marketing Automation is satisfactory. I am using it daily for marketing automation for different marketing campaigns for different team members and I found this platform very helpful and amazing. My experience with their dashboards and reports features are mindblowing and this is the best thing about this tool.
Vorteile: I like almost everything about this amazing marketing automation tool. Some of the things that I like most about it is the following: 1. Marketo customer support team is very responsive and always available to help, this is something I like the most. 2. Marketo's simple and easy user interface is amazing and very easy to use. This is the second thing that I like about it. 3. Marketo's amazing dashboards and reports features are the 3rd things that I like most about it. It is very informatics.
Nachteile: I want to share one thing that I dislike about it and that is Marketo is a little bit expensive compared to other tool but I must say that it is worth to spend on it.
Bewertet am 8.12.2019
Easy to use marketing automation - not the most powerful
Kommentare: It’s easy to use, and if you have pretty straightforward automation needs, it will get the job done.
Vorteile: Marketo is really easy to use. The basic structure of the system is quite easy to grasp because it’s simple. The UI is also very navigable which makes it quick and easy to make your way around the system.
Nachteile: I don’t feel that Marketo is the most powerful marketing automation system out there. If you need super granular targeting or advanced actions, this may not be the system for you.
Bewertet am 19.12.2019
Big Marketo fan here - used it at last company and made sure to bring it to my new company.
Vorteile: Once you understand how to use the tool, it makes automation pretty easy. It also integrates very easily with Salesforce, and our employee benefits tool (makes it easy to manage internal comms now!).
Nachteile: You have to really be mindful of all of the programs you have running so campaigns don't overlap or counteract eachother. It also has a pretty steep learning curve.
Bewertet am 17.12.2019
Marketo - great software for demand generation
Kommentare: We implement and optimize Marketo (and several other platforms) on behalf of our clients and have found Marketo a scalable solution for b2b companies with more than 100 employees. Anything less employee wise requires a lesser tool. This is the best tool for the mid-market segment in our experiences.
1. Ease of use
2. Drip campaigns triggered on behaviors of leads
3. Lead management (inquiry to close)
4. Ubiquitous in the 100-1000 employee segment, SaaS business
1. Customer support lacks
2. New feature functionality is questionable in the 2015-2018 vintage (pre-adobe) - eg Sky doesn't work as one example
3. Limitations on API use
4. Mobile responsive templates are not mobile responsive!
5. Anything account based related
Bewertet am 12.11.2015
Pros and Cons
Vorteile: Once optimized, Marketo is good for rapid-fire content creation (emails, landing pages, and campaigns) that is tailored and optimized for digital marketing experiences. It can collect a broad range of data out-of-the-box which provides significant advantages compared to competitors.
Nachteile: Marketo's ability to scale, technically, can be a limiting factor at times. The major dependencies are lead database size, web traffic volume, and integration with the CRM. At the point of 750k+ leads, Marketo becomes slow to work with. At the point of 10k page visits/day, queues start to pop up on logging web activity. When lots of leads are begin updated in Marketo and through the CRM, the back-and-forth usage of API calls (by which Marketo communicates with CRMs) starts to max out, and you have to really optimize the setup in order to have timely communication between Marketo and the CRM.