Marketo Marketing Automation

Wer verwendet Marketo Marketing Automation?

For B2B or B2C companies that care about customer nurturing, customized and scalable segmentation, personalization and deep customer engagement.

Was ist Marketo Marketing Automation?

Powerful, easy to use marketing automation software that helps generate qualified leads and translate marketing spending into revenue.

Marketo Marketing Automation – Details

Marketo

http://www.marketo.com/

Gegründet 2006

Marketo Marketing Automation – Kostenübersicht

Marketo Marketing Automation bietet keine Gratisversion, aber eine kostenlose Testversion. Die kostenpflichtige Version von Marketo Marketing Automation ist ab 1.026,00 $/Monat verfügbar.

Startpreis

1.026,00 $/Monat

Preisinformationen

EUR 895 - 3195

Kostenlose Version

Nein

Gratis Testen

Ja

Einsatz

Cloud, SaaS, Web

Marketo Marketing Automation Funktionen

Lead Nurturing Software
A/B-Tests
Drip-Kampagnen
Kampagnenmanagement
Lead Benachrichtigungen
Lead Scoring
Lead Segmentierung
Lead-Erfassung
Leistungskennzahlen
Personalisierung
Pipeline-Management

Marketo Marketing Automation – Nutzerbewertungen

Zeigt 5 von 580 Nutzerbewertungen

Gesamt
4,2/5
Benutzerfreundlichkeit
3,8/5
Kundenservice
3,9/5
Funktionen
4,2/5
Preis-Leistungs-Verhältnis
3,8/5
Cameron E.
Marketing Operations Manager
Internet, 51-200 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
  • Gesamtbewertung
    5/5
  • Benutzerfreundlichkeit
    3/5
  • Eigenschaften & Funktionalitäten
    5/5
  • Kundenbetreuung
    4/5
  • Preis-Leistungs-Verhältnis
    5/5
  • Wahrscheinlichkeit der Weiterempfehlung
    10/10
  • Quelle des Nutzers 
  • Bewertet am 28.7.2020

"Can't go wrong with the best MAP - but you need to spend time getting it how you like it"

Kommentare: I've been using Marketo for over 2 years and have managed multiple instances, including implementing a new one. It's been great to learn and use. I came from HubSpot and although I loved HubSpot, it was limited in it's capabilities because things are locked down to look "pretty" and work more out-of-the-box. What I say is Marketo is for the "big kids"/enterprise/B2B market and HubSpot is more for the SMB market. Marketo also does well integrating with Salesforce, whereas HubSpot's API integration is very locked down and limited.

Vorteile: What can't Marketo do? Not much! It's the be-all-do-all tool. Tons of features and customization, integrations and functionality.

Nachteile: If you are looking for a "pretty" software, don't look here. The interface is dated and harder to navigate if you don't know what you are doing. I always tell people that "Marketo is UGLY, but it's POWERFUL."
What it trades for looks, it makes up for in functionality and customizations.

  • Quelle des Nutzers 
  • Bewertet am 28.7.2020
Md masoom R.
Sr. Executive Sales and Research
Informationstechnologie & -dienste, 501-1.000 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
  • Gesamtbewertung
    5/5
  • Benutzerfreundlichkeit
    5/5
  • Eigenschaften & Funktionalitäten
    4/5
  • Kundenbetreuung
    5/5
  • Preis-Leistungs-Verhältnis
    4/5
  • Wahrscheinlichkeit der Weiterempfehlung
    9/10
  • Quelle des Nutzers 
  • Bewertet am 3.7.2019

"Indeed a Best-in-Class Marketing Automation Software"

Kommentare: My overall experience with Marketo Marketing Automation is satisfactory. I am using it daily for marketing automation for different marketing campaigns for different team members and I found this platform very helpful and amazing. My experience with their dashboards and reports features are mindblowing and this is the best thing about this tool.

Vorteile: I like almost everything about this amazing marketing automation tool. Some of the things that I like most about it is the following: 1. Marketo customer support team is very responsive and always available to help, this is something I like the most. 2. Marketo's simple and easy user interface is amazing and very easy to use. This is the second thing that I like about it. 3. Marketo's amazing dashboards and reports features are the 3rd things that I like most about it. It is very informatics.

Nachteile: I want to share one thing that I dislike about it and that is Marketo is a little bit expensive compared to other tool but I must say that it is worth to spend on it.

  • Quelle des Nutzers 
  • Bewertet am 3.7.2019
Edward U.
Owner
Computer-Software
Verwendete die Software für: Mehr als 2 Jahre
  • Gesamtbewertung
    3,5/5
  • Benutzerfreundlichkeit
    3/5
  • Eigenschaften & Funktionalitäten
    4,5/5
  • Kundenbetreuung
    Nicht bewertet
  • Preis-Leistungs-Verhältnis
    Nicht bewertet
  • Wahrscheinlichkeit der Weiterempfehlung
    9/10
  • Quelle des Nutzers 
  • Quelle: SoftwareAdvice
  • Bewertet am 12.11.2015

"Pros and Cons"

Vorteile: Once optimized, Marketo is good for rapid-fire content creation (emails, landing pages, and campaigns) that is tailored and optimized for digital marketing experiences. It can collect a broad range of data out-of-the-box which provides significant advantages compared to competitors.

Nachteile: Marketo's ability to scale, technically, can be a limiting factor at times. The major dependencies are lead database size, web traffic volume, and integration with the CRM. At the point of 750k+ leads, Marketo becomes slow to work with. At the point of 10k page visits/day, queues start to pop up on logging web activity. When lots of leads are begin updated in Marketo and through the CRM, the back-and-forth usage of API calls (by which Marketo communicates with CRMs) starts to max out, and you have to really optimize the setup in order to have timely communication between Marketo and the CRM.

  • Quelle des Nutzers 
  • Quelle: SoftwareAdvice
  • Bewertet am 12.11.2015
Ruth B.
Marketing Automation and Website Manager
Bankwesen, 1.001-5.000 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
  • Gesamtbewertung
    5/5
  • Benutzerfreundlichkeit
    4/5
  • Eigenschaften & Funktionalitäten
    4/5
  • Kundenbetreuung
    4/5
  • Preis-Leistungs-Verhältnis
    4/5
  • Wahrscheinlichkeit der Weiterempfehlung
    9/10
  • Quelle des Nutzers 
  • Bewertet am 18.6.2020

"Customizable to Your Business"

Vorteile: Marketo is robust and can be configured to meet most business cases. It integrates well with many systems/services. For example, Marketo integrates better with Salesforce than Salesforce Marketing Cloud. There is a solid user group/community. Things like Content AI and Web Personalization take personalization across your digital marketing to the next level. Training is required to use a lot of features.

Nachteile: You have to build your own preference center. This doesn't come out-of-the-box. UI is bad, and Marketo Sky will help fix this, but it's taking forever for Marketo Sky to get to a point where I can actually use it. Many features do cost extra but you can pick and choose. Landing page templating is lacking without a dedicated devloper.

  • Quelle des Nutzers 
  • Bewertet am 18.6.2020
Verifizierter Rezensent
Marketing Automation Manager
Öffentlichkeitsarbeit und Kommunikation, 51-200 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
  • Gesamtbewertung
    5/5
  • Benutzerfreundlichkeit
    4/5
  • Eigenschaften & Funktionalitäten
    4/5
  • Kundenbetreuung
    4/5
  • Preis-Leistungs-Verhältnis
    4/5
  • Wahrscheinlichkeit der Weiterempfehlung
    10/10
  • Quelle des Nutzers 
  • Bewertet am 22.7.2019

"Flexible and Adaptable, Best for Technical Users"

Kommentare: The depth of configurability has been a huge benefit for our organization, a global enterprise company with a complex international business structure. While there are challenges in terms of getting users up to speed, much of what we accomplish we could not have done on our previous systems in terms of the complexity of scoring, routing, and lead management.

Vorteile: The ability to customize and scale has been the biggest benefit of Marketo, paired with the levels of complexity that can be used to refine audiences and reporting in ways that cannot be acheived in other platforms.

Nachteile: There is a significant rampup and onboarding period, the tool is designed for a more technical user, which can cause some frustrations and leads to a learning curve

  • Quelle des Nutzers 
  • Bewertet am 22.7.2019